The MAGA schematic narrative template

In a previous post, I discussed the concept of a schematic narrative template coined by psychologist and social anthropologist James V. Wertsch. In this post, I employ this concept to analyze President Donald Trump’s political rhetoric, which relies on the slogan “Make America Great Again”. I claim that when this slogan is embedded in the context of Trump’s political speeches and social media posts, it often includes a narrative for political mobilization (a recent example is his inaugural speech). I also argue that different MAGA narratives that Trump tells different audiences are based on the same schematic narrative template, which I will call “The MAGA template”.

Here is my analysis of the MAGA template:

  1. There was a time when America was great.
  2. America is not great anymore because of P.
  3. If we get rid of P, then America will become great again.
  4. Let’s make America great again by getting rid of P.

The MAGA template can be understood as a flexible and forward-looking narrative schema that Trump and his supporters apply in different contexts to address different audiences. This is because the variable “P” can be anything that the intended audience dislikes, including illegal immigrants, the Biden-Harris administration, the Washington elite, the “deep state”, “woke ideology”, “foreign terrorist organizations”, “Marxist maniacs and lunatics”, DEI programs, the rights of LGTB+ people, non-binary gender categories, environmental legislation, U.S. memberships in international organizations, scientifically-established facts concerning climate change and biodiversity loss, etc. Some of these items (e.g., the “deep state”) are purely fictional constructs, while others include groups of people, institutions, ideas, and facts.

“We,” in turn, is a fiction that includes both “ordinary Americans” and “the Great MAGA Leader”, who allegedly is on their side. “Us” is typically contrasted with “Them”, which can encompass different groups and social categories depending on the situation in which the story is told and the intended audience.

The time when America supposedly was great can refer to a mythical past that never existed, or it can be specified differently for various audiences and purposes. For example, depending on the audience and the issue addressed, the period of America’s greatness might alternatively be the 1950s, the 1800s, the period of colonization of America, or Trump’s previous presidency.

What is interesting is that the MAGA narrative template is similar to the “Expulsion of Alien Enemies” template (or “the triumph-over-alien-forces” template as it was called in Wertsch’s early work) which, according to Wertsch (2008; 2021), has underlie the official historical narratives in Russia for many decades.

As I show in my previous post, it was also employed by President Vladimir Putin to legitimize Russia’s illegal and brutal invasion of Ukraine. Narratives that are based on these two templates have turned out to be immune to critiques that identify falsehoods and factual inaccuracies in them. Nevertheless, when compared to the “Expulsion of Alien Enemies” template, the MAGA narrative template is less militaristic. This is not to say that it cannot be employed for military purposes, as the variable “P” may take the value of the “ownership of a particular area” that currently belongs to a sovereign country. We have already seen this happen.

In my recently published article “Schematic Narrative Templates in National Remembering”, I propose that, for the purposes of cognitive sociological analysis, it is useful to decompose Wertsch’s notion of a schematic narrative template into three interrelated parts: (1) plot structures, (2) narrative schemata, and (3) the practices of narrative production, dissemination, and consumption. One reason for this suggestion is that these three are different entities that need to be analyzed using different types of methods. I suggested that plot structures can be understood as shared patterns of semiotic affordances and constraints for meaning-making in many narrative texts. In contrast, a narrative schema is a dynamic cognitive structure culturally learned by individuals from many written and oral narratives with a similar plot structure.

For example, the above analysis of the MAGA template can be seen as a representation of the plot structure that is shared by many MAGA narratives that, we may hypothesize, are more or less congruent with Trump’s supporters’ narrative schemas they have developed from the repeated MAGA narratives Trump has told in his campaign rallies and in his social media posts. The practices of narrative production, dissemination, and consumption, in turn, are institutionally embedded social processes through which both narrative texts and narrative schemata spread within a specific population. In the case of national historical narratives that serve traditional authoritarian leaders, they may include, for example, state-controlled formal schooling and the production of history textbooks about the nation’s past. Techno-oligarchies may include social media platforms owned and controlled by billionaires whose interests are served by the state administration. 

References

Kaidesoja, Tuukka. 2025. Schematic Narrative Templates in National Remembering. Memory Studies.18(1): 44-58 https://journals.sagepub.com/doi/10.1177/17506980241247264 

Wertsch, James V. 2002. Voices of Collective Remembering. Cambridge: Cambridge University Press.

Wertsch, James V. 2008. The Narrative Organization of Collective Memory. Ethos, 36(1): 120–135. https://anthrosource.onlinelibrary.wiley.com/doi/abs/10.1111/j.1548-1352.2008.00007.x 

Wertsch, James V. 2021. How Nations Remember: A Narrative Approach. Oxford: Oxford University Press.

Thick and Thin Belief

Knowledge and Belief

A (propositional) knowledge (that) ascription logically entails a belief ascription, right? I mean if I think that Sam knows that Joe Biden is the president of the United States, I don’t need to do further research into Sam’s state of mind or behavioral manifestations to conclude that they also believe that Joe Biden is president of the United States. For any proposition or piece of “knowledge-that,” if I state that an agent X knows that q, I am entitled to conclude by virtue of logic alone that X believes that q.

This, as summarized, has been the standard position in analytic epistemology and philosophy of mind. The entailment of belief from knowledge has been considered so obvious that nobody thinks it needs to be argued for or defended (treated as falling closer to the “analytic” end of the Quinean continuum). Most of the work on belief by epistemologists has therefore focused on the conditions under which belief can be justified, not on whether an attribution of knowledge necessarily entails an attribution of belief to an agent.

Of course, analytic philosophers are inventive folk and there have been attempts (starting around the 1960s), done via the thought experiment route, to come up with hypothetical cases in which the attribution of belief from knowledge didn’t come so easy. But most people protested against these made-up cases, denying that they in fact showed that one could attribute knowledge without attributing belief. Some of the debate, as with many philosophical ones, ultimately turned on philosophical method itself; perhaps the inability of professional philosophers to imagine non-contrived cases in which we can attribute knowledge without belief rests on the very rarefied air that philosophers breathe and the related restricted set of examples that they can imagine.

Myers-Schulz & Schwitzgebel (2013), thus follow a recent trend of “experimental philosophy,” in which philosophers burst out of the philosophical bubble and just confront the folk with various examples and ask them whether they think that those examples merit attributions of knowledge without belief. One of these examples (modified from the original ones proposed from the armchair) has us encountering a nervous student who memorizes the answer to tests, but when it comes to actually answer, gets nervous at the last minute, blanks out, and just guesses the answer to the last question in the test, which they also happen to get right. When regular old folks are then asked whether this “unconfident examinee,” knew the answer to this last question, 87% say yes. But if they are instead asked (in a between-subjects set up) whether the unconfident examinee believed the answer to the last question only 37% say yes (Myers-Schulz & Schwitzgebel, 2013, p. 378).

Interestingly, the same folk dissociation between knowledge and belief ascriptions can be observed when people are exposed to scenarios of discordance between explicit and implicit attitudes, or dissociation between rational beliefs that everyone would hold and irrational fantastic beliefs that are induced at the moment by watching a horror movie. In the “prejudiced professor” case, we have a professor who reflectively holds unprejudiced attitudes and is committed to egalitarian values, but who in their everyday micro-behavior systematically treats student-athletes as if they are less capable. In the “freaked out movie watcher” case, we have a person who just watched a horror movie in which a flood of alien larva comes out of faucets and who, after watching the movie, freaks out when their friend opens the (real world) faucet. In both cases, the great majority of the folk attribute knowledge that (student-athletes are as capable as other students and that only water would come out of the faucet), but only relatively small minorities attribute belief. Other cases have been concocted (e.g., a politician who claims to have a certain set of values, but when it comes to acting on those values, by, for instance, advocating for policies that would further them, fails to act) and these cases also generate the dissociation between knowledge and belief ascription among the folk.

Solving the Puzzle

What’s going on here? Some argue that it comes down to a difference between so-called dispositional and occurrent belief. These are terms of art in analytic philosophy, but it boils down to the difference between a belief that you hold but are not currently entertaining (but could entertain under the right circumstances) and one that you are currently holding. The former is a dispositional belief and the latter is an occurrent belief. When you are sleeping you dispositionally believe everything that you believe when you are professing wide-awake beliefs. So maybe the folk deny that in all of the cases above people who know that x also occurrently believe that x, but they don’t deny that they dispositionally do so. Rose & Schaffer (2013) find support for this hypothesis.

Unfortunately for Rose & Schaffer, a subsequent series of experiments (Murray et al., 2013), show that knowledge/belief dissociation among the folk are pervasive, applied more generally than originally thought, in ways that cannot be easily saved by applying the dispositional/occurrent distinction. For instance, when asked whether God knows or believes a proposition that comes closest to the “analytic” end of Quine’s continuum (e.g., 2 + 2 = 4), virtually everyone (93%) is comfortable attribute knowledge to God, but only 66% say God believes the trivial arithmetical proposition. Murray et al., also show that people are much more comfortable attributing knowledge, compared to belief, to dogs trained to answer math questions, and cash registers. Finally, Murray et al. (2013, p. 94) have the folk consider the case of a physics student who gets perfect scores in astronomy tests, but who had been homeschooled by rabid Aristotelian parents who taught them that the earth stood at the center of the universe and who never gave up allegiance to the teachings of his parents They find that, for regular people, the homeschooled heliocentric college freshman who also gets an A+ on their Astronomy 101 test knows the earth revolves around the sun but doesn’t believe it.

So something else must be going on. In a more recent paper, Buckwalter et al. (2015) propose a compelling solution. Their argument is that the (folk) conception of belief is not unitary and that the contrast with professional epistemologists is that this last group does hold a unitary conception of belief. More specifically, Buckwalter et al. argue that professional philosophy’s concept of belief is thin:

A thin belief is a bare cognitive pro-attitude. To have a thin belief that P, it suffices that you represent that P is true, regard it as true, or take it to be true. Put another way, thinly believing P involves representing and storing P as information. It requires nothing more. In particular, it doesn’t require you to like it that P is true, to emotionally endorse the truth of P, to explicitly avow or assent to the truth of P, or to actively promote an agenda that makes sense given P (749).

But the folk, in addition to countenancing the idea of thin belief, can also imagine the notion of thick belief (on thin and thick concepts more generally, see Abend, 2019). Thick belief contrasts to thin belief in all the dimensions mentioned. Rather than being a purely dispassionate or intellectual holding of a piece of information considered as true, a thick belief “also involves emotion and conation” (749, italics in the original). In addition to merely representing that or P, thick believers in a proposition will also be motivated to want P to be true, will endorse P as true, will defend the truth of P against skeptics, will try to convince others that P is true, will explicitly avow or assent to P‘s truth, and the like. Buckwalter et al. propose that thick and thin beliefs are two separate categories in folk psychology, that thick belief is the default (folk) understanding,  and that therefore the various knowledge/belief dissociation observations can be made sense of by cueing this distinction. In a series of experiments, they show that this is precisely the case. Returning (some of) the cases discussed above, they show that belief ascription rise (most of the time to match knowledge ascriptions) when people are given extra information or a prompt indicating thick of thin belief on the part of the believing agent.

Thin and Thick Belief in the Social Sciences

Interestingly, the distinction between thin and thick belief dovetails a number of distinctions that have been made by sociologists and anthropologists interested in the link between culture and cognition. These discussions have to do with distinctions in the way people internalize culture (for more discussion on this, see here). For instance, the sociologist Ann Swidler (2001) distinguishes between two ways people internalize beliefs (knowledge-that) but uses a metaphor of “depth” rather than thick and thinness (on the idea of cultural depth, see here). For Swidler, people can and do often internalize beliefs and understandings in the form of “faith, commitment, and ideological conviction” (Swidler, 2001, p. 7); that definitely sounds like thick beliefs. However, people also internalize much culture “superficially,” as familiarity with general beliefs, norms, and cultural practices that do not elicit deeply held personal commitment (although they may elicit public acts of behavioral conformity); those definitely sound like thin beliefs. Because deeply internalizing culture is hard and superficially internalizing culture is easy, the amount of culture that is internalized in the more superficial way likely outweighs the culture that is internalized in the “deep” way. In this respect, “[p]eople vary in the ‘stance’ they take toward culture—how seriously versus lightly they hold it.” Some people are thick (serious) believers but most people’s stance toward a lot of the culture they have internalized is more likely to range from ritualistic adherence (in the form of repeated expression of platitudes and cliches taken to be “common sense”) to indifference, cynicism, and even insincere affirmation (Swidler 2001, p. 43–44).

In cognitive anthropology (see Quinn et al., 2018a, 2018b; Strauss 2018), an influential model of the way people internalize beliefs, due to Melford Spiro, also proposes a gradation of belief internalization that matches Buckwalter et al.’s distinction between thin and thick belief, and Swidler’s deep/superficial belief (without necessarily using either metaphor). According to D’Andrade’s summary of Spiro’s model (1995: 228ff), people can go simply being “acquainted with some part of the cultural system of representations without assenting to its descriptive or normative claims. The individual may be indifferent to, or even reject these claims.” Obvious this (level 1) internalization does not count as belief, not even of the thin kind (Buckwalter et al. 2015). However, at internalization level 2, we get something closer. Here “cultural representations are acquired as cliches; the individual honors their descriptive or normative claims more in the breach than in the observance.” This comes closest to Buckwalter et al.’s idea of thin belief (and Swidler’s notion of “superficially internalized” culture) but it is likely that some people might not think this is a full-blown belief. We get there at internalization level 3. Here, “individuals hold their beliefs to be true, correct, or right…[beliefs] structure the behavioral environment of actors and guide their actions.” This seems closer to the notion of belief that is held by professional philosophers, and it is likely the default version of a belief on its way to thickening. Not just a piece of information represented by the actor and held as true on occasion (as in level 2) but one that systematically guides action. Finally, Spiro’s level 4 is the prototypical thick belief in Buckwalter et al.’s sense. Here “cultural representations…[are] highly salient,” being capable of motivating and instigating action. Level 4 beliefs are invested with emotion, which is a core marker of thick belief (Buckwalter et al., 2015, p. 750ff).

Implications

Interestingly, insofar as some influential theories of the internalization of knowledge-that in cultural anthropology and sociology make the thick belief/thin belief distinction, which, as shown by the research indicated above, is also respected by the folk, it indicates that it may be an idiosyncrasy of the philosophical profession to hold a unitary (or non-graded) notion of belief. Both sociologists and anthropologists have endeavored to produce analytic distinctions in the way people internalize belief-like representations from the larger cultural environment that more closely match the folk. This would indicate that many “problems” conceiving of cases of contradictory or in-between beliefs (Gendler, 2008; Schwitzgebel, 2001)  may have been as much iatrogenic as conceptual.

As also noted by Buckwalter et al., the thin/thick belief distinction might be relevant for debates raging in contemporary epistemology and psychological science over what is the most accurate way to conceive of people’s typical belief-formation mechanism. Is it “Descartian” or “Spinozan”? The Descartian picture conforms to the usual philosophical model. Before believing anything, I reflectively consider it, weigh the evidence pro and against, and if it meets other rational considerations (e.g., consistency with my other beliefs), then I believe it. The Spinozan belief-formation mechanism proposes an initially counter-intuitive picture, in which people automatically believe every piece of information they are exposed to without reflective consideration; only un-believing something requires conscious effort and consideration.

The Descartes/Spinoza debate on belief formation dovetails with a debate in the sociology of culture over whether culture is structured or fragmented (Quinn, 2018). The short version of this debate is that sociologists like Swidler think that (most) culture is internalized in a superficial way and that therefore it operates as fragmented bits and pieces that are brought into coherence via external mechanisms (Swidler 2001). Cognitive anthropologists, on the other hand, adduce strong evidence in favor of the idea that people internalize culture in a more structured manner. There’s definitely a problem of talking past one another in this debate: It seems like Swidler is talking about beliefs proper but Quinn is talking about other forms of non-doxastic knowledge. This last kind can no longer be considered propositional knowledge-that but comes closer to (conceptual) knowledge-what.

Regardless, it is clear that if the Spinozan story is true, then beliefs cannot be internalized as a logically coherent web and therefore cannot exert an effect on action as such. Instead, the mind (and the beliefs therein) are fragmented (Egan, 2008). DiMaggio (1997) in a classic paper in culture and cognition studies, drew that test implication from Daniel Gilbert’s research program, showing that people seem to internalize (some) beliefs via Spinozan mechanisms. For DiMaggio, this supported the sociological version of the fragmentation of culture, because if beliefs are internalized as fragmented, disorganized, barely considered bits of information, then whatever coherence they have must come from the outside (e.g., via institutional or other high-level structures), just as Swidler suggests (DiMaggio, 1997, p. 274). 

But if Buckwalter et al.’s distinction track an interesting distinction in kinds of belief (as suggested by Spiro’s degree of internalization story), then it is likely that the fragmentation argument only applies to thin beliefs. Thick beliefs, on the other hand, the ones that people are most motivated to defend, are imbued with emotion, are least likely to give up, and are most likely to guide people’s actions, are unlikely to be internalized as incoherent information bits that people just “coldly” represent or consider.

References

Abend, G. (2019). Thick Concepts and Sociological Research. Sociological Theory, 37(3), 209–233.

Buckwalter, W., Rose, D., & Turri, J. (2015). Belief through thick and thin. Nous , 49(4), 748–775.

DiMaggio, P. J. (1997). Culture and Cognition. Annual Review of Sociology, 23, 263–287.

Egan, A. (2008). Seeing and believing: perception, belief formation and the divided mind. Philosophical Studies, 140(1), 47–63.

Gendler, T. S. (2008). Alief and Belief. The Journal of Philosophy, 105(10), 634–663.

Murray, D., Sytsma, J., & Livengood, J. (2013). God knows (but does God believe?). Philosophical Studies, 166(1), 83–107.

Myers-Schulz, B., & Schwitzgebel, E. (2013). Knowing that P without believing that P. Nous , 47(2), 371–384.

Quinn, N. (2018). An anthropologist’s view of American marriage: limitations of the tool kit theory of culture. In Advances in Culture Theory from Psychological Anthropology (pp. 139–184). Springer.

Quinn, N., Sirota, K. G., & Stromberg, P. G. (2018a). Conclusion: Some Advances in Culture Theory. In N. Quinn (Ed.), Advances in Culture Theory from Psychological Anthropology (pp. 285–327). Palgrave Macmillan.

Quinn, N., Sirota, K. G., & Stromberg, P. G. (2018b). Introduction: How This Volume Imagines Itself. In N. Quinn (Ed.), Advances in Culture Theory from Psychological Anthropology (pp. 1–19). Springer International Publishing.

Rose, D., & Schaffer, J. (2013). Knowledge entails dispositional belief. Philosophical Studies, 166(S1), 19–50.

Schwitzgebel, E. (2001). In-between Believing. The Philosophical Quarterly, 51(202), 76–82.

Strauss, C. (2018). The Complexity of Culture in Persons. In N. Quinn (Ed.), Advances in Culture Theory from Psychological Anthropology (pp. 109–138). Springer International Publishing.

Can Schemas Motivate?

In an influential paper entitled “Schemas and Motivation,” the cognitive anthropologist Roy D’Andrade once remarked on the curious lack of relation (with reference to anthropological theory)

…between culture and action. Of course, one can say ‘people do what they do because their culture makes them do it.’ The problem with this formulation is that it does not explain anything. Do people always do what their culture tells them to? If they do, why do they? If they don’t, why don’t they? And how does culture make them do it? Unless there is some specification of how culture ‘makes’ people do what they do, no explanation has been given (1992: 23).

D’Andrade’s overall observation, namely, that cultural theory is not worth its salt unless it tells us how culture links to action, is important and worth making, as I noted in a previous post. As social scientists, we care about culture to the extent that it helps us explain what people do. In the same way, D’Andrade’s dismissal of the “naive” or unqualified version of the “culture causes action” (CCA) thesis is on the right track. In its unqualified form, CCA is explanatorily vacuous because it is completely unconstrained and does not specify the mechanisms via which such causal effects are supposed to happen.

D’Andrade notes that the “explanatory gap” he points to is particularly salient when it comes to trying to explain why people put effort and striving in engaging in some lines of action at the expense of others. For D’Andrade, there is a “standard account” that posits that culture helps in action selection (and persistence) because culture helps to motivate people to pursue one line of activity over others. But it

…remains unclear how culture is connected to motivational strivings. Without an account of the relation between culture and motivation, we may have an intuitive sense that there are culturally based strivings, but we have no explanation of this (1992: 23).

D’Andrade observes that to link culture and motivation, we must clarify what we mean by motivation. He proposes a quick and dirty definition based on the usual “folk” understanding. For D’Andrade, “motivation is experienced as a desire or wish, followed by a feeling of satisfaction if the desire is fulfilled.” Thus, motivation is intimately linked to the folk category of desire (as more recently argued by Schroeder 2004). Motivation also has to do with internal processes that “energize” or activate people to act in a given setting (as more recently argued by Turner 2010); “[a]long with this increase in activity there is is typically a striving for something—a goal directedness in behavior” (24).

Thus, motivation is the persistent, energized pursuit of goals, where the latter pertains to the fulfillment of desires. D’Andrade goes on to review models of motivation that were prominent in mid-twentieth century psychological science, namely, those conceptualizing motivation in terms of “drive reduction” (e.g., satiation of hunger, thirst, and the like) and those conceptualizing motivation in terms of “need-fulfullment” where the “needs” concern usually very long (or open-ended) lists of abstract things, states, or relations people might desire to pursue (e.g., achievement, autonomy, affiliation, order, dominance, and the like).

D’Andrade profers three (correct) critiques of such models.

  • First, a “list of motives” approach is incapable of capturing the open-ended nature of human desire (Schroeder 2004). Essentially, there is nothing that cannot be conceptualized as a “need,” which means that analysts will be forced to include all kinds of heterogeneous, incompatible, and contradictory goals (e.g., needs for “abasement,” and “enhancement”) into any presumably exhaustive (but largely unstructured) list. Both arbitrariness and the lack of structure make these lists suspect.
  • Second, motive lists will always be incomplete. Such lists will be necessarily partial and tilted towards the “needs” or strivings that make sense to WEIRD populations. They will necessarily lack cross-cultural (or even historical) coverage and thus will be powerless to account for the full observed empirical variation of motives and motivations exhibited by people.
  • Third, there are very few “trans-situational” motives. Most motivations are contextually specific; they are inclinations or dispositions to pursue particular goals in particular settings. That is why lists of motives end up degenerating into lists of personality-like traits. Saying someone has a trans-situational “need for dominance” is no different from saying that they will be aggressive in all or most settings. But as modern personality research shows (Cervone 2005), there are few (or no) trans-situational personality traits, needs, or strivings. List of motives approaches cannot capture the “situated” nature of human motivation.

D’Andrade also points to the difficulty of measuring motives (a problem shared by all theories of motives). At one point, analysts inspired by the list of motives approach relied on discredited instruments taken from psychodynamic theories (e.g., inkblot tests). Today, the workhorse measurement method is self-report, whether in surveys or interviews, as these approaches are more likely to capture the cultural and contextual specificity of motives. Regardless, the main point is that without calibrating standard social science techniques to detect people’s wishes, desires, goals, and strivings, the search for motives grounded in a solid empirical footing will continue to be elusive.

Motives as Schemas

D’Andrade provides a swift solution to these problems: Conceptualize motives as schemas. Thinking of motives as schemas is useful, according to D’Andrade, because of three (representational) properties schemas have.

  • First, schemas can capture the processual and interpretive nature of many motives and motivations. In particular, schemas are useful for representing categorical domains with “prototype” organization, are readily memorable, and are used to fill in the blanks in context. Human motivation is one such domain. Representing goals in schematic format thus makes them cognitively available and usable.
  • Second, D’Andrade claims that schemas “have the potential of instigating action” (29). Although as we will see, he never quite cashes in on this claim. He points to the American “schema of achievement” as an example. D’Andrade notes that this schema does more than just representing the concept of achievement; it also functions as a “goal” for people. Albeit a goal of varying strength depending on the specificities of the situation in which it is activated.
  • Third, goal-schemas differ in their level of autonomy. This means that both motivations to engage in relatively short-term actions that are the means to larger goals, and more pervasive goals people pursue at longer time scales (perhaps lasting a lifetime) can be represented as schemas. In this way, low autonomy goals are embedded within larger projects. For instance, we activate the driving the car schema in order to make it to the PTA meeting, which satisfies a higher-order motive for affiliation or social integration. However, others (high autonomy) goals operate more or less as pervasive or chronically active (e.g., dominance, achievement). People for whom a given goal is in a high state of activation are likely to interpret even ambiguous cues in situations as prompts to engage in actions that are consistent with those goals.
  • Fourth, schemas differ in their schematicity, with some more specific or lower-level schemas nested within higher-level ones (thus reproducing standard categorical taxonomies). This, for D’Andrade, solves the problem of unstructured lists of motives. Instead of coming as an unstructured (and arbitrary) list, motives are structurally organized as hierarchies, with some of the vague needs and motivations (power, achievement, affiliation, and the like) being at the top, and then more specific action-guiding schemas (become a CEO, join the local PTA) at lower levels. For D’Andrade, goal-schemas at a lower-level of schematicity (and thus higher in specificity) are more context-driven, while higher-level (and thus more schematic) goal-schemas function as the pervasive “goals” of classical theories of motivation. These (autonomous) motives function “as a person’s most general goals,” or “master motives” (30). They are not directly connected to action (because many particular actions would be consistent with the schema). Still, They are connected to specific actions via more particular goal-schemas.

In sum, for D’Andrade, schemas solve many problems for anyone seeking to link culture, cognition, and motivation. Thinking of goals as having schematic representation in human memory allows us to understand human action as the result of cognitive structures activated in the situation, used by the person for categorization and interpretation, which ultimately “instigate” action. This context dependence accounts for situational variations in motivated action within-persons. At the same time, since motives differ in both autonomy and specificity, schemas can also represent pervasive, chronically active motivations that transcend situations. In contrast to the list of motives approach, the schema approach allows to properly theorize people’s goals as being part of an “overall interpretive system,” in which goals interrelate in structured ways, such as the hierarchical organization of lower-level goals nested within more schematic master motives. Finally, because schematic representation is a general representational format (capable of capturing anything that can be conceptually represented), there is no one “list” of motives; instead, “there are at least as many kinds of motives as there kinds of goal-schemas” (32). This accounts for cross-cultural variability in motivations since many goal-schemas will be specific to particular settings and locations. Schematic representation also facilitates the social-scientific job of identifying motives empirically. When motives are conceptualized as schemas, this task becomes the same as the more general endeavor of identifying schemas in text, discourse, and talk (Mohr et al. 2020; Quinn 2016).

How do Goal-Schemas Motivate?

D’Andrade’s argument that goals can be stored in human memory in the form of (more or less) schematic representations endowed with systematic organization is compelling. That is, D’Andrade provides (one) story of how one aspect of human motivation (the goals towards which we strive) is internalized as personal culture in the forms of a particular set of representations. However, representation is necessary but not sufficient for motivation. For a mental state or structure to be motivational, it must have the power to cause action. D’Andrade uses various metaphors to refer to this power in the paper, such as “instigate.” However, it is unclear how exactly a goal representation can be motivational. After all, we can have many goals represented in memory (or even currently active) without any of those goals “moving” us to act.

Toward the end of the paper, D’Andrade gives another shot to explaining how an internalized goal-schema can be motivating. Here, he moves to a different metaphor: The idea that some internalized goal-schemas have “directive force.” Directive force can be thought of in the (Durkheimian) sense of a given representation exercising a “sense of [moral] obligation” in people. But for D’Andrade, this is actually “a special case of the more general phenomenon of motivation.” And therefore, schemas are “equally central to things people wanted directly—love, friendship, success…some of these schemas turn out to have their own obligations as well as their direct and indirect rewards” (36). D’Andrade then notes that these provide a link between the conception of motives as goal-schemas and Melford Spiro’s model of “levels” of internalization of cultural beliefs. Schemas endowed with motivational force would thus be those that have the “deepest” levels of internalization in Spiro’s sense. According to Spiro, people can go from simply being “acquainted,” with some set of public representations (level 1), to accepting them as half-hearted cliches (level 2), to adopting them as part of their stock of personal beliefs (level 3), to having them motivate and guide their action in everyday life (level 4) (D’Andrade, 1995, pp. 227–228). Only culture “taken up” at levels 3 and 4 counts as “internalized,” in a way that could plausibly “motivate” action. 

However, there is a problem here. The idea of internalization “depth” that D’Andrade, Spiro, along with other psychological anthropologists (Quinn et al., 2018a, 2018b) talk about is not a generic internalization story (in the sense discussed in a previous post). Instead, it is a special-purpose story that only applies to culture internalized as explicit, verbalizable belief; essentially knowledge-that (as distinguished from knowledge-what; see here for further discussion of knowledge-what). In a later publication, D’Andrade made this clear, noting that “[a]t the third level [of internalization], individuals hold their beliefs to be true, correct, or right” (1995, pp. 228, italics added). But as described by D’Andrade, goal-schemas are not a type of knowledge-that. Instead, they are a type of (categorical or conceptual) knowledge-what, endowed with all the characteristics of concepts when internalized in long-term memory and used for the same tasks (interpretation, property induction, inference, categorization, and the like). 

In this last respect, “levels” of internalization can be plausibly distinguished for beliefs concerning the “commitment” dimension. But this “levels imagery breaks down when it comes to the internalization of conceptual knowledge-what. It is nonsensical to say that people have a “lightly held” concept of achievement, affiliation, power, self-enhancement, and the like. Individual differences in internalized knowledge-what can be made, but the relevant dimension of internalization is not “depth” or “commitment” but something like “elaborateness.” Experts in a domain have more elaborate concepts of the entities and activities in that domain, not “deeper” ones. People for whom achievement is important may also have a more elaborate conceptual network (and perhaps hierarchical schema taxonomy) connecting various achievement-related goals and actions across various settings. 

Overall, the metaphor of “cultural depth,” while taken as a general-purpose account of cultural internalization (Sewell, 1992; Swidler, 2001), is a special-purpose story applicable to certain forms of knowledge that, like beliefs, encoding propositions about the world. While distinctions between different internalization modes can be made concerning knowledge-what, these will have very little to do with the idea of “depth,” or strength of commitment. In the end, it is unclear whether a schema is the sort of internalized culture to which the idea of levels of commitment applies. But more generally, it is doubtful that one can get a theory of motivation from a theory of degrees of commitment to such entities as beliefs or propositions. This account of motivation is not only overly intellectualist (as it restricts itself to consciously held belief), it is also not compatible with the very definition of motivation that D’Andrade began the paper with (where motivation is defined in terms of desire, want, pleasure, and reward). This commitment theory of motivation is also incompatible with the schema theory of representation that D’Andrade pursues in the paper. While motivation does undoubtedly have a representational component (something cannot be a motivation unless it is represented cognitively by the agent in some way) that role remains obscured in D’Andrade’s treatment. 

Conclusion

Overall, D’Andrade’s critique of the “list of motives” approach is well-taken, as is his suggestion that thinking of goals is represented in long-term memory in the form of schemas. D’Andrade thus provides an instructive account of how thinking about the format of mental representation can help us rethink some central concepts in cultural analysis such as “goals” or “ends.” The paper’s key message is still a sound one; to link culture and action, you need to have a story of how culture is internalized and represented in memory.  Mental representation (of goals, needs, desires, objects) is key because there can be no motivation without representation (Schroeder 2004). This approach can be extended by considering that schemas are only one way to represent goals in memory. After all, there is no reason why (following Rupert 2011) goals could also be represented by a panoply of other types of representation described by cognitive scientists, including (already considered) propositional beliefs, episodic memories, action-oriented representations, embodied representations, perceptual symbols, and many others.

However, to connect culture represented at the personal level to action, we need a substantive account of how mental states can be implicated in the causation of action; essentially we need a theory of motivation. Unfortunately, D’Andrade never closes the gap between the general representational proposal and actual motivational mechanisms. Nowhere are we told how purely representational, conceptual, or schematic mental representations can go on to “energize” or sustain motivated action in context. Missing are key elements that any theory of motivation should have (and which were embedded in D’Andrade’s very definition of the concept), such as wants, striving, desire, reward, pleasure, reinforcement, and learning (Kringelbach and Berridge 2016). Instead, D’Andrade never moves from purely metaphorical versions of how a purely representational state links to action, for instance, speaking of schematically represented goals can “instigate” action once activated (which sounds like a covert, and largely unsatisfactory, “ideomotor” account of the link between represented goals action of the “monkey represents, monkey does” type). This cannot deal with the fact that people in a given setting walk around with many goal representations that never become motivational. Ultimately, it is unclear why some goal representations have this instigating virtue and others do not. 

When he tries to get more concrete, D’Andrade provides a (familiar to sociologist) story: the goal representations that motivate are the ones that have been “deeply” internalized. But beyond the fact that this is just another (spatial) metaphor, the account D’Andrade provides, based on Spiro’s theory of internalization, does not even match the representational format he spent the entire paper arguing goals are represented in: Conceptual knowledge-what combining procedural and declarative components. Instead, the Spiro levels account for a special-purpose internalization story applicable to “beliefs.” Even in the case of belief, it is unclear whether the Spiro story actually tells us how beliefs motivate without relying on circularities and tautologies. That is, it seems like the deeply internalized beliefs (levels 3 and 4) are the ones causally implicated in the production of action, but as we saw earlier, this is literally the definition of what it is for a mental state to be motivating. We are not given an “origin” story of why some belief-like mental states acquire this power. 

This is not to pile on D’Andrade (or Spiro). The problem of linking culture and action via motivation is a tough one. But as argued before, even if some solutions previously provided are not up to par, we can agree on what the general outlines of a satisfactory solution can be. In this post, we have learned that having an account of cultural internalization or how culture is represented in memory is not enough. This is especially the case when linking culture and motivation, because motivation while incorporating a representational component, is not exhausted by it. Thus a theory that links culture to action must also be a theory of motivation, as D’Andrade observed. Motivation is key, because it tells us which slice of the culture that people have internalized has causal effects on action and which one will not.

One problem is that contemporary social science does not have satisfactory conceptions of motivation (relying on outdated drive-reduction or “need” models). D’Andrade’s account in which “motivation is experienced as a desire or wish, followed by a feeling of satisfaction if the desire is fulfilled,” and is linked to internal processes that “energize” or activate people to act such that there is typically a striving for something—a goal directedness in behavior” (24) is not a bad one as a starter pack. However, as noted, none of these elements end up (striving, wish, pleasure, fulfillment) end up being linked to schemas as candidate motivating (and not just representational) structures in D’Andrade’s classic paper. Future posts will be dedicated to cracking the puzzle of motivation and linking it to cultural analysis. 

References

Cervone, D. (2005). Personality architecture: within-person structures and processes. Annual Review of Psychology, 56, 423–452.

D’Andrade, R. G. (1992). Schemas and motivation. In R. G. D’Andrade & C. Strauss (Eds.), Human motives and cultural models. (pp. 23–44). Cambridge University Press.

D’Andrade, R. G. (1995). The Development of Cognitive Anthropology. Cambridge University Press.

Kringelbach, M. L., & Berridge, K. C. (2016). Neuroscience of Reward, Motivation, and Drive. In Recent Developments in Neuroscience Research on Human Motivation (Vol. 19, pp. 23–35). Emerald Group Publishing Limited.

Mohr, J. W., Bail, C. A., Frye, M., Lena, J. C., Lizardo, O., McDonnell, T. E., Mische, A., Tavory, I., & Wherry, F. F. (2020). Measuring Culture. Columbia University Press.

Quinn, N. (2016). Finding Culture in Talk: A Collection of Methods. Springer.

Rupert, R. D. (2011). Embodiment, Consciousness, and the Massively Representational Mind. Philosophical Topics, 39(1), 99–120.

Schroeder, T. (2004). Three Faces of Desire. Oxford University Press.

Sewell, W. H., Jr. (1992). A Theory of Structure: Duality, Agency, and Transformation. The American Journal of Sociology, 98(1), 1–29.

Swidler, A. (2001). Talk of love: How culture matters. University of Chicago Press.

Turner, J. H. (2010). Motivational Dynamics in Encounters. In J. H. Turner (Ed.), Theoretical Principles of Sociology, Volume 2: Microdynamics (pp. 193–235). Springer New York.

Ontic Monism versus Pluralism in Cultural Theory

As discussed in a previous post, bundling ontic claims about culture have been used to argue that culture is a single kind of thing and demarcate the boundaries of cultural kinds. This can be referred to as ontic monism about cultural kinds. Thus, a theorist might say, following Kroeber (1917), Parsons (1951), or Geertz (1973), that culture is primarily ideational or symbolic. This means that it is made out of “ideal” or “symbolic” stuff (an ontic compositional claim), and the nature of this stuff makes it different from other non-ideal (e.g., “material”) stuff.

These theorists might even go so far as to say that because culture is composed only of ideal stuff, the notion of “material culture” is a category mistake. The ontic claim here is cultural kinds are disjunctive from physical kinds (a negative “culture is not” ontic claim (Reed 2017)), such that is something is material, it is ipso facto, not culture. The positive ontic claim is that being “ideal” or “symbolic” is a mark of the cultural, such that if we know something is an idea or a symbol, we also know that it is a cultural kind.

For instance, the anthropologist Leslie White (1959: 238) noted the penchant for “idealist” culture theorists in early anthropology to reach the negative ontological conclusion regarding the notion of material culture in a classic paper on the culture concept:

Those who define culture in terms of ideas, or as an abstraction, or as behavior, find themselves obliged logically to declare that material objects are not, and cannot be, culture. “Strictly speaking,” says Hoebel (1956: 176), “material culture is really not culture at all.” Taylor (1948: 102, 98) goes farther: “…the concept of ’material culture’ is fallacious” because “culture is a mental phenomenon.” Beals and Hoijer (1953: 210): ‘…culture is an abstraction from behavior and not to be confused with acts of behavior or with material artifacts, such as tools…”

Along the same lines, Bidney (1968: 130-131) observes,

The idealists…maintain that the cultural heritage consists primarily of ideas or communicated intelligence and symbolic expression since they hold that only ideas or symbols may be communicated and transmitted. For the cultural idealists, therefore, so-called material culture is a contradiction in terms, since for them the real cultural entities, or units, are the conceptual ideas, or norms, not the particular artifacts which exemplify or embody them.

A still influential definition of culture comes from the anthropologist Ward Goodenough, for whom

C]ulture consists of whatever it is one has to know or believe in order to operate in a manner acceptable to its members. Culture is not a material phenomenon; it does not consist of things, people, behavior, or emotions. It is rather an organization of these things. It is the form of things that people have in mind, their models for perceiving, relating, and otherwise interpreting them” (1957, p. 167)

Here Goodenough makes a positive monist ontic claim (cultural kinds are ultimately mental, and consist of cognitive models internalized by people) and a corresponding negative ontic claim (culture is not things, people, or behavior).

Ontic Pluralism

Ontic monism represents a classic line of theorizing about cultural kinds. The basic message is that culture is a single kind of thing, and thus sharply contrasts, in terms of ontology, with other kinds of things in the world (Reed 2017).

But this is not the only approach we can take. A venerable tradition of cultural theory, closer to that inaugurated by the anthropologist Franz Boas (and farther back to E. B. Tylor), allows for what I will refer to as ontic pluralism in the conceptualization of what culture is. One such rendering is given by the anthropologist Roger Keesing in a once-influential review, who noted that for pluralists

[c]ultures are systems (of socially transmitted behavior patterns) that serve to relate human communities to their ecological settings. These ways-of-life-of communities include technologies and modes of economic organization, settlement patterns, modes of social grouping and political organization, religious beliefs and practices, and so on.” (Keesing, 1974, p. 75).

This perspective combines compositional multiplicity (culture is ideal, behavioral, artifactual, etc.), with qualified versions of both sharedness and systemness where these properties are made more or less likely depending on the “kind of cultural kind” we are talking about. Additionally, the ontic pluralist is perforce non-exclusivist when it comes to locational claims (some cultural kinds are “in” people and other kinds are “in” the world). In the same way, they are likely to make different claims about the historical provenance of the different kinds (different cultural kinds have distinct, but related, etiologies).

This yields synthetic attempts such as the one defended by the anthropologists Claudia Strauss and Naomi Quinn across a variety of publications (Strauss & Quinn, 1997) and the sociologist Orlando Patterson in recent work.

For Patterson (2014, p. 5),

A synthetic analysis that defines both what culture is and does and the nature of the whole [cultural] beast over and beyond its favored parts may be achieved—still using the parable of the blind people and the elephant—by listening carefully to each person’s account of the part of the elephant they are touching and analyzing.

In the same way, culture and cognition scholars such as Norbert Ross (2004:8) defend a version of ontic pluralism about cultural kinds when they conceive of culture as

[A]n emerging phenomenon evolving out of shared cognitions that themselves arise out of individual interactions with both the social and physical environment. The natural and physical environments include both institutions and physical objects (natural as well as artificial).

Overall, ontic pluralism implies that things can count as cultural kinds despite big differences in physical realization, underlying properties, and worldly location. Ross’s distinction between culture that is internalized by people (in the forms of cognitive states) and that which is physically manifested in terms of physical objects and artifacts is fairly common among pluralist theorists who note that culture consists of both “mental and material” elements (Adams & Markus, 2004, p. 342). As such, it can serve as the basis for building a useful ontology of cultural kinds that acknowledges their “motley” status.

References

Adams, G., & Markus, H. R. (2004). Toward a conception of culture suitable for a social psychology of culture. The Psychological Foundations of Culture, 335–360.

Bidney, D. (1968). Theoretical Anthropology. Transaction Publishers.

Geertz, C. (1973). The interpretation of cultures: Selected essays. Basic books.

Goodenough, W. H. (1957). Cultural Anthropology and Linguistics, By Ward H. Goodenough.

Keesing, R. M. (1974). Theories of culture. Annual Review of Anthropology, 3(1), 73–97.

Kroeber, A. L. (1917). The Superorganic. American Anthropologist, 19(2), 163–213.

Patterson, O. (2014). Making Sense of Culture. Annual Review of Sociology, 40(1), 1–30.

Parsons, T. (1951). The Social System. The Free Press.

Reed, I. A. (2017). On the very idea of cultural sociology. In Claudio E. Benzecry, Monika Krause, Isaac Ariail Reed (Ed.), Social Theory Now (pp. 18–41). University of Chicago Press.

Ross, N. (2004). Culture and Cognition: Implications for Theory and Method. SAGE.

Strauss, C., & Quinn, N. (1997). A cognitive theory of cultural meaning (Vol. 9). Cambridge University Press.

White, L. A. (1959). The Concept of Culture. American Anthropologist, 61(2), 227–251.

Culture “Concepts” as Combination of Ontic Claims

Throughout the history of cultural theory, a number of “culture concepts” have been proposed. The standard way of thinking about these is as competing notions bound to forever stand in conflict. But it is possible to see the various proposals as more than purely “conceptual” or “definitional.” Instead, using the considerations raised in previous posts, I argue that different culture concepts are actually distinct bundles of ontic claims about cultural kinds. Since the claims are about ontological issues, then they can be evaluated as to their internal coherence, as well as their compatibility with the larger naturalistic ontology animating the special and physical sciences.

In fact, as we will see, they have been so routinely evaluated, especially in the history of anthropological theory. In this sense, when people recount much-ballyhooed discipline-wide “rejections” of “the culture concept” (e.g., Appadurai 1996; Abu-Lughod 1996) this is almost always an exaggeration. What is usually being rejected, is a particular culture concept, and that “concept” is actually a bundle of ontic claims. What takes the place of the rejected culture concept is not an analytic entity that is somehow a radical alternative to “culture,” but simply a new package of ontic claims about culture that are doing the same conceptual and analytic work as the renounced culture concept, regardless of whether people decide to call it culture or not (Brumman 1999).

Importantly, most substantive proposals as to the nature of culture combine at least two, three (and sometimes more) types of ontic claims about cultural kinds. A common approach combines compositional, property, and locational claims to establish the nature of culture. Let us consider some influential instances.

Culture as an Ideational Superorganic

For instance, conceptions of culture as a “superorganic” realm of symbols, ideas, and so forth (Kuper 2009), combine a compositional claim (cultural kinds are ideal or symbolic), with two property claims (culture is systematic and shared) and a location claim: Culture is “outside” people and even “society” (e.g., people, their interactions, relationships and institutions). 

As the anthropologist Alfred Kroeber, one of the most influential proponents of this view (quoted in Atran, Medin, and Ross 2005:747), put it: 

Culture is both superindividual and superorganic…There are certain properties of culture—such as transmissibility, high variability, cumulativeness, value standards, influence on individuals—which are difficult to explain, or to see much significance in, strictly in terms of organic personalities and individuals. 

This combination of ontic claims invites us to see culture as, in the words of the anthropologist Arjun Appadurai (1996:12), “some kind of object, thing, or substance, whether physical or metaphysical…implying a mental substance…[and emphasizing]..sharing, agreeing and bounding.” Superorganic culture stands above and beyond individuals, who are subject to its effects. 

This conception of culture not only analytically limited due to the empirical implausibility of entitative essentialism. Also, it brings with it all of the normatively problematic “essentializing” assumptions of the older concept of “race” that it was meant to replace; thus ethnosomatic, ethnonationalist or ethnolinguistic distinctions between people are taken as indicative of the possession of internally homogeneous but externally distinct “cultures” seemingly fixed in time and place (Sewell 2005).

As the cultural psychologists Hermans and Kempen note, from this perspective, culture is turned into a “thing” endowing “nations, [and] societies…with the qualities of internally homogeneous and externally distinctive objects” (1998:113). When culture is thought of as a superorganic entity attached to groups it is hard to stay away from such biases as stereotyping, homogenizing entire populations, essentializing the nature of cultural differences, and the reification of dynamic cultural patterns into a static thing (Adams and Markus 2004:337)

Note also that a combination of ideal composition, systemness property, and (external) location yields the (ontologically problematic, from a naturalist perspective) “entitative” version of ideal culture, in which culture as a system of ideas must be assigned some type of (non-physical?) location in something like Popper’s “world 3.” This approach also leads the analyst to beg the sharing question, forcing theorists to draw too sharp a distinction between cultural symbols or ideas embedded in the cultural system and individual cultural knowledge. Ultimately, culture ends up being “a ‘free-floating entity” to which both natives and observers seem to have access but the mechanisms enabling that access remain obscure (Ross 2004:6)

Overall, the superorganic package of ontic claims is really hard to cash in without problematic and controversial assumptions, whether they be analytic, metaphysical, or knowledge-political, which is why this is the culture concept that everyone likes to use as a foil to either reject the notion of culture altogether or, more constructively, develop a better package of ontic assumptions.

Culture as Public Symbolic Systems

Other approaches are less committed to an entitative view of culture, while still seeing it as primarily an extra-somatic, non-mental phenomenon, composed of explicit, publicly manifested cultural symbols and their interrelations. This approach, most closely associated with the work of Clifford Geertz (1973) and David Schneider (Keesing 1974; Kuper 2009), combines an exclusivist ontic locational claim (culture is by definition public and not personal) with a systemness property claim (while being coy about sharedness claims but ultimately forced to presume sharing as a key property (Biernacki 2000)), and a core compositional claim (culture is by nature symbolic). 

In contrast to entitative theorists, culture is not reified as an ideational superorganic, but it is manifestly empirical revealed in people’s actions, themselves carrying the status of readable symbols in the world. As Keesing (1974: 84) noted in this respect, “Geertz takes the alchemy of shared meanings as basic, but-following Wittgenstein, Husserl, and Ryle—not as mysterious. Public traffic in symbols is very much of this world, not (he would argue) of a Platonic reified imaginary one.” 

However, it is hard for public symbolic systems theorists to not “slip” into a quasi-entitative view of culture. As Biernacki (2000:293ff) notes this “essentializing premise” comes back through the back door, and leads Geertzian symbolic system analysts to mistake “the concepts of “sign” and “sign reading” for parts of the natural furniture of the world, rather than as historically generated “ways of seeing” (emphasis in the original). This approach thus devolves into an external entatative view of culture as a symbol system closer to the ideational superorganic ontic claim bundle. 

Culture as Distributions of Representations

Some versions of cognitive or psychological anthropology (D’andrade 2001; Goodenough 2003), reject the “superorganic” version of culture in favor of a distributional approach (Garro 2000; Ross 2004:7–8). Culture is seen compositionally, as made up of ideas, concepts, and schemas internalized by people. But distributional theorists relax both sharedness and systemness property claims while shifting location from “the world” to people. They thus make an exclusivist location claim in the other direction as entitative and symbolic systems theorists.

Instead of an entity or coherent system, culture is a distribution (and perhaps a collection) of conceptual or schematic knowledge across people. In the distributional ontic claim bundle, culture as an external (and ontologically problematic or mysterious) “complex entity” drops out. As such, this combination of claims is more compatible with metaphysical naturalism, as has been argued most forcefully by Dan Sperber (1996, 2011).

In sum, a useful way to think about culture concepts is as ontic claim bundles. When considered in this light, the fundamental deficiencies and inconsistencies in some of these (e.g., culture as an entitative superorganic) are easy to see. In this respect, emphasizing the ontic aspects of cultural inquiry can help cultural theorizing and conceptual clarification.

References

Abu-Lughod, Lila. (1996). Writing Against Culture. In Richard G. Fox (ed.), Recapturing Anthropology: Working in the Present. School of American Research Press. pp. 137-162.

Adams, G., & Markus, H. R. (2004). Toward a conception of culture suitable for a social psychology of culture. The Psychological Foundations of Culture, 335–360.

Appadurai, A. (1996). Modernity Al Large: Cultural Dimensions of Globalization. U of Minnesota Press.

Atran, S., Medin, D. L., & Ross, N. O. (2005). The cultural mind: environmental decision making and cultural modeling within and across populations. Psychological Review, 112(4), 744–776.

Biernacki, R. (2000). Language and the Shift from Signs to Practices in Cultural Inquiry. History and Theory, 39(3), 289–310.

Brumann, C. (1999). Writing for culture: Why a successful concept should not be discarded. Current anthropology40(S1), S1-S27.

D’andrade, R. (2001). A cognitivist’s view of the units debate in cultural anthropology. Cross-Cultural Research: Official Journal of the Society for Cross-Cultural Research / Sponsored by the Human Relations Area Files, Inc, 35(2), 242–257.

Garro, L. C. (2000). Remembering What One Knows and the Construction of the Past: A Comparison of Cultural Consensus Theory and Cultural Schema Theory. Ethos , 28(3), 275–319.

Geertz, C. (1973). The interpretation of cultures: Selected essays. Basic books.

Goodenough, W. H. (2003). In Pursuit of Culture. Annual Review of Anthropology, 32(1), 1–12.

Hermans, H. J. M., & Kempen, H. J. G. (1998). Moving cultures: The perilous problems of cultural dichotomies in a globalizing society. The American Psychologist, 53(10), 1111.

Keesing, R. M. (1974). Theories of culture. Annual Review of Anthropology, 3(1), 73–97.

Kuper, A. (2009). Culture: The Anthropologists’ Account. Harvard University Press.

Ross, N. (2004). Culture and Cognition: Implications for Theory and Method. SAGE.

Sewell, W. H., Jr. (2005). The concept (s) of culture. Practicing History: New Directions in Historical Writing after the Linguistic Turn, 76–95.

Sperber, D. (1996). Explaining culture: A naturalistic approach. Blackwell Publishers.

Sperber, D. (2011). A naturalistic ontology for mechanistic explanations in the social sciences. In P. Demeulenaere (Ed.), Analytical sociology and social mechanisms (pp. 64–77). Cambridge University Press.

Cognition and Cultural Kinds

What the proper relationship should be between “culture” and “cognition” has been a fundamental issue ever since the emergence of psychology as a hybrid science in the middle of the nineteenth century (Cole, 1996). This question became even more pressing with the consolidation of anthropology and sociology as standalone socio-cultural sciences in the late nineteenth century (Ignatow, 2012; Turner, 2007). Initially, the terms of the debate were set when Wundtian psychology, having lost its “cultural” wing, became established in the English speaking world (and the U.S. in particular) as a quasi-experimental science centered on individual mental processes, thus ceding the unruly realm of the cultural to whoever dared take it (something that a reluctant anthropology, with a big push from functionalist sociology, ultimately did, but not until the middle of the twentieth century, only to drop it again at the end of Millenium (Kuper, 2009) just as it was being picked up again by an enthusiastic sociology). The changing fates of distinct meta-methodological traditions in psychology through the twentieth century (e.g., introspectionist, to behaviorism, to information processing, to neural computation) has done little to alter this, despite sporadic calls to revitalize the ecological, cultural, or “socio-cultural” wing of psychology in the intervening years (Bruner, 1990; Cole, 1996; Neisser, 1967)

In anthropology and sociology, the early mid-twentieth century saw the development of a variety of approaches, from Sapir and Boas-inspired Psychological Anthropology to Parsons’s functionalist sociology, that attempted to integrate the psychological with the socio-cultural (usually under the auspices of a psychoanalytic conceptualization of the former domain). As noted previously, by the 1960s and 1970s, psychological integration movements had lost steam in both disciplines, with perspectives conceiving of culture in mainly anti-psychological (or non-psychological) terms taking center stage. Meanwhile, psychology continued its march toward the full naturalization of mental phenomena, first under the banner of the computer metaphor of first-generation cognitive science (and the associated conception of cognition as computation over symbolic mental representations), and today under the idea of full or partial integration with the sciences of the brain yielding the interfield of cognitive neuroscience (united by the hybrid ideas of cognition as neural computation over biologically realized representations in the brain (Churchland & Sejnowski, 1990)).

Cognition in Anthropology and Sociology

The Emergence of Cognitive Anthropology

But the domain of the psychological was never completely eradicated from the socio-cultural sciences. Instead, anthropology and sociology developed small islands dedicated to the link between psychology (now indexed by the idea of “cognition”) and culture. This happened first in anthropology via the development, by Ward Goodenough and a subsequent generation of students and collaborators (Goodenough, 2003), of a “cognitive anthropology,” that took language as the main model of what culture was (inspired by American structuralist linguistics), centered on the ethnosemantics of folk categories, and was aided by the method componential analysis (decomposition into semantic features differentiating terms from one another) of linguistic terms belonging to specific practical domains. This methodological approach was later followed by the “consensus analysis” of Romney Kimball and associates (D’Andrade, 1995).

Today, the primary representative of a cognitive approach in anthropology is the “cultural models” school developed in the work of Dorothy Holland, Naomi Quinn, Claudia Strauss, and Bradd Shore. This approach emerged during the 1980s and 1990s via the incorporation of a (rediscovered from Jean Piaget and Frederic Bartlett) notion of “schemata” in artificial intelligence and first-generation cognitive science (which developed the related notions of “script”), and the importation of the idea of “cognitive models” from the then emerging cognitive movement in linguistics (Holland, 1987), as represented primarily in the work of George Lakoff (1987). This conception of schemata and cultural models was later supplemented by the incorporation of new understandings of how agents come to internalize culture as a set of distributed, multimodal, sub-symbolic, context-sensitive, but always meaningful representations constitutive of personal culture (Strauss & Quinn, 1997), inspired by connectionist models of cognition developed by the cognitive scientist David Rumelhart and associates in the 1980s (McClelland et al., 1986).

A critical insight in this regard developed, somewhat independently, by the anthropologists Maurice Bloch (1991) and Strauss and Quinn (1997), is that the core theoretical takeaway of Pierre Bourdieu’s reflections in Outline of a Theory of Practice is that the practice-based model of cultural internalization and deployment developed therein was mostly consistent with this emerging “connectionist” understanding of how cultural schemata where implemented in the brain as primarily non-linguistic, multimodal, distributed representations in a connectionist architecture, operating as tacit knowledge, and equally internalized via experienced-based, mostly implicit processes.

The Emergence of the “New” Cognitive Sociology

Renewed engagements with cognition in sociology, occurring later than in anthropology, have been the beneficiary of all of these interdisciplinary developments. After the ethnomethodological false start of the 1970s (Cicourel, 1974), cognitive sociology went into hibernation until it was jump-started in the 1990s by scholars such as, inter alia, Eviatar Zerubavel (1999), Karen Cerulo (1998), and Paul DiMaggio (1997).

DiMaggio’s highly cited review paper was particularly pivotal. In that paper, DiMaggio made three points that “stuck” and heralded the current era of “cultural cognitive sociology”:

  • The first one, now hardly disputed by anyone, is that sociologists interested in how culture works and how it affects action cannot afford to ignore cognition. The reason DiMaggio pointed to was logical: Claims about culture entail claims about cognition. As such, “[s]ociologists who write about the ways that culture enters into everyday life necessarily make assumptions about cognitive processes,” (italics mine) that therefore it is always better if they got more transparent and more explicit on what those cognitive presuppositions are (1997: 266ff).
  • The second point is that while these underlying cognitive presuppositions are seldom directly scrutinized by sociologists (they are “meta-theoretical” to sociologists’ higher level substantive concerns), they “are keenly empirical from the standpoint of cognitive psychology” (1997: 266). This means that rather than being seen as part of the (non-empirical) presuppositional background of cultural theory (Alexander, 1982), they are capable of adjudication and evaluation by setting them against what the best empirical research in cognitive psychology has to say. The underlying message is that we can compare a given pair of cultural theories and see which one seems to be more consistent with the evidence in cognitive science to decide which one to go with (as DiMaggio himself did in the paper for “latent variable” and toolkit theories of how culture works). Thus, cognitive psychology could play a regulatory and largely salutary work in cultural theorizing, helping to adjudicate otherwise impossible to settle debates (Vaisey, 2009, 2019; Vaisey & Frye, 2017).
  • Finally, DiMaggio argued that the cognitive theory developed by the school of cultural models in cognitive anthropology, and the centerpiece notion of “schema” was the best way for sociologists to think about how the culture people internalize is mentally organized (1997: 269ff). Additionally, DiMaggio noted, in line with the then consolidating “dual process” perspective in cognitive and social psychology (Smith & DeCoster, 2000), that internalized schemata can come to affect action in two ideal-typical ways, one automatic and efficient, and the other deliberate, explicit, and effortful. Thus, in one fell swoop, DiMaggio set the research agenda in the field for the next twenty years (and to this day). In particular, the isolation of schemas as a central concept linking the concerns of cognitive science and sociology, and of dual-process models of cultural use as being a skeleton key to a lot of the “culture in action” problems that had accreted in sociology throughout the post-Parsonian era, proved profoundly prescient leading to an efflorescence of empirical, measurement, and theoretical work on both schemas and dual-process cognition in cultural sociology(e.g., Boutyline & Soter, 2020; Cerulo, 2018; Frye, 2017; Goldberg, 2011; Hunzaker & Valentino, 2019; Leschziner, 2019; Leschziner & Green, 2013; Lizardo et al., 2016; Miles, 2015, 2018; Taylor et al., 2019; Vaisey, 2009; Wood et al., 2018).

In all, interest in the link between culture and cognition and the role and import of cognitive processes and mechanisms for core questions in sociology has only grown in the last two decades in sociology, with a critical mass of scholars now identifying themselves as doing active research on cognition and cognitive processes. As the cultural sociologist Matthew Norton (2020, p. 46) has recently noted, in sociology, “the encounter with cognitive science has ushered in something of a cognitive turn, or at least a robust cognitive option, for cultural sociological theory and analysis.” The resurgence of the cognitive in sociology means that the question of the relationship between culture and cognitive acquires renewed urgency.

References

Alexander, J. (1982). Theoretical Logic in Sociology: Positivism, Presupposition and Current Controversies (Vol. 1). University of California Press.

Bloch, M. (1991). Language, Anthropology and Cognitive Science. Man, 26(2), 183–198.

Boutyline, A., & Soter, L. (2020). Cultural Schemas: What They Are, How to Find Them, and What to Do Once You’ve Caught One. https://doi.org/10.31235/osf.io/ksf3v

Bruner, J. S. (1990). Acts of Meaning. Harvard University Press.

Cerulo, K. A. (1998). Deciphering Violence: The Cognitive Structure of Right and Wrong. Psychology Press.

Cerulo, K. A. (2018). Scents and Sensibility: Olfaction, Sense-Making, and Meaning Attribution. American Sociological Review, 83(2), 361–389.

Churchland, P. S., & Sejnowski, T. J. (1990). Neural Representation and Neural Computation. Philosophical Perspectives. A Supplement to Nous, 4, 343–382.

Cicourel, A. V. (1974). Cognitive sociology: Language and meaning in social interaction. Free Press.

Cole, M. (1996). Cultural psychology: A once and future discipline. Harvard University Press.

D’Andrade, R. G. (1995). The Development of Cognitive Anthropology. Cambridge University Press.

DiMaggio, P. (1997). Culture and Cognition. Annual Review of Sociology, 23, 263–287.

Frye, M. (2017). Cultural Meanings and the Aggregation of Actions: The Case of Sex and Schooling in Malawi. American Sociological Review, 82(5), 945–976.

Goldberg, A. (2011). Mapping Shared Understandings Using Relational Class Analysis: The Case of the Cultural Omnivore Reexamined. The American Journal of Sociology, 116(5), 1397–1436.

Goodenough, W. H. (2003). In Pursuit of Culture. Annual Review of Anthropology, 32(1), 1–12.

Holland, D. (1987). Cultural Models in Language and Thought. Cambridge University Press.

Hunzaker, M. B. F., & Valentino, L. (2019). Mapping Cultural Schemas: From Theory to Method. American Sociological Review, 84(5), 950–981.

Ignatow, G. (2012). Mauss’s lectures to psychologists: A case for holistic sociology. Journal of Classical Sociology. http://jcs.sagepub.com/content/12/1/3.short

Kuper, A. (2009). Culture: The Anthropologists’ Account. Harvard University Press.

Lakoff, G. (1987). Women, Fire and Dangerous Things: What Concepts Reveal about the Mind. Chicago University Press.

Leschziner, V. (2019). The Specter of Schemas: Uncovering the Meanings and Uses of Schemas in Sociology. Unpublished Manuscript.

Leschziner, V., & Green, A. I. (2013). Thinking about Food and Sex: Deliberate Cognition in the Routine Practices of a Field. Sociological Theory, 31(2), 116–144.

Lizardo, O., Mowry, R., Sepulvado, B., Stoltz, D. S., Taylor, M. A., Van Ness, J., & Wood, M. (2016). What are dual process models? Implications for cultural analysis in sociology. Sociological Theory, 34(4), 287–310.

McClelland, J. L., Rumelhart, D. E., Group, P. R., & Others. (1986). Parallel distributed processing. Explorations in the Microstructure of Cognition, 2, 216–271.

Miles, A. (2015). The (Re)genesis of Values: Examining the Importance of Values for Action. American Sociological Review, 80(4), 680–704.

Miles, A. (2018). An Assessment of Methods for Measuring Automatic Cognition. In W Brekhus And (Ed.), Oxford Handbook of Cognitive Sociology, e (p. forthcoming). Oxford University Press.

Neisser, U. (1967). Cognitive psychology. Appleton-Century-Crofts.

Norton, M. (2020). Cultural sociology meets the cognitive wild: advantages of the distributed cognition framework for analyzing the intersection of culture and cognition. American Journal of Cultural Sociology, 8(1), 45–62.

Smith, E. R., & DeCoster, J. (2000). Dual-Process Models in Social and Cognitive Psychology: Conceptual Integration and Links to Underlying Memory Systems. Personality and Social Psychology Review: An Official Journal of the Society for Personality and Social Psychology, Inc, 4(2), 108–131.

Strauss, C., & Quinn, N. (1997). A cognitive theory of cultural meaning (Vol. 9). Cambridge University Press.

Taylor, M. A., Stoltz, D. S., & McDonnell, T. E. (2019). Binding significance to form: Cultural objects, neural binding, and cultural change. Poetics , 73, 1–16.

Turner, S. P. (2007). Social Theory as a Cognitive Neuroscience. European Journal of Social Theory, 10(3), 357–374.

Vaisey, S. (2009). Motivation and Justification: A Dual-Process Model of Culture in Action. American Journal of Sociology, 114(6), 1675–1715.

Vaisey, S. (2019). From Contradiction to Coherence: Theory Building in the Sociology of Culture. https://doi.org/10.31235/osf.io/9mwfc

Vaisey, S., & Frye, M. (2017). The Old One-Two: Preserving Analytical Dualism in Psychological Sociology. https://doi.org/10.31235/osf.io/p2w5c

Wood, M. L., Stoltz, D. S., Van Ness, J., & Taylor, M. A. (2018). Schemas and Frames. Sociological Theory, 36 (3), 244–261.

Zerubavel, E. (1999). Social Mindscapes: An Invitation to Cognitive Sociology. Harvard University Press.

Internalized Cultural Kinds

Internalization used to be a central concept in cultural theory in sociology, anthropology, psychology, and related fields. It was the theoretical centerpiece of Talcott Parsons’s blend of anthropological culture theory, sociological functionalism, and Freudian psychoanalysis ensuring the “interpenetration” of the cultural, social, and personality systems (Alexander, 2014; Kuper, 2009; Lizardo, 2016). Parsons (e.g., 1958) went on to develop a rather complex neo-Freudian account of the internalization process (thinking that it was the same thing Freud called “introjection”) involving various psychoanalytic concepts in vogue in his intellectual environment at the time, such as identification, object-relations, cathexis, the incest taboo, Oedipus complex, and the like. Through a variegated interplay involving mothers, fathers, schools, and peers (among other “socialization agents”), these processes resulted in the “introjection” (internalization) of values institutionalized in the social system (and other cultural kinds such as conceptual schemes (Parsons, 1952)) into the personality system so that they became motivators and drivers of action in conformity with those values and schemes.

Concern with internalization as a central notion in cultural analysis waned in the 1970s and 1980s, as the status of psychoanalytic thinking and concepts declined in sociology and anthropology in particular and the social and human sciences more generally. Anti-mentalist perspectives restricting culture to observable performances, activities, and symbols took root (Geertz, 1973; Wuthnow, 1989), banishing “culture in persons” from consideration as bona fide cultural kinds (see Strauss & Quinn, 1997, p. 12ff for a synthetic telling of this story). In sociology, approaches to the culture-action linkage downplaying the functionalist proposal that action was driven by “deeply” internalized value commitments, although beginning as heterodox incursions (Swidler, 1986), ultimately became dominant, fitting in with the trend to focus on the external environment at the expense of culture in persons (Swidler, 2001; Vaisey, 2008).

Yet, the problem of internalization (or the status of culture in persons) never disappeared from cultural theory (Shore, 1996; Strauss & Quinn, 1997, p. , Chap. 2). After all, sociologists emphasizing the causal “power” of culture need a way to link cultural kinds to persons, and internalization is the only concept available to forge this linkage (Quinn et al., 2018). Accordingly, we see such cultural theorists as Jeffrey Alexander chiding sociologists for failing to emphasize “…the power of the symbolic to shape interactions from within, as normative precepts or narratives that carry internalized moral force” (Alexander, 2003, p. 16 italics added; see also Pp. 152-153 of the same book on the internalization of cultural codes). In a similar way, the sociologist Eviatar Zerubavel notes that

[t]he logic of classification is something we must learn. Socialization involves learning not only a society’s norms but also its distinctive classificatory schemas. Being socialized or acculturated entails knowing not only how to behave, but also how to perceive reality in a socially appropriate way. By the time she is three, a child has already internalized the conventional outlines of the category ‘birthday present’ enough to know that, if someone suggests that she bring lima beans as a present he must be kidding (1999, p. 77, italics added).

Thus, rather than being some sort of ancient holdover from functionalism, a model pretty close to Parsons’s Durkheimian Freudianism continues to be used by contemporary theorists, whenever those theorists wish to make a case for enculturation as a form of mental modification via experience which has lasting consequences for cognition, motivation, and behavior. As such, today, cultural analysts are in a position of needing some account of cultural learning and internalization, but with very few workable ones having come forward to do the job (but see Strauss & Quinn, 1997). This means that the question of internalization is very much alive in cultural theory today.

Criteria for Internalization

When can we say a cultural kind is internalized? Different theorists propose different criteria. The standards proposed depend both on the preferred cultural kind analysts think is subject to the internalization process, and the ontic claims they make about the properties of these kinds. Additionally, different conceptions of internalization are put forward depending on “where” in the actor’s cognitive economy the presumed cultural kind is thought to “reside” after the internalization process is completed. For instance, some theorists might say that internalization entails the uptake of cultural kinds into the explicit mind (or declarative memory), while other theorists might say that internalization also means that some cultural kinds become residents of the “implicit mind” or the (dynamic or cognitive) unconscious.

The one thing that possibly all proposals have in common is that internalization implies some kind of (more or less durable) modification of the person. This modification may (under the more ambitious proposals such as Parsons’s) entail the “transfer” of cultural-kinds previously existing “outside” the person (e.g., values institutionalized in the social system) into the cognitive or motivational economy of the person (values operating as commitments and part of the personality (Parsons, 1968)). This transfer necessarily changes the nature of the cultural kind in question, which means that theories of internalization make assumptions about locational ontic shifts in cultural kinds. In our terms, some theories of internalization conceive it as a process whereby culture initially located in the world, comes to be located in people.

In this last respect, theories of internalization can be thought of as causal stories about the origins of culture in persons (Quinn et al., 2018; Strauss, 2018; Strauss & Quinn, 1997). They answer the question: Where does personal culture come from? Also, all theories of internalization presuppose that there must be some conduit serving as transmission pathways from the world to people. Thus, whatever else it might be, internalization “refers to the process by which cultural representations become part of the individual” (D’Andrade 1995: 227). The nature of the proposed conduits varies, but they are usually (at least in sociology) other people although they could also be impersonal conduits such as books or other communication media (or even abstract impersonal things such as “language” or the “zeitgeist”). As we will see later, the “conduit metaphor” (Reddy, 1979) is a pervasive (but often misleading) part of internalization theories in the social sciences.

Internalization: The Straight Story

As stated in the foregoing, internalization seems to be a complex and multifaceted affair; but it need not be. Let us begin with the simplest case, which is the internalization of a paradigmatic cultural kind such as “belief” (Rydgren, 2011). Theorists who say that beliefs are the type of cultural kinds that can be internalized (e.g., Strauss, 2018), are making a relatively straightforward (at least by the standards of cultural theory) statement. They are saying something like the belief “immigrants are good for America” first existed in the world (e.g., was held by other people, or printed in a book or newspaper) and at some point was internalized by the focal person; after this, it became their belief.

The process can be decomposed as follows: First, the person (a) becomes exposed to the belief in some way (presumably in oral or written form), (b) examines it with regard to content, (c) decides that it is valid (they “agree” with it), and (d) adds it to the set of beliefs they hold as their “own” (Gawronski et al., 2008). Some theorists take this last step very literally and say something like “it was added to their belief box” (Schwitzgebel, 2013). The internalization of “third-order beliefs”, namely, beliefs about what others believe, or, the “general climate” of opinion, is similar to this except that it skips step (c) and substitutes step (d) with “added to the set of beliefs they know exist but are not necessarily their own” (perhaps a separate belief box).

We need not be concerned with whether this, very much “Descartian,” belief formation story is factually right, or whether belief boxes actually exist (because they almost certainly do not), but only that when we say “people internalize beliefs” we are not making a particularly complex or obscure ontic claim about this cultural kind. In fact, an alternative “Spinozan” belief formation story (Huebner, 2009; Mandelbaum, 2014), is even simpler than the Descartian one. According to this account, there is only one step to internalization in the case of belief: Exposure. Once exposed to a belief (in whatever form) people automatically believe it, and it is only disbelieving (de-internalization?) that requires a number of multiple, explicit, and laborious steps (obviously the Spinozan account explodes the first versus third-order belief distinction). Note that regardless of their (gigantic) differences, Descartian and Spinozan belief-formation stories agree in making the ontic property claim that beliefs are the sorts of cultural kinds that can be internalized (via some process).

The belief internalization example is also clear with regard to what we can refer to as the property-preservation assumption that many internalization accounts of cultural kinds share. This is, theories of internalization usually presume that, if (a) someone internalizes a cultural kind, then (b) that kind retains whatever properties it possessed previous to internalization after it is internalized by people. The properties of the kind become properties (or capacities) of people.

For instance, the paradigmatic property attributed to beliefs as a cultural kind is that beliefs represent (picture) the world in some form or another (Strand & Lizardo, 2015). In the example above, the object “immigrants” are pictured as “good for America.” The property-preservation assumption thus says that once internalized, the belief continues to have this property (and perform that representational function) for people. A person that internalizes a belief then comes to represent or picture the world in the way stated by the belief. Another way of putting it is that the person uses the internalized belief in order to represent the world in such and such a way.

Non-Internalization: An Equally Straight Story

Note also that a negative ontic claim with respect to internalization is also a relatively simple story. For instance, we can make the ontic property claim that artifactual cultural kinds cannot be internalized. Thus, the statement that people cannot internalize screwdrivers is fairly uncontroversial; screwdrivers have a (fixed) ontic location in the world and cannot really exist qua screwdrivers “internalized” in people.

This negative ontic claim may be simple, but it is important; for instance, a key assumption in cultural theory is that there are some special cultural kinds that do have the internalization property (e.g., beliefs, norms, values) and some that do not (screwdrivers, hammers, computers). This was particularly pivotal to compositional monists in classic anthropological theory who saw this contrast as opening up an unbridgeable gulf between what they called “ideal” and “material” culture.

Complicating the Straight Story

Let us complicate the straight story. The complication comes in the following form: Prior to internalization what is the ontic status of the belief “immigrants are good for America”? In the foregoing example, we noted that the person can come to be exposed to the belief either via other people or via some printed or other forms of media (which can be considered an “indirect” way of being exposed to the belief via other people). However, these are two distinct kinds of cultural kinds. When held by another person, the belief exists as a cultural-cognitive kind. When printed in a newspaper or book, the belief exists as a public cultural kind. At the end of the day (after internalization) the belief “ends up” existing as another cultural cognitive kind in the focal person.

Thus, the example seems to have fudged two ways in which we can be exposed to beliefs prior to internalization. We can interact with other people and acquire their beliefs when they communicate with us. In this case, it seems like there is “transfer” via a “conduit” such that one person’s token cultural-cognitive kind, namely, the belief “immigrants are good for America,” becomes a token “replica” in the person who internalizes it. In the second case, there also seems to be a transfer, but in this case, it is from the belief existing as an artifactual kind (printed in the physical newspaper or as a pattern of illumination across pixels on a computer screen) “into” the person, ending up as a similar token cultural cognitive kind (Carley, 1995). In this latter case, there is both “transfer” via a “conduit” and transubstantiation between ontic kinds (from public to cultural-cognitive). Both versions of internalization now seem a bit more obscure, involving ill-understood processes of transmission via conduits and even magical ontic changes of status.

The two variants of the example also controvert the property-preservation assumption, which holds in the person-to-person transmission case (e.g., beliefs held by people have representational properties) but not in the second artifact-to-person case, since it would be odd to say that a belief printed as words in a newspaper as representational status qua public object (although it may become a representation once internalized by the person). So in this last case, it seems that the ontic change in status post-internalization (from public to cultural-cognitive kind) also brings the emergence of new properties via unclear mechanisms.

Straightening the Story Again

But are the two examples really as different as portrayed? The answer is no. In fact, the presumption that person-to-person communication is a different type of process than newspaper-to-person communication rests on misleading inferences resulting from what Reddy (1979) refers to as the “conduit” metaphor of how language and communication work. This is the idea that internalization results from a (non-material?) cultural-cognitive kind such as a belief acquiring mysterious object status being placed on some kind of (equally mysterious) “channel” serving as a conduit and then “received” or “unpacked” by the person at the other end (and maybe “put inside” their belief box).

All of this is largely problematic. For one, it runs against naturalistic conceptualizations of such cultural-cognitive kinds as beliefs as being mainly realized by patterns of activation across neural populations. While these may exist as (dispositional) objects in people, they cannot be transformed into an “object” that can be packaged and “transferred” to other people via any naturalistic medium we know of. Not only that, but this account of the case also glosses over a crucial step, namely, that in the act of communication, the person who “transmits” the belief has to objectify it in some natural language (Berger & Luckmann, 1966), and that this process of objectification produces an artifact that is (ontologically) part of public culture: A spoken sentence subsisting in a material medium (Clark, 2006).

This means that the two cases were only superficially different. In both cases, the internalization of belief occurs when people interact with artifacts produced by other people; in the one case, a newspaper and in the other case, a spoken sentence. Cultural-cognitive kinds, such as beliefs, are not magically transferred from one person to another (the anthropologist Claudia Strauss (1992), who also draws on a conduit-type metaphor once referred to as the “fax model” of internalization). Instead, new tokens of the kind emerge de novo from the interaction between people and artifacts in the world. While the metaphor of “epidemiology” (involving transfers of “representations” from people to people) is catchy not all of the entailments from the biological source domain should be transferred; As the anthropologist Dan Sperber (1996) (one of the main proponents of the epidemiological metaphor for cultural kinds) notes, a more accurate account points to a cognitive reconstruction process, where nothing really “jumps” from artifact to person.

Accordingly, people reinvent new token cultural-cognitive kinds of belief when they interact with artifacts in the world, whether these are spoken, written, or conveyed via other semiotic processes (which may introduce opportunities for errors, modifications, and “misunderstandings” during the objectification and reconstruction process). The notion of “internalization” is misleading, insofar as it invites the inference of the property-preserving (and identity-preserving) transfer of some kind of non-material entity from the world to people or from one person to another.

Internalization Without Transmission: The Case of Skill

This account of internalization is sufficiently powerful to capture the internalization of cultural-kinds that do not seem as “paradigmatic” as beliefs. Take the case of skill acquisition (Downey, 2014; Wacquant, 2004). It is clear that the acquisition of skill (dancing, boxing, playing the piano) counts as internalization by all of the criteria outlined earlier. First, skills are a bona fide cultural-cognitive kind, second, their internalization entails the durable modification of the person, and third, we even use the same metaphorical “conduit” metaphor when we talk about the “transfer” of skill from teachers to apprentices. It seems that, when somebody learns a skill from another person, there is something (“the skill”) that goes from one person to the next.

However, in the case of skill (in contrast to the case of communication), the conceptual metaphor of transfer and conduit is a more transparent one qua metaphor (because less conventionalized). In other words, we know that there is no magical transmission of an object called “a skill” from teacher to apprentice; insofar as skill acquisition entails the modification of the body and the brain (e.g., via the strengthening of structural and functional connections between neural networks via repetition, the modification of muscles via training, and the acquisition of increasing dexterity and fluidity of action via proceduralization) then we know that what is happening is that the apprentice independently reconstructs the bodily abilities of the teacher with no magical “skillful” substance traveling between them. We do not even have to presume that what ends up in the apprentice is strictly the same (token) “thing” as what exists in the teacher (although it is still the same kind of cultural thing), as long as the over skillful performances are functionally similar (Turner 1994).

Note that the model of independent reconstruction happens to be the same one that we ended up with after critically scrutinizing the folk (conduit model) account of linguistic communication. In this respect, there are only superficial differences between the cases of belief formation and skill acquisition as variants of cultural internalization. Both of these cultural cognitive kinds are internalized by people when they interact with artifacts in the world (in the limiting case of a skill that is purely body-based such as dance, the main “artifact” people interact with is their body and effectors). This interaction leads to the neurophysiological and physical modification of the agent (core) realized as strengthening patterns of structural and functional connectivity in neural populations, leaving behind internalized cultural-kinds (beliefs and skills) in the person.

In both cases, public culture embodied in artifacts is crucial for the internalization process, since without people interacting with these cultural kinds, no reconstruction of cultural cognitive kinds located in people would be in the offing. If we take recent developments in linguistics and cognitive science seeing language as a multimodal artifact (a complex public cultural kind) for the coordination of cognition (Clark, 2006) as a touchstone, then this “dialectical” account of internalization, in which cultural-cognitive kinds get into people (via independent reconstruction based on worldly interaction) by piggy-backing on public artifactual kinds (one with a rather respected lineage in sociology [see e.g., Berger and Luckmann 1966]), can serve as a more general model for the internalization of all cultural-cognitive kinds.

References

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Zerubavel, E. (1999). Social Mindscapes: An Invitation to Cognitive Sociology. Harvard University Press.

Varieties of Implicitness in Cultural-Cognitive Kinds

In a previous post, I addressed some issues in applying the property of “implicitness” to cultural kinds. There I made two points; first, unlike other ontological properties considered (e.g., concerning location or constitution), implicitness is a relational property. That is, when we say a cultural kind is implicit, we presume that there is a subject or a knower (as the second element in the relation) for whom this particular kind is implicit. Second, I pointed out that because of this, when we say a cultural-cognitive kind (mentally represented, learned, and internalized by people) is implicit, we don’t mean the same thing as when we say a non-cognitive (public, external, artifactual) kind is implicit. In particular, while implicitness is a core property of cultural-cognitive kinds (essential to making them the sort of cultural kinds they are), they are only incidental for public cultural kinds; that is to say the former cannot lose the property and remain the kinds they are, but the latter can.

One presumption of the previous discussion is that when we say that a cultural-cognitive kind is implicit, we are talking about some kind of unitary property. This is most certainly not the case (see Brownstein 2018: 15-19). In this post, I disaggregate the notion of “implicitness” for cultural-cognitive kinds, differentiating at least two broad types of claims we make when we say a given cultural-cognitive kind is implicit.

A-Implicitness

First, there is a line of work in which implicitness refers to the status of a cultural-cognitive kind as well-learned. As Payne and Gawronski (2010) note, researchers relying on this version of implicitness come out a tradition in cognitive psychology focusing on attention and skill acquisition (Shiffrin, R. M., & Schneider 1977, 1984; Schneider & Shiffrin 1977). The fundamental insight from this work is that any mental or cognitive skill can come, with repetition and practice, to be fully “automatized.” Initially, when learning a new skill or using a cultural-cognitive tool for the first time, it is likely that we rely on controlled processing. This type of processing is demanding of cognitive resources (e.g., attention), slow, and highly dependent on capacity-limited short-term memory. With practice, however, a cultural-cognitive kind may come to be used automatically; we can now use it while also having at our disposal the full panoply of attention and cognitive capacity related resources, such as short term memory.

Think of the experienced knitter who can weave a whole scarf while reading their favorite novel; contrast this to the beginner knitter who must devote all of their attention and cognitive resources into making a single stitch. In the experienced knitter case, knitting as a cultural-cognitive skill has become fully automatized (well-learned) and can be deployed without hogging central cognitive resources. This is certainly not the case in the beginner’s case. Standard cases discussed in the phenomenology of skill acquisition and in the anthropology of skill (e.g., H. Dreyfus 2004; Palsson 1994), fall in this version of “implicitness.” Chess or tennis playing becomes “implicit” for the skilled master or player in the Shiffrin-Schneider sense of going from an initially controlled to an automatic process (S. Dreyfus 2004).

As Payne and Gawronski (2010) note, this version of implicitness (hereafter a-implicitness) focuses the learning and cultural internalization process, isolating the relational property of acquired facility, or expertise (captured in the concept of automaticity) a given agent has gained with regard to the cultural-cognitive kind in question.

When transferred to such cultural-cognitive kinds as beliefs or attitudes, the a-implicitness criterion disaggregates into two sub-criteria. We may say of an attitude that is a-implicit if it (a) automatically activated or (b) once activated, applied or put to use in an efficient and non-resource demanding manner.

Thus, a stereotype for a category (filling in open slots in the schema with non-negotiable default) is a-implicit when its activation happens without much intervention (or control) on the part of the agent after exposure to a given environmental cue or prompt. A given stereotype may also be a-implicit in that, once activated, individuals cannot help but to use for purposes of categorization, inference, behavior, and so on. One thing that is not implied when ascribing a-implicitness is that agents are not aware of their using a cultural-cognitive kind in question. For instance, people may be very well aware that their using a default stereotype for a category (e.g., I feel this neighborhood is dangerous) even if this stereotype was automatically activated.

U-Implicitness

Another line work on implicitness comes out of cognitive psychological research on (long term) “implicit” memory. From this perspective, a given cultural-cognitive kind is implicit if people are unaware that it affects their current feelings, performances, and actions (Greenwald & Banaji 1995). In this type of implicitness (hereafter u-implicitness), a key criterion is introspective inaccessibility of a given cultural-cognitive entity.

This was clearly noted by Greenwald and Banaji (1995: 8) in their classic paper heralding the implicit measurement revolution, who defined implicit attitudes as “introspectively unidentified (or inaccurately identified) traces of past experience that mediate favorable or unfavorable feeling, thought, or action toward social objects.” While there is a link to the notion of a-implicitness in the mention of “traces of past experience” (which imply a previous history of internalization or enculturation) the key criterion for something being u-implicit is that people are not aware that a cultural-cognitive element is influencing their current cognitive, affective, and/or behavioral responses to a given object at the moment.

In the case of u-implicit cultural-cognitive entities, what exactly is it that people are not aware of? As Gawronski et al. (2006) note, there are at least three separate claims here. First, there is the idea that people are not aware of the sources of the cultural-cognitive kinds they have internalized. That is, something is u-implicit because the conditions under which they internalized it are not part of (autobiographical or episodic) memory, so people cannot tell you where their beliefs, attitudes, or other internalized cultural-cognitive entities “come from.”

Second, something can be u-implicit if people are not aware of the fact that a given cultural-cognitive kind (such as an implicit attitude) is “mediating” (or influencing) their current thoughts, feelings and actions. That is, a cultural-cognitive entity is “u-implicit” in the sense that people are not aware of its content. For instance, a person may implicitly associate obesity with a lack of competence, and this cultural-cognitive association may be automatically implicated in driving their judgments and actions toward fat people. However, when asked about it, people may be unable to report that such an attitude was driving their judgment. Instead people will provide report on the explicit attitudes that they do have content-awareness of, and this content will sometimes differ from the one that could be ascribed from the reactions and behaviors associated with the u-implicit cultural kind.

Finally, people may be content-aware that they have internalized a given cultural-cognitive entity (e.g., a schema or attitude) but not be aware (and in fact deny) that it controls or affects subsequent thoughts, feelings and actions; that is people may lack effectsawareness vis a vis a given internalized cultural-cognitive element.

Figure 1. Varieties of Implicitness.

A branching diagram depicting the different types of implicitness discussed so far is shown in Figure 1 above. First, the notion of implicitness splits into two distinct properties, one applicable to public (non-mental) cultural kinds and the other applicable to cultural-cognitive kinds. Then this latter one splits into what I have referred to as a-implicitness and u-implicitness. A-implicitness, in turn, may refer to automaticity of activation or automaticity of application (or both) and u-implicitness may refer to unawareness of source (learning history), unawareness of the content of the cultural-cognitive kind itself when it is operating (e.g., an “unconscious attitude, belief, schema, etc.), or unawareness that the activation of this cultural-cognitive kind influences action.

Note that “unawareness” may also bleed into elements of a-implicitness (as noted by the dashed lines in the figure). For instance, a cultural-cognitive kind can become so automatic (in the well-learned sense) that people become unaware of its automatic activation or its application. The most robust way a cultural-cognitive entity can be implicit thus would combine elements of both a- and u-implicitness.

Implications

So, what sort of claim do we make of a cultural-cognitive kind when we say it is implicit? As we have seen, there is no unitary answer to this. On the one hand, we may mean that people have come to internalize the cultural kind (via multiple exposure, repetition, and practice) to the extent that they have acquired a relation of expertise and facility toward it. This is undoubtedly and least ambiguously the case for cultural-cognitive kinds recognize as (either bodily or mental) skillful habits. Thus, chess masters have an “implicit” ability to recognize chessboard patterns and produce a winning move, and expert piano players have an implicit ability to anticipate the finger movement that allows them to play the next note in the composition.

Note that while the typical examples of a-implicitness usually bring up expert performers, we are all “experts” at deploying and using mundane cultural-cognitive kinds acquired as part of our enculturation history, including categories (and stereotypes) used in everyday life, as well as ordinary skills such as walking, driving, or using a multiplication table. Once ensconced by practice, all of these cultural-cognitive elements have the potential to become “implicit” via proceduralization. In fact, it is the nature of habitual action to be a-implicit in the sense discussed both in terms of automatic activation by contextual environmental cues and of efficient (non-resource demanding) deployment once activated (unless it is overriden via deliberate, effortful pathways).

U-implicitness, on the other hand, is a stronger (and thus more controversial) claim. To say a cultural-cognitive kind is u-implicit is to say that it operates and affects our thoughts, feelings, and activities outside of awareness. Since the discovery of the unconscious in the 19th century and the popularization of the notion by Pierre Janet, Sigmund Freud, and followers in the 20th (Ellenberger 1970), the idea of something being both “mental” and “unconscious” has been controversial (Krickel 2018). The reason is that our (folk psychological) sense of something being mental implies that we are related to it in some way. For instance, we have beliefs, or possess a desire. It is unclear what sort of relation we have to something if we are not even aware of standing in any type of relation to it. But not all types of u-implicitness cut that deep. Among the varieties of u-implicitness, lack of content awareness is much more controversial than lack of source awareness, and when coupled with a lack of effects awareness, becomes even more controversial, especially when it come to issues of ascription and responsibility accounting.

For instance, we could all accept having forgotten (or never even committed to memory) the conditions (source) under which we learned or internalized a bunch of attitudes, preferences, and beliefs we hold for as long as we have awareness of the content of those attitudes, preferences and beliefs. What really throws people for a loop is the possibility they could have a ton of attitudes, preferences, and beliefs whose content they are not aware of and drive a lot of their behavior, thoughts, and feelings.

This is also a critical epistemic and analytic problem in socio-cultural theory featuring strong conceptions of the unconscious. In particular, the prospects of cultural-cognitive entities doing things “behind the back” of the social actor rears its ugly head. For instance, Talcott Parsons (1952) (infamously) suggested that “values” could be the sort of cultural-cognitive entity that was u-implicit (internalized in the Freudian sense), and which people had neither source nor content awareness of, putting him in the odd company of Marxist theorists which made similar claims concerning the internalization of ideology, such as Louis Althusser (DiTomaso 1982). Both proposals are seen as impugning the actor’s “agency” and committing the sin of “sociological reductionism.”

A more likely possibility is that a lot of internalized cultural-cognitive entities are not implicit in the full sense of combining both a and u-implicitness. Instead, most things are in-between. For instance, the “moral intuitions” emphasized by Jonathan Haidt (2001), can be a-implicit (automatically activated and automatically used to generate a moral judgments) without being (wholly) u-implicit. In particular, we may lack source awareness of our moral intuitions, but have both content (there’s a phenomenological or introspective “feeling” that we are experiencing with minimal content) and effects awareness (we know that this feeling is why we don’t want to put on Hitler’s t-shirt or eat the poop-shaped brownie). The same has been said for the operation of implicit attitudes and biases (Gawronski et al. 2006); they could be automatically activated and even used, and people could be very aware that they are in fact using them to generate (stereotypical) judgments, but, despite this content awareness, people may be in denial about the attitude driving their behavior (lack effects-awareness).

Habitus and Implicitness

In sociology and anthropology, various “implicit” cultural-cognitive elements are conceptualized using the lens of practice and habit theories, with Bourdieu’s theory of habitus providing the most influential linkage between cultural analysis in sociology and anthropology and research on implicit cognition in moral, social, and cognitive psychology (Vaisey 2009). The foregoing discussion highlights, however, that conceptions of implicitness in sociology and anthropology are too coarse for this linkage to be clean and that a more targeted and disaggregated strategy may be in order.

In the theory of habitus, for instance, Bourdieu emphasizes issues of learning, habituation, and expertise, which leads to the acquisition and internalization of a-implicit cultural-cognitive kinds; in fact the habitus can be thought of as a (self-organized, self-maintaining) system of such a-implicit kinds. This is especially the case when speaking of how actors acquire a “feel for the game,” or the set of skills, dispositions, and abilities allowing them to skillfully navigate social fields. In this case, it is not too controversial to emphasize the a-implicit status of a lot of habitual action and the a-implicit status of habitus as a whole.

However, when discussing how the theory of habitus helps explain phenomena usually covered under older Marxian theories of “ideology” and “consent” for institutionalized features of the social order, Bourdieu tends to emphasize features of implicitness coming closer to the u-implicit pole; that is, the fact that most of the time people do not have conscious access to the sources, content, and even effects of the u-implicit cultural-cognitive processes ensuring their unquestioning acquiescence to the social order (Burawoy 2012). This switch is not clean, and it is unlikely that the theory of implicitness that hovers around the “expertise” side of the issue (linking habitus to skillful action within fields) stands on the same conceptual ground as the one emphasizing unawareness and unconscious “consent” (Bouzanis and Kemp 2020).

While these issues are too complex to deal with here, the conceptual cautionary tale is that it is better to be explicit and granular about implicitness, especially when ascribing this property to a cultural-cognitive element as part of the explanation of how that element links to action.

References

Bouzanis, C., & Kemp, S. (2020). The two stories of the habitus/structure relation and the riddle of reflexivity: A meta‐theoretical reappraisal. Journal for the Theory of Social Behaviour, 50(1), 64–83.

Brownstein, M. (2018). The Implicit Mind: Cognitive Architecture, the Self, and Ethics. Oxford University Press.

Burawoy, M. (2012). The roots of domination: beyond Bourdieu and Gramsci. Sociology46(2), 187-206.

DiTomaso, N. (1982). “ Sociological Reductionism” From Parsons to Althusser: Linking Action and Structure in Social Theory. American Sociological Review, 14–28.

Dreyfus, H. L. (2005). Overcoming the Myth of the Mental: How Philosophers Can Profit from the Phenomenology of Everyday Expertise. Proceedings and Addresses of the American Philosophical Association79(2), 47–65.

Dreyfus, S. E. (2004). The Five-Stage Model of Adult Skill Acquisition. Bulletin of Science, Technology & Society24(3), 177–181.

Ellenberger, H. F. (1970). The discovery of the unconscious. London: Allen Lane.

Gawronski, B., Hofmann, W., & Wilbur, C. J. (2006). Are “implicit” attitudes unconscious? Consciousness and Cognition15(3), 485–499.

Haidt, J. (2001). The emotional dog and its rational tail: a social intuitionist approach to moral judgment. Psychological review108(4), 814.

Krickel, B. (2018). Are the states underlying implicit biases unconscious? – A Neo-Freudian answer. Philosophical Psychology, 31(7), 1007–1026.

Pálsson, G. (1994). Enskilment at Sea. Man29(4), 901–927.

Parsons, T. (1952). The superego and the theory of social systems. Psychiatry15(1), 15–25.

Schneider, W., & Shiffrin, R. M. (1977). Controlled and automatic human information processing: I. Detection, search, and attention. Psychological Review84(1), 1.

Shiffrin, R. M., & Schneider, W. (1977). Controlled and automatic human information processing: II. Perceptual learning, automatic attending and a general theory. Psychological Review84(2), 127.

Shiffrin, R. M., & Schneider, W. (1984). Automatic and controlled processing revisited. Psychological Review91(2), 269–276.

Vaisey, S. (2009). Motivation and Justification: A Dual-Process Model of Culture in Action. American Journal of Sociology, 114(6), 1675–1715.

Compositional pluralism, causal history, and the concept of culture

In previous posts (see here and here) I made the case for the importance of specifying underlying philosophical claims when conceptualizing culture and cultural phenomena. First, I distinguished between what I called epistemic and ontic claims about culture (following the philosopher Mark Rowland’s 2010 similar argument with regard to the domain of the “cognitive”). Epistemic claims are about the best way to go about learning about a given domain, while ontic claims are about the “stuff” that is seen as constitutive of the entities or processes that populate it. In the case of culture, epistemic claims are about the best way to go about studying cultural phenomena, while ontic claims are about the nature of culture, or, what makes cultural kinds distinctive from non-cultural kinds.

Also, I argued that if we inspect the early history of anthropological theory, we can distinguish two broad types of ontic claims about culture. First, there are what I referred to as locational claims. These are claims made by cultural theorists as to where in the world cultural kinds are to be found. For instance, a cultural theorist might say that cultural kinds (e.g., ideas, schemas, beliefs, values) are to be found “in” people (these might be followed by either implicit or explicit theories as to how those things got in there; namely, internalization theories). Alternatively (and not exclusive in relation to the first claim) a theorist might say that cultural kinds are to be found in the world (as institutions, codes, artifacts, and the like). Second, there are what I called compositional claims, which is about the actual stuff of cultural kinds. Thus, a theorist might say, following Kroeber (1917) or Parsons (1951) that culture is primarily ideational or symbolic. This means that it is made out of “ideal” stuff, and the nature of this stuff makes it different from “material” stuff. These theorists might even go so far as to say that given that the nature of culture is “ideal” the notion of “material culture” is a category mistake; the ontic claim here is that cultural kinds are disjunctive from material kinds.

For instance, the anthropologist Leslie White (1959: 238) noted the penchant for “idealist” culture theorists in early anthropology to reach this negative conclusion vis a vis the notion of material culture in a classic paper on the culture concept:

Those who define culture in terms of ideas, or as an abstraction, or as behavior, find themselves obliged logically to declare that material objects are not, and cannot be, culture. “Strictly speaking,” says Hoebel (1956: 176), “material culture is really not culture at all.” Taylor (1948: 102, 98) goes farther: “…the concept of ’material culture’ is fallacious” because “culture is a mental phenomenon.” Beals and Hoijer (1953: 210): ‘…culture is an abstraction from behavior and not to be confused with acts of behavior or with material artifacts, such as tools…”

Along the same lines, Bidney (1968: 130-131) observes,

The idealists…maintain that the cultural heritage consists primarily of ideas or communicated intelligence and symbolic expression since they hold that only ideas or symbols may be communicated and transmitted. For the cultural idealists, therefore, so-called material culture is a contradiction in terms, since for them the real cultural entities, or units, are the conceptual ideas, or norms, not the particular artifacts which exmply or embody them.

Finally, I also discussed two other types of ontic claims that had been proposed to distinguish between cultural and non-cultural kinds. The first one, referred to as property claims, have to do with a special property of cultural things that distinguish them from non-cultural things. The most common version of this property claim, particularly suggestive for social scientists in general and sociologists in particular, is that the property sharedness can be used to distinguish culture from not-culture. In this respect, culture is that which is shared, distributed, or diffused across multiple people, while not-culture is that which is unique to the individual, regardless of composition (for a recent defense of this claim, see Morin 2016).

The second type of ontic claim that has been used to distinguish culture from not-culture is what I referred to as causal history claims. According to this view, what is unique about cultural kinds is that they have a specific “origin story” that is distinct from non-cultural kinds (such as biological kinds). The most common version of this origin story is that they are the product of human ingenuity, invention, or a learning process whether individual or collective. I also argued that these different ontic claims do not necessarily lead to compatible intuitions as to what counts as culture. Since something can meet the criteria for being culture according to the causal history argument but fail to be culture according to the sharedness property argument.

While the previous posts were mostly descriptive and agnostic with regard to this set of distinctions, in this post I take a stance as to what I see as the most productive mixture of ontic claims for a useful culture concept. In terms of the distinctions proposed, I will argue that if we were to arrange ontic claims in terms of the “strength” (and pragmatic usefulness) for determining the boundaries of cultural kinds, causal history claims would come out on top, followed by locational claims. Compositional claims would follow. Surprisingly, the property claim most cherished by sociologists (sharedness) turns out, in my argument, to be the least important.

Why Sharedness is a Weak Demarcation Criterion

First, I begin with negative arguments against making “sharedness” the sine qua non for distinguishing cultural from non-cultural kinds.

One problem with the sharedness criterion is that it is too broad of a distinction and thus ends up confusing important issues that end up being taken up by the other ontic claims in a more effective way. Take, for instance, the categorical distinction between “culture” and ” the individual” that emerges from the sharedness criterion. This distinction actually conflates a property claim with a location claim. So something can be “in” people but not be unique to any one individual. Critics of the notion of personal culture (a locational claim) sometimes dismiss it because they confuse it for a property claim (e.g., how can something be culture if it’s inside the person?).

This ends up begging the question for defining culture exclusively in terms of “public” behavior and performances. This was more or less the route taken by Clifford Geertz (with a helping of Rylean anti-Cartesian arguments) in the famous essays from the 1950s and 1960s published as Interpretation of Cultures in 1973. The problem here is that the analyst then immediately conflates a locational ontic claim (culture is that which is public) with an epistemic claim of dubious validity, namely, that culture has to be public because we can only study that which we have access to and we only have access to public stuff and not to “inside the head stuff” (see Smith 2016 for a deft criticism of this view).

Second, the criterion for sharing is arbitrary. This is clear if we follow White (1959) and ask the naive question: How many people need to share something in order for that something to cross the invisible boundary and go from “not culture” to “culture”?

…[I]f expression by one person is not enough to qualify an act as a cultural element, how many persons will be required? Linton (1936:274) says that “as soon as this new thing has been transmitted to and is shared by even one other individual in the society, it must be reckoned as a part of culture.” Osgood (1951:208) requires “two or more.” Durkheim (1938:lvi) needs “several individuals, at the very least.” Wissler (1929:358) says that an item does not rise to the level of a culture trait until a standardized procedure is established in the group. And Malinowski (1941:73) states that a “cultural fact starts when an individual interest becomes transformed into public, common, and transferable systems of organized endeavor.”

Singularity/plurality is a weak ontic demarcation criterion because it is implausible to suggest that the nature of an entity is radically transformed by gaining the (relational) property of being a duplicate or being shared across multiple people. And artifact remains an artifact whether it is unique or doubled and so does an idea, belief, representation, skill, and so on.

As the anthropologist Gerald Weiss (1973) once sardonically remarked:

Since there is no difference in kind between, for example, an idea held by one man [sic] and the same idea held by two or more, we are justified in stipulating that any human nongenetic phenomenon, shared or not, is a cultural phenomenon. The “group fallacy” that [for] culture to be culture [it] must be shared has only one thing to say for itself: it is widely shared (1401).

Beyond purely conceptual issues, the sharedness criterion faces insurmountable empirical difficulties. Take for instance, the only empirical program for the study and measurement of culture that came out of the mid-twentieth century functionalist theory of culture emphasizing sharedness, namely, the cross-national (survey-based) study of “values,” as pursued in the work of Milton Rokeah (1973), Geert Hofstede (2001) and Shalom Schwartz (2012). The basic idea here is that you could differentiate “cultures” (by which the authors mean “groups” of people, usually operationalized as nations or countries) by looking at shared values.

For a long time, this empirical program slogged on assuming “groups” shared cultures (because you could compute mean differences across countries, but actually never checking to see if the variance between countries was smaller or larger than the variance within. When analysts checked (e.g., Fischer and Schwartz 2011), they found (not surprisingly) that countries predicted a meager shared of the variance of values across individuals (using aggregated cross-national surveys) and there was much more consensus across a variety of values across countries than there was dissensus (except for values signaling “conformity”).

This led the authors to conclude:

Our results pose challenges for cross-cultural researchers who view culture as a meaning system shared by most members of a group. How can they justify comparing cultures on values that exhibit little within-society consensus or between-society difference? Our findings suggest that the “shared meaning” conception of culture applies at most to the internalized functional value system that regulates individuals’ conformity to social norms and expectations. Internalized values that regulate other domains of life and about which there is little within-society consensus do not fit this conception of culture. Other views of the value component of culture may therefore merit more attention (1140).

In a follow-up piece Schwartz (2014) reiterates the point that this empirical finding strikes a death-knell for approaches that build in the “sharedness” criterion into their conceptual definition of culture. Schwartz also (correctly) points out that this calls into question the use of “group” (usually country) averages to characterize this alleged sharedness, given the fact that it is actually non-existent. Yet, rather unexpectedly, Schwartz goes on to conclude that while we can reject the notion of sharedness, “there is no need to abandon the empirical side of this approach” and it is still OK to compute group means to characterize “cultures.” Schwartz does this by proposing an equally bizarre and speculative concept of culture.

According to Schwartz (2014), “societal” culture is (1) “a latent, hypothetical construct,” that “cannot be observed directly but can be inferred from its manifestations,” (2) “external to the individual. It is not a psychological variable. The normative value system that is the core of societal culture influences the minds of individuals but it is not located in their minds,” (3) “expressed in the functioning of societal institutions, in their organization, practices, and policies” (6). In other words, it seems that the only way to “save” the sharedness criterion from empirical discomfirmation is to make a radical move in cultural ontology.

In essence, Schwartz recommends adopting a non-empirical, purely externalist (non-cognitive) conception of culture, that at the same time is seen as having powers of (efficient?) causation on individuals, just to keep the methodological procedure that is licensed by the sharedness criterion. This is a conceptually retrogressive move, as these types of non-substantial but also causally powerful “culture concepts” in anthropology were precisely the core targets of more analytically perspicacious writers such as Bidney and White. I will not repeat all that is wrong with this approach (for one, it is ontologically incoherent for a non-empirical thing to exert causal power on empirical things), other than saying that if this is the theoretical price to pay to keep the criterion of sharedness as definitional of cultural kinds, it is better to reject it and move on to more plausible alternatives.

Why Causal History is a Better Demarcation Criterion

Causal history is a better demarcation criterion to distinguish cultural from non-cultural kinds. This is for at least three reasons.

First, the causal history of a thing has a stronger link to the nature of the thing than does the (ancillary) fact that it is a singularity or it is part of a plurality. That something belongs to the (biological) kind polar bear is much more informatively given by its causal history than by the fact that it is the last individual representative of its kind (e.g., due to extinction by climate change). The same for cultural kinds. That something emerges via a human creative process (for human culture) and that that something is then transmitted and learned by others is much more informative about the nature of the thing and much more useful in distinguishing it from other kinds of things than knowing whether it is held by one, two, three or fifty people.

Post-Chomskyan debates as to the status of language are useful here. When Chomsky defined “I-language” as an encapsulated, biological module in the brain that was inborn and simply matured during development without much input from the environment, he was ipso facto using a causal history criterion that removed human language from being a cultural kind. Instead, for Chomsky, language is a biological kind (Chomsky 2009). This means that Chomskyan I-language in spite of being “shared” by the human species does not count as culture by this definition. The Revival of domain-general conceptions of the origins of language and syntax that use refurbished conceptions of the learning process (e.g. Tomasello 2009), in effect, are attempts to reclaim language as a cultural kind. Note that what matters here is causal history (for Chomsky language emerging out of a biological module from a maturational process; for Tomasello emerging as a multifaceted capacity from a domain-general social learning process) not sharedness. That language ends up being “shared” in both of these (incompatible) stories, tells us that this criterion is more of an after-effect than definitional.

Second, the causal history criterion sidesteps the problematic individual/culture distinction in favor of (more tractable) binaries, such as culture/biology; see Weiss 1973: 1382ff). The problem with the individual/culture distinction is that it brings back all kinds of irresolvable dilemmas from the social theory tradition revolving around the Durkheimian individual/society partition and resultant “agency/structure” problem (in post-Giddensian parlance). These are less than helpful debates that don’t need to be recapitulated in cultural theory (Martin 2015, chap 2). Counterposing the individual to culture leads to problems related to the alleged effects of “culture” as a (possibly spurious) external ontological “thing” on individuals. This gets worse when the “sharedness” property gets linked to the “system” property so that now culture as an organized external system is counterposed to individuals, who are now faced with the task of using, internalizing, or even being completely transformed by this external system thing. The causal history criterion, by putting the genesis of cultural things in individual and collective creative activity at the forefront, avoids this issue.

Finally, the causal history criterion is compositionally pluralist. By compositional pluralism, I mean that it admits that culture can be made up of things that seem to be of different kinds. That is, a skill, a practice, an idea, a schema, a symbol, and a material artifact count as culture because they share comparable causal histories: All of these are the product of human invention, ingenuity, and tinkering, and all can be differentiated from those human capacities that have a biological or genetic history (Weiss 1973). In addition, the use of all of these can be learned and transmitted by people (in some cases, but not all, leading to the incidental property of being shared). The causal history criterion thus avoids the silly position that some compositional monists are forced to take, like for instance, denying the obvious fact that material (artifactual) culture is a kind of culture while also accommodating the “motley” nature of cultural kinds.

References

Bidney, D. (1968). Theoretical anthropology. Transaction Publishers.

Chomsky, N. (2009). Cartesian linguistics. Cambridge University Press.

Fischer, Ronald, and Shalom Schwartz. 2011. “Whence Differences in Value Priorities?: Individual, Cultural, or Artifactual Sources.” Journal of Cross-Cultural Psychology 42 (7): 1127–44.

Hofstede, Geert. 2001. Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations. SAGE Publications.

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Three Types of Ontic Distinctions About Culture

Following up on a previous discussion, in this post, I argue that it is useful to differentiate between three types of ontic claims about culture that have typically been made in the history of cultural theory. Typically, these ontic claims are made with the goal of isolating the “nature” of culture, or coming up with a criterion for the “mark of the cultural.” Typically the analyst is not only interested in coming up with a way to define what culture is, but also is attempting to establish what “culture is not” (Reed 2017). This then leads to typical binaries juxtaposing the positive ontic claim against the negative one (e.g., culture versus individual, culture versus economy, culture versus biology, etc.).

The three types of ontic claims culture I would like to focus on here are: 1) ontic claims about the “stuff” of culture (what I referred to before as compositional claims), ontic claims about the properties that make something cultural, and ontic claims about the causal history of cultural things. The first type of ontic claim tells us what type of thing culture is, the second type of ontic claim is concerned with the typical properties of things we call cultural, and the third set of ontic claims is concerned with the type of generative or historical processes (e.g., typical causal histories) that yield the things we call culture. I will not discuss locational ontic claims because these are less relevant for establishing the nature of cultural kinds or demarcating culture from not culture (instead, they are useful for distinguish subtypes within the overarching category of culture). Different ontic claims about culture pertain to these different ontic categories, although as we will see some locational claims emerge from ontic claims via the binaries they give rise to.

Surprisingly, we will see that depending on which type of ontic claim we focus on, an entity can be “culture” according to one criterion (causal history criterion) and not “culture” according to another (property). In addition, as Reed (2017) has argued, a number of ontic claims about culture are negative ontic claims. That is, their analytic force depends on telling us the kinds of things that culture is not while being somewhat coy as to what culture actually is. In this respect, it is also useful to keep these last type of claim (e.g., “culture is not individual”) distinct from the positive ones, as it is easier to make a negative ontic claim than to defend a positive one against alternatives. This is because a negative ontic claim (e.g., “culture is not biology”) is compatible with a number of potentially mutually exclusive positive claims.

The Types of Things that are Culture

In terms of ontic claims about the “stuff” of culture, the big division in traditional cultural theory concerned itself with differentiating between culture as ideas versus culture as empirical; Bidney (1968, 24) refers to the latter as a “realist” conception of culture (with the former being an “idealistic” conception). However, the “realist” term is misleading, especially given the wide variety of connotations that the term “realism” has acquired in recent philosophy of social science and social theory (Archer 1996; Elder-Vass 2012). It is possible, for instance to be a realist about ideas (a Platonic idealism or Popperian propositional realism), like Margaret Archer, and therefore to think of culture as both “real” and ideal. So the analyst’s stance as to whether culture is “real,” needs to be decoupled from the more basic ontic claim, which is about what the stuff of culture is. Obviously, being a non-realist about culture, is a kind of (limiting) negative ontic claim, essentially saying that the term culture fails to refer to anything at all.

So what Bidney calls realism (and which I call the “empirical” ontic claim) is based first on saying that culture as “not ideal” (a negative ontic claim), and thus has a concrete (observable) empirical reality. But what are the positive ontic claims made by those who think of culture as non-ideal and empirical? There are two broad perspectives here. We can differentiate those who make the ontic claim that culture is a material (or artifactual) thing (and thus think of culture as material culture), from those who see culture as a behavioral or practical thing. That is culture as an empirical thing can manifest itself either as artifacts or as the sum total of acquired “customs, habits, and institutions” of a people (David Bidney 1968, 24). Definitions of culture pointing to customs, tradition, the “social heritage” and the like (such as Boas’s) belong to the empirical tradition (combining artifactual and behavioral conceptions), while Alfred Kroeber’s (1917) definition of culture as an ideational “superorganic” (but still real) entity was the most influential idealist rendering in early anthropology.

Both idealist and empirical ontic claims leave open the possibility that culture can be organized as a “system” (or in weaker senses as an organized collection) of ideal entities, material artifacts, or behaviors (Archer 1996; David Bidney 1968; Sewell 2005). Any type of systemic or “plural” conception of culture (e.g., culture as a complex object composed of a set of interconnected or inter-related “culture units”) necessarily invites the counter-position of culture as a system versus the individual (David Bidney 1968; Norton 2019). That is, since what is culture is what is replicated, communicated, and ultimately shared across people, then if something is a unique individual idiosyncrasy then it is ipso facto not cultural. This means individuals can stand opposed to culture as an overarching system of ideas (as they did in the mid-twentieth century functionalist conception of Parsons or in Kroeber’s (1917) early theory of culture as an idealist “superorganic” realm) or they can stand against culture as the aggregated (artifactual or behavioral) “social heritage” as they did in Boasian conceptions of culture (Bidney 1968).

The Properties of Culture

This takes us to the second type of ontic claim, here what makes something culture is not the “stuff” it is made of (e.g. ideal, artifact, or practice) but a key property of each token cultural unit or slice of cultural stuff. As noted, the most common version of this type of property ontic claim fixates on sharedness as the focal property. Accordingly, something is cultural when it is not a unique individual entity, but when it is instead shared or replicated across people (Sperber 1985). The property ontic claim is analytically distinct from the “typical stuff” ontic claim and therefore can crosscut it. Thus, we can have shared ideas, shared artifacts, shared behaviors, shared practices and so on, all of which count as culture because they are shared. “Sharedness” (under this property ontic conception), and not the typical constitutive stuff, is the “mark of the cultural.”

Note that this positive ontic claim comes with an implicit negative claim culture is not what is unique to the individual. So an idea that occurs to a single person, a “private language” (for Wittengenstein a logical impossibility), an artifact that only one person knows how to use, or a norm only one person follows, are not cultural under this conception. This property intuition sometimes clashes against the related (locational) ontic intuition that culture can be “in” or “internalized” by people, so that we can speak of such a thing as “personal” culture. Rinaldo and Guhin (2019), in a forthcoming SMR piece, make this point explicitly:

“…[T]he idea of a wholly “personal” culture is something of an oxymoron, in a sense similar to Wittgenstein’s denial of the possibility of a private language…Personal declarative culture and nondeclarative culture are those elements of the culture contained within a person, whether their memories or future plans, their speech or thoughts, their bodily activities or bodies themselves. Yet actual culture —whether practiced declaratively or nondeclaratively—is necessarily at once public and personal; otherwise it is hard to recognize it as culture, for, despite its multitudinous definitions, “culture” is nearly always understood as something with a social basis” (3).

By a “social basis” I presume that Rinaldo and Guhin are using a “sharing” criterion, although they are also making a “hybrid location” ontic claim of the type discussed by Mike Wood in a previous post.

The Provenance of Culture

The final type of ontic claim about culture is not about the stuff that it is made of, nor about a special criterial property of this stuff; instead whether something is cultural or not depends on its causal history. In classical anthropological theory, proponents of this conception made the (negative) that culture was not nature (this distinction was central for the work of Levi-Strauss (1966) who saw the nature/culture distinction as fundamental). Thus if something came into existence (e.g., in evolutionary or geological time) without the aid of human intervention (such as mountains, rivers, or tigers), then it wasn’t culture. By the same token, if the existence of something depended on and could historically be traced (whether in historical or ontogenetic time) to human intervention (like a house, a plow, or a writing system) then it was culture.

This ontic approach to isolating the nature of culture brings with it a new set of distinctions, in particular the biology/culture binary. Biological kinds are a subset of natural kinds and are thus ipso facto not cultural. The same goes for standard physical kinds such as gold or electron. These last differ from artifactual kinds such as chair or symphony, which because they wouldn’t exist without the aid of human ingenuity, count as culture. Like any binary, there are of course “in between” cases that contravene it. Take the (natural?) kind dog. Insofar as they are a biological kind, dogs don’t count as a cultural kind. However, insofar as dogs as we find them today, with the particular properties they have, only have those properties because of human intervention (selective breeding), then by the causal history criterion, count as a cultural kind.

Note that like the property ontic claim, the causal history ontic claim also cuts across ontic “types of stuff” conceptions. Thus, an idea that occurs to a person, or a house built by a person, or a new system of billing and accounting devised by a person, or a new style of dancing devised by a person, all count as cultural, even though here we are mixing compositional ontic types (ideas, artifacts, institutions, practices). What counts is not the stuff, but the history of how the stuff came about. If something emerges out of a human-led creative process and not a natural process of biological maturation or physical change then that something is cultural.

Note also that human properties and abilities are a special (self-referential) version of this last causal history ontic claim. A human ability or trait is biological (and thus not cultural) if its existence and causal history do not depend on human intervention (e.g., the trait arises due to genes or biological maturation), and a human ability is cultural if its existence (and thus causal history) involves people (whether the self or others), such as explicit teachers, self-training, or a model serving as a source to imitate. Thus, the ability to perform the Hopi Snake Dance is culture, but the ability to see using a normally developed visual system is not culture. Like before, in-between cases emerge as theoretically suggestive. For instance, while the general ability to see three-dimensional objects is not cultural, a specifically trained ability to see certain objects in particular ways (Baxandall 1988) is cultural because it meets the causal history criterion (and possibly the shared property criterion).

Note finally that the last example suggests that the causal history claim is not necessarily yoked to any type of property claim, although a positive argument can be made linking property and causal history claims. This means that causal history claims can lead to different intuitions than property claims with regard to what counts as culture. The reason for this is that a “unique” cultural token can meet the causal history criterion of being the product of human ingenuity and/or a learning process (while a lot of learning is collective, some subset of learning is individual). Thus, a paranoid schizophrenic may develop a mapping between lexical items and referents that only they can decode (a private language). In spite of the fact that this private language will fail the sharedness criterion by definition, it will count as cultural because it is the product of an individual creative process (D. Bidney 1947).

In a (now classic) non-human case, when the macaque monkey named Imo started washing sandy potatoes at the river in the small Japanese island of Koshima (Kawai 1965), the practice was cultural (according to the causal history criterion) even before other monkeys imitated her, because it was a product of non-human animal ingenuity (e.g., Imo was not compelled to do it because of her genes). However, according to the shared property criterion, monkey potato washing only became cultural until some critical mass of other conspecifics beyond Imo also began to engage in the practice.

Concluding Thoughts

That different ontic claims give us different intuitions as to what counts as culture should not be a cause for despair. This is actually a widespread issue across a number of kinds in the physical, biological, cognitive, and social sciences (Taylor and Vickers 2017). Instead, clashing intuitions further support the recommendation of making ontic claims explicit so that we at least know what we are disagreeing about. As noted before, and in Mike’s previous post, some progress has been made with respect to locational claims, but people are a bit more coy when it comes to compositional, property, and causal history claims.

Another reason why being ontically explicit pays off is that it can help us identify existing blind spots in cultural theory. For instance, property claims with regard to sharedness, are sometimes assumed rather than demonstrated in spite of the fact that sharedness can be problematic for some of the things we’d like to call culture (e.g., practices or implicit presuppositions) without proposing a mechanism that leads to such sharedness (Turner 2001). As intimated before, this implies that some ontic claims can be linked. For instance, the property claim that culture is that which is “shared” can be linked to the causal history claim by proposing a mechanism(s): culture is that which is learned from others via instruction or imitation.

Finally, differentiating between different types of ontic claims allows us to organize the various culture/not-culture binaries in a more comprehensive framework. So, as we have seen, while the juxtaposition culture/individual makes sense from a property (shared/not shared or public/private) perspective, it doesn’t make sense from a causal history perspective. From this last point of view, something can be cultural and be the product of an individual creative process (Bidney 1968), or known only to a single person in the world. In the same way, while the culture/biology or culture/nature opposition doesn’t make sense from a property perspective (something can be shared because it is fixed by biology, like the fact that we have two eyes), it makes sense from a causal history approach. Finally, compositional distinctions such as the, increasingly obsolete, ideal culture/material culture binary makes sense from a “stuff” approach, it cross-cuts the other distinctions.

References

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Baxandall, Michael. 1988. Painting and Experience in Fifteenth Century Italy: A Primer in the Social History of Pictorial Style. Oxford: Oxford University Press.

Bidney, D. 1947. “Human Nature and the Cultural Process.” American Anthropologist 49 (3): 375–99.

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Kawai, Masao. 1965. “Newly-Acquired Pre-Cultural Behavior of the Natural Troop of Japanese Monkeys on Koshima Islet.” Primates; Journal of Primatology 6 (1): 1–30.

Kroeber, A. L. 1917. “THE SUPERORGANIC.” American Anthropologist 19 (2): 163–213.

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Rinaldo, Rachel, and Jeffrey Guhin. 2019. “How and Why Interviews Work: Ethnographic Interviews and Meso-Level Public Culture.” https://doi.org/10.31235/osf.io/87n34.

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Sperber, Dan. 1985. “Anthropology and Psychology: Towards an Epidemiology of Representations.” Man 20 (1): 73–89.

Taylor, Henry, and Peter Vickers. 2017. “Conceptual Fragmentation and the Rise of Eliminativism.” European Journal for Philosophy of Science 7 (1): 17–40.

Turner, S. 2001. “Throwing out the Tacit Rule Book: Learning and Practices.” The Practice Turn in Contemporary Theory. http://faculty.cas.usf.edu/sturner5/Papers/PracticePapers/29WebThrowingOutTheTacitRuleBook.pdf.