From “types of culture” to “poles of cultural phenomena”

Recent sociological theorizing on culture has made a distinction between “personal culture” and “public culture” (Cerulo 2018; Lizardo 2017; Patterson 2014; Wood et al. 2018). Precise usage of the concepts varies somewhat, but generally speaking, personal culture refers to culture stored in declarative and nondeclarative memory, and public culture refers …

What’s Cultural About Analogical Mapping?

Analogical mapping is a cognitive process whereby a particular target is understood by analogizing from a particular source. For example, Lakoff and Johnson (1999) have observed that people often reason about love metaphorically as a journey. In a previous post I discussed some experimental evidence supporting the claim that activating …