From “types of culture” to “poles of cultural phenomena”

Recent sociological theorizing on culture has made a distinction between “personal culture” and “public culture” (Cerulo 2018; Lizardo 2017; Patterson 2014; Wood et al. 2018). Precise usage of the concepts varies somewhat, but generally speaking, personal culture refers to culture stored in declarative and nondeclarative memory, and public culture refers …

Identifying Cultural Variation in Thinking

What does it mean to identify cultural variation in thought? Sociologists routinely identify differences in the way people think or reason about things (e.g., Young 2004), but what does it mean to think differently, and how are differences identified? In this post, I introduce a way of thinking about this …

What’s Cultural About Analogical Mapping?

Analogical mapping is a cognitive process whereby a particular target is understood by analogizing from a particular source. For example, Lakoff and Johnson (1999) have observed that people often reason about love metaphorically as a journey. In a previous post I discussed some experimental evidence supporting the claim that activating …