Beyond Cultural Clumps

Clumppity-Clump

Traditional approaches to the study of culture begin with “cultural clumps” and theorize from there. Like the devil, these clumps have been given many names throughout history. For instance, the unqualified use of the term “culture,” from Tylor’s famous definition onward, is usually meant to refer to such a mega clump. But others also use the term “system,” “pattern,” “worldview,” “national character,” and the like to refer to their favorite clump. The only difference is that sometimes the clumps are homogeneous (where the agglomerated parts are all the same kind, such as “beliefs,” or “symbols,”). Other times, as with Tylorian/Boasian definitions, the clumps are heterogeneous, including everything learned and made by people (e.g., “the cultural heritage”), whether mental or material (Bidney, 1968).

In previous posts, I have proposed a different approach: Rather than beginning with clumpy “culture concepts,” start your theorizing with cultural kinds, which are the component pieces out of which cultural clumps are made, not with the clumps. This makes the existence of cultural clumps into an empirical, not an analytic issue. It also shifts the analytic attention of cultural analysis to token examples of the kinds (e.g., a given belief, schema, practice, artifact). Following what is already standard practice in empirical work, we should study specific instances of cultural kinds (e.g., the belief in witches in seventeenth-century Salem), not (usually non-existent or spurious) cultural clumps.

The problems with the cultural clump approach are many and will not be rehearsed in detail here (see, e.g., Turner, 1994; Bourdieu, 1973). These include an ontologically incoherent holism, the unjustified projection of hard to establish (e.g., “downward”) causal power to such spurious cultural wholes, and the like. In this respect, the entire “culture concept” tradition has been an analytic failure to the extent that theorizing about holistic culture clumps (e.g., “systems,” “patterns,” worldviews,” and the like) was the point of departure rather than one possible endpoint. As noted before, most “culture concepts” are (usually doomed) packages of ontic claims not redeemable in any respectable sense. In this sense, “culture concepts” should be abandoned as a starting point for theorizing cultural analysis. Instead, we should stick to studying the actual things that we are interested in. Those things are cultural kinds, not culture concepts. Of course, we can always define the kinds if we like, but we could just point to them if we are stumped.

Does this mean that clumps do not exist? Of course not. Cultural kinds do have the dispositional capacity to come together into clumps. However, none of these clumps will ever be so gigantic as to meet the criteria of the “worldviews,” and “Weltanschauungen” of the old culture clump approach (e.g., encompassing populations in the thousands or millions). Although specific token kinds (e.g., the daily practice of salah among Muslims) can and do reach these distributional scales (Anderson, 1991). So cultural analysts in the social sciences do study clumps. Still, likely, such clumps will seldom go beyond the scale of the “mesolevel” (Rinaldo & Guhin, 2019). Most will be downright “micro” (Fine, 1979). Just like socialism, really existing cultural clumps are smaller, less powerful, and less all-pervasive than previously thought, but that also means we can study them.

So, what are the different clumps? We can proceed to typologize the relevant kinds of clumps we are likely to encounter using our previous typology of cultural kinds. For instance, when it comes to the culture people can internalize, we can distinguish between declarative sentence-sized beliefs people can assent to (e.g., “in America, everyone can make it if they work hard enough”), and nondeclarative practices or skills. So, that means that ideally, there should be at least two types of culture clumps. Clumps made up of various pieces of “knowledge-that,” and clumps made up of multiple pieces of “knowledge-how.”

Belief Systems

The first kind of culture clump, belief systems made from propositions meshed into webs of implication, is a classic of cultural analysis (Archer, 1995). In fact, it may be the uber clump (e.g., the “prototypical” culture clump) having played a central role in some of the most influential (e.g., functionalist) lines of cultural theory in the mid-twentieth century. For instance, the idea of a belief system, still popular in both sociology and political science, is the culture-clump that emerges when various pieces of knowledge-that come to be linked together.

Today, the folk (and some analytic) conceptions of culture are based on the belief system imagery. So, when we say, “in this culture,” things are done this way or that, we mean something like “within the ambit of this particular belief system shared by these people here.” Other lines of cultural analysis reject sentence-like beliefs as the units and go for “word-sized” concepts instead, but retain the basic holistic culture clump imagery. For instance, Sausserian approaches to “symbol systems,” (e.g., Leach, 1976) conceive of culture as a set of semiotic elements (words, concepts) linked together by webs of semantic relations (e.g., antonymy, synonymy, hyponymy, and the like). So if a semiotic “cultural logic” reigns over a given collective (e.g., the American code of civil society), it is presumed to be coherent, shared, and the like, at scale.

As Turner (1994) has noted, there is also an entire tradition of cultural analysis positing various types of clumps (e.g., worldviews and the like), seemingly made up of interlinked sets of “assumptions” and “presuppositions,” except that they live in some (incoherent) “implicit” or “tacit” compartment of the collective mind. As I’ve argued before, this is also a non-starter. So, the whole “collective-presuppositional” tradition of analysis is just another version of the belief-system-style culture clump (but with even more extravagant and indefensible ontic claims), as are some lines of Weberian interpretation that rely on the “world image” concept (Strand & Lizardo, 2015).

Overall, it is unlikely that you are talking about anything if you are talking about any of these clumps. Empirical studies of belief systems in sociology, political science, and the cognitive science of religion show that consistent belief systems are scarce and hard to maintain. If they exist, it is not at the scale imagined by traditional culture clump theory. Instead, pristine, elaborate, and well-connected belief systems tend to exist among numerical minorities. These are usually motivated experts who have a lot of time and energy to invest in maintaining and making explicit all the logical links, expunging contradictions, and the like (e.g., in the Conversian tradition in political science, these are political elites, and in religious studies, these are religious professionals; in most empirical studies of “cultural logics” these are also shared within the ambit of particular professions like journalists). At the folk level, belief systems are fragmented and inconsistent, with any linkages (to the extent they exist) due not to deductive logic but to non-rational or a-rational factors like political identity, heuristics, or ingroup/outgroup dynamics (Boutyline & Vaisey, 2017). This frees up (survey, interview) researchers to just study the cultural kinds (e.g., the specific beliefs or attitudes) themselves à la carte without buying them wholesale as necessarily coherent sets of belief systems (e.g., Kiley & Vaisey, 2020; Vaisey & Lizardo, 2016).

Habitus

But what about clumps made of nondeclarative pieces of know-how? This kind of clump has not had as storied a career in cultural analysis as the belief system type. In fact, only one prominent theorist has argued for the existence of this type of clump. I refer to Bourdieu’s concept of habitus, which, as initially defined, was indeed proposed as a culture clump (Bourdieu, 1990). However, Bourdieu was self-consciously reacting against the anthropological versions of the clumps discussed earlier (both in its belief-systems functionalist form and its semiotic system Sausserian/Levi-Straussian forms). As an alternative, Bourdieu proposed a culture clump made of a different kind of cultural kind. Not sentence-sized beliefs or word-sized symbols, but action-sized pieces of bodily know-how, nondeclarative skills, and abilities linked together to form a clump-like system he called habitus; the culture clump everyone loves to hate.

There is some confusion whether the habitus is a culture clump at all because Bourdieu was so adamant about distinguishing his clump from the anthropologists’ clumps that he suggested that the habitus had nothing to do with the “culture concept” because he equated that to clumps made of beliefs and symbols (Lizardo, 2011). Today we are smart enough to recognize that practices, skills, and the like are bona fide cultural kinds (Reckwitz, 2002), so we can qualify Bourdieu’s proposal. Habitus is a culture clump, it is just a clump whose cultural components are habits, which is a bit counter-intuitive at first, but now we are used to it. However, as a culture clump, the habitus has all the defects and weaknesses of all culture clump concepts:

  1. It is a “holistic” concept, so people begin with the clump rather than study the kinds (e.g., the actual habits the habitus is made of).
  2. The concept takes the clumping for granted instead of giving us a story of where the clump from comes in the first place (habits are assumed to be clumped into a system ex ante).
  3. The clump is applied so that its scale ends up being way more extensive than the clump can credibly handle (so that entire classes and even nations (!!!) have a “habitus“).

Predictably, post-Bourdieusian theorists have just “deconstructed the clump,” pointing out that the habitus (within people) can be cleft, split, fragmented, clivé, and the like; in addition, across people, collectives seldom share a homogeneous habitus, with diversity in habits within-groups and cross-cutting overlaps between-groups being the rule rather than the exception (Lahire, 2011). So, we are left with the pieces (this or that habit or skill) without having to force them into coherent systems where they fit together harmoniously. Theoretically, this is not as dramatic as discovery or theoretical advance as some claim, since “deconstructing the clump” is precisely the story of post-functionalist theory in sociology and anthropology (e.g., Swidler, 2001; Hannerz, 1992).

The recipe is easy. Suppose you give me a culture clump (regardless of what it is made of). In that case, it is easier to show out that it is fragmented, inconsistent, and the like than to show that it is a highly structured holistic entity. The reason for that is that proposing a clump exists is always a stronger claim than suggesting a given standalone component’s existence and causal efficacy. At the end of the post, I will provide you with one reason why.

For instance, the proposition “Americans hate welfare because they believe that with hard work they can make it,” is much easier to defend empirically than saying, “Americans hate welfare because they have imbibed an entire neoliberal ideology composed of hundreds of beliefs linked together by chains of logical implication, and their hating of welfare follows as a strict deduction from the high-level principles up in the chain.” Of course, trying to establish the empirical validity of this last is a hopeless undertaking. But the first hypothesis has a fighting chance. This hypothesis will moreover be consistent with the fact that the same person who hates welfare because they think that with hard work they can make it can also tell you in the next breath that they believe the game is rigged for the little guy like themselves by college professors and other elites, without their hating of welfare because they think that with hard work they can make it, being in the least impinged by the fact that college professors, whose median salary is way smaller than this person’s, are standing in the way of their dreams. 

Note that in this last respect, any “critical” theory of “ideology,” in which this last is just a giant culture clump composed of a bunch of interlinked beliefs, will fail for the same analytic reasons as vanilla functionalist culture clump theory. Thus, regardless of whether you are a happy functionalist who likes the existing state of affairs, or an angry Jacobin who would like the revolution tomorrow, if you live by the clump, you die by the clump.

Regardless, deconstructing the habitus clump has been empirically liberating because it has allowed researchers to just study how particular skills and abilities are acquired in a social context without having to worry about fitting those specific pieces of know-how into a larger habitus-like clump (e.g., Cornelissen, 2016). Ultimately, habitus is a failed concept not because it proposed the (still generative!) idea that pieces of know-how could (theoretically) come together to form soft-assembled systems, but because it took such systems for granted and began their theorizing from there. Just like post-functionalist theory, it is better to follow the post-Bourdieusian clump-deconstructors and point out that splitting, fragmentation, and the like is the norm and that if you end up finding some very coherent set of skills and abilities clumped together into a giant coherent habitus, then you better explain how that happened because that is the actual puzzle.

Clumps versus Entropy

Given the vicissitudes of both know-that clumps and know-how clumps, it seems like we can derive a general lesson for why culture clumps have struggled so much in the history of cultural theorizing. Overall, the moral of the story seems to be to not take clumps as pre-existing analytic entities, take their clumpiness (if it exists) as a puzzle to be explained, and assume that the “normal” state is not clumpiness but disorganization, such that the clumping of cultural kinds into anything resembling a coherent system becomes the explanatory puzzle.

The general proposal goes as follows. Begin with the kinds themselves (more accurately specific tokens thereof) and follow them into the field (or the RStudio interface) to see if they do indeed clump together with others of their kind (or with different kinds altogether!). What we don’t want to do is begin with clumps or “clump concepts” that allegedly tell you about the clumps and their mystical powers over people via ex-ante argumentation. The primary point is that, even if the cultural kinds you follow don’t end up assembling into clumps, you still have something to study. It is a fallacy to think that culture can only be causally powerful, Power Rangers style, only when assembled into giant clumps. Instead, token cultural kinds by themselves have causal powers; whether they come together into clumps is incidental. A single belief or habit can be causally powerful on its own (think of your Twitter habit) independently of whether it is part of a more extensive belief system, cultural logic, or habitus

From this, it follows that even if you were to find and describe a coherent culture clump located at an appropriate mesolevel (e.g., the habitus of French humanities Professors who live in Paris), you should probably also consider all the centripetal forces operating to fragment, split, or otherwise bring disorganization to the clump in question so that the various pieces of the clump go all in their different ways (Cornelissen, 2016).

This last set of considerations give us a clue as to why it is not a good idea to take clumps for granted. Borrowing a generative idea from the work of Terry McDonnell (2016), it is time cultural analysts place the kinds they study within the context of entropy. Things, including cultural things, tend toward disorder and disorganization. That means it is always cheaper to say “this belief exists,” or “some percentage of Americans believe this,” than to say “Americans are under the sway of an individualist ideology.” Following the logic of entropy, the latter would be probabilistically less likely because to keep together a pristine ideology in which the number of logical or inferential links increases exponentially in the number of elements, shared in a population of hundreds, thousands, or millions, just sounds utterly insane and improbable. Too many factors are working against it. People are learning and unlearning that, forgetting this, motivated-reasoning their way to this other thing (Sperber, 2011).

That means that pockets of coherence and clumpiness, where they exist, are deserving of study because there you will have both a causal genetic story to tell (how did this set of beliefs clump emerge from a disorganized collection of considerations?) and a synchronic entropy-negating story to tell (how is this belief maintained so that its clumpiness and organization persist?). Note that both questions also apply to habitus-style know-how clumps. Moreover, both questions play to the comparative strengths of sociological work, since we know that while a given individual may struggle to sustain a coherent belief system or a coherent habitus on their own, this becomes easier when embedded in fields endowed with institutional structures, authority figures, interpersonal relationships and the like (Rawlings, 2020).

Outside-in versus Inside-out (Again)

Here I want to reiterate that this outside-in story is not a general-purpose story of the causal power of culture. Instead, it is a special-purpose story of where cultural clumps (if they exist) might come from and what social mechanisms help sustain them (Sewell, 2005; Swidler, 2001). It has been an analytic mistake to sell these special-purpose outside-in stories as general substitutes for how “culture” (in general) works. The problem is that this over-generalization of the outside-in story takes away all causal power from internalized cultural kinds (Vaisey, 2008). As noted earlier, this is a fallacy; cultural kinds can be causally powerful on their own, so that a single belief, attitude, or nondeclarative disposition links to action (from the inside-out) without having to be part of a larger clump and without having to fit with or be consistent with the other cultural kinds the same person has internalized (Lizardo, 2017).

So whether “cultural kinds affect action,” is an entirely disjoint question from “what are the mechanisms by which cultural kinds come to form coherent clumps.” For the former, a pure outside-in story is an overreach; for the latter, it is an excellent place to start. As noted, there are now well-established, and long-running lines of work in cultural analysis showing that cultural kinds (specific beliefs, attitudes, or know-how) can affect action from the inside-out independently of their membership in clumps, so answering this question in the affirmative is not a negation of the idea that outside-in mechanisms might be essential for the formation and maintenance of entropy-defying culture clumps at micro and mesolevels.

However, questions remain. Are belief systems made of sentence-sized kinds and habituses made up action-sized habits the only culture clumps that exist? Are all culture clumps affected by entropic forces to the same extent? Do we need to postulate distinct mechanisms keeping the different clumps together? These will be the subject of future posts.

References

Anderson, B. (1991). Imagined Communities. 1983. rev. ed. London: Verso.

Archer, M. S. (1996). Culture and Agency: The Place of Culture in Social Theory. Cambridge University Press.

Bidney, D. (1968). Theoretical Anthropology. Transaction Publishers.

Bourdieu, P. (1973). The three forms of theoretical knowledge. Social Sciences Information. Information Sur Les Sciences Sociales12(1), 53–80.

Boutyline, A., & Vaisey, S. (2017). Belief Network Analysis: A Relational Approach to Understanding the Structure of Attitudes. The American Journal of Sociology122(5), 1371–1447.

Cornelissen, S. (2016). Turning distaste into taste: context-specific habitus and the practical congruity of culture. Theory and Society45(6), 501-529.

Fine, G. A. (1979). Small Groups and Culture Creation: The Idioculture of Little League Baseball Teams. American Sociological Review44(5), 733–745.

Hannerz, U. (1992). Cultural Complexity: Studies in the Social Organization of Meaning. Columbia University Press.

Kiley, K., & Vaisey, S. (2020). Measuring stability and change in personal culture using panel data. American Sociological Review85(3), 477-506.

Lahire, B. (2011). The Plural Actor. Polity.

Leach, E. (1976). Culture and communication: The logic by which symbols are connected. An introduction to the use of structuralist analysis in social anthropology. Cambridge University Press.

Lizardo, O. (2011). Pierre Bourdieu as a post-cultural theorist. Cultural Sociology5(1), 25-44.

Lizardo, O. (2017). Improving Cultural Analysis: Considering Personal Culture in its Declarative and Nondeclarative Modes. American Sociological Review82(1), 88–115.

McDonnell, T. E. (2016). Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns. University of Chicago Press.

Rawlings, C. M. (2020). Cognitive Authority and the Constraint of Attitude Change in Groups. American Sociological Review85(6), 992-1021.

Rinaldo, R., & Guhin, J. (2019). How and Why Interviews Work: Ethnographic Interviews and Meso-level Public Culture. Sociological Methods & Research. https://doi.org/10.1177/0049124119882471

Sewell, W. H., Jr. (2005). The concept (s) of culture. In G. M. Spiegel (Ed.), Practicing History: New Directions in Historical Writing After the Linguistic Turn (pp. 76–95). Routledge.

Sperber, D. (2011). A naturalistic ontology for mechanistic explanations in the social sciences. In P. Demeulenaere (Ed.), Analytical sociology and social mechanisms (pp. 64–77). Cambridge University Press.

Swidler, A. (2001). Talk of love: How culture matters. University of Chicago Press.

Turner, S. P. (1994). The Social Theory of Practices: Tradition, Tacit Knowledge, and Presuppositions. University of Chicago Press.

Vaisey, S. (2008). Socrates, Skinner, and Aristotle: Three Ways of Thinking About Culture in Action. Sociological Forum23(3), 603–613.

Vaisey, S., & Lizardo, O. (2016). Cultural fragmentation or acquired dispositions? A new approach to accounting for patterns of cultural change. Socius2, 2378023116669726.

 

Thick and Thin Belief

Knowledge and Belief

A (propositional) knowledge (that) ascription logically entails a belief ascription, right? I mean if I think that Sam knows that Joe Biden is the president of the United States, I don’t need to do further research into Sam’s state of mind or behavioral manifestations to conclude that they also believe that Joe Biden is president of the United States. For any proposition or piece of “knowledge-that,” if I state that an agent X knows that q, I am entitled to conclude by virtue of logic alone that X believes that q.

This, as summarized, has been the standard position in analytic epistemology and philosophy of mind. The entailment of belief from knowledge has been considered so obvious that nobody thinks it needs to be argued for or defended (treated as falling closer to the “analytic” end of the Quinean continuum). Most of the work on belief by epistemologists has therefore focused on the conditions under which belief can be justified, not on whether an attribution of knowledge necessarily entails an attribution of belief to an agent.

Of course, analytic philosophers are inventive folk and there have been attempts (starting around the 1960s), done via the thought experiment route, to come up with hypothetical cases in which the attribution of belief from knowledge didn’t come so easy. But most people protested against these made-up cases, denying that they in fact showed that one could attribute knowledge without attributing belief. Some of the debate, as with many philosophical ones, ultimately turned on philosophical method itself; perhaps the inability of professional philosophers to imagine non-contrived cases in which we can attribute knowledge without belief rests on the very rarefied air that philosophers breathe and the related restricted set of examples that they can imagine.

Myers-Schulz & Schwitzgebel (2013), thus follow a recent trend of “experimental philosophy,” in which philosophers burst out of the philosophical bubble and just confront the folk with various examples and ask them whether they think that those examples merit attributions of knowledge without belief. One of these examples (modified from the original ones proposed from the armchair) has us encountering a nervous student who memorizes the answer to tests, but when it comes to actually answer, gets nervous at the last minute, blanks out, and just guesses the answer to the last question in the test, which they also happen to get right. When regular old folks are then asked whether this “unconfident examinee,” knew the answer to this last question, 87% say yes. But if they are instead asked (in a between-subjects set up) whether the unconfident examinee believed the answer to the last question only 37% say yes (Myers-Schulz & Schwitzgebel, 2013, p. 378).

Interestingly, the same folk dissociation between knowledge and belief ascriptions can be observed when people are exposed to scenarios of discordance between explicit and implicit attitudes, or dissociation between rational beliefs that everyone would hold and irrational fantastic beliefs that are induced at the moment by watching a horror movie. In the “prejudiced professor” case, we have a professor who reflectively holds unprejudiced attitudes and is committed to egalitarian values, but who in their everyday micro-behavior systematically treats student-athletes as if they are less capable. In the “freaked out movie watcher” case, we have a person who just watched a horror movie in which a flood of alien larva comes out of faucets and who, after watching the movie, freaks out when their friend opens the (real world) faucet. In both cases, the great majority of the folk attribute knowledge that (student-athletes are as capable as other students and that only water would come out of the faucet), but only relatively small minorities attribute belief. Other cases have been concocted (e.g., a politician who claims to have a certain set of values, but when it comes to acting on those values, by, for instance, advocating for policies that would further them, fails to act) and these cases also generate the dissociation between knowledge and belief ascription among the folk.

Solving the Puzzle

What’s going on here? Some argue that it comes down to a difference between so-called dispositional and occurrent belief. These are terms of art in analytic philosophy, but it boils down to the difference between a belief that you hold but are not currently entertaining (but could entertain under the right circumstances) and one that you are currently holding. The former is a dispositional belief and the latter is an occurrent belief. When you are sleeping you dispositionally believe everything that you believe when you are professing wide-awake beliefs. So maybe the folk deny that in all of the cases above people who know that x also occurrently believe that x, but they don’t deny that they dispositionally do so. Rose & Schaffer (2013) find support for this hypothesis.

Unfortunately for Rose & Schaffer, a subsequent series of experiments (Murray et al., 2013), show that knowledge/belief dissociation among the folk are pervasive, applied more generally than originally thought, in ways that cannot be easily saved by applying the dispositional/occurrent distinction. For instance, when asked whether God knows or believes a proposition that comes closest to the “analytic” end of Quine’s continuum (e.g., 2 + 2 = 4), virtually everyone (93%) is comfortable attribute knowledge to God, but only 66% say God believes the trivial arithmetical proposition. Murray et al., also show that people are much more comfortable attributing knowledge, compared to belief, to dogs trained to answer math questions, and cash registers. Finally, Murray et al. (2013, p. 94) have the folk consider the case of a physics student who gets perfect scores in astronomy tests, but who had been homeschooled by rabid Aristotelian parents who taught them that the earth stood at the center of the universe and who never gave up allegiance to the teachings of his parents They find that, for regular people, the homeschooled heliocentric college freshman who also gets an A+ on their Astronomy 101 test knows the earth revolves around the sun but doesn’t believe it.

So something else must be going on. In a more recent paper, Buckwalter et al. (2015) propose a compelling solution. Their argument is that the (folk) conception of belief is not unitary and that the contrast with professional epistemologists is that this last group does hold a unitary conception of belief. More specifically, Buckwalter et al. argue that professional philosophy’s concept of belief is thin:

A thin belief is a bare cognitive pro-attitude. To have a thin belief that P, it suffices that you represent that P is true, regard it as true, or take it to be true. Put another way, thinly believing P involves representing and storing P as information. It requires nothing more. In particular, it doesn’t require you to like it that P is true, to emotionally endorse the truth of P, to explicitly avow or assent to the truth of P, or to actively promote an agenda that makes sense given P (749).

But the folk, in addition to countenancing the idea of thin belief, can also imagine the notion of thick belief (on thin and thick concepts more generally, see Abend, 2019). Thick belief contrasts to thin belief in all the dimensions mentioned. Rather than being a purely dispassionate or intellectual holding of a piece of information considered as true, a thick belief “also involves emotion and conation” (749, italics in the original). In addition to merely representing that or P, thick believers in a proposition will also be motivated to want P to be true, will endorse P as true, will defend the truth of P against skeptics, will try to convince others that P is true, will explicitly avow or assent to P‘s truth, and the like. Buckwalter et al. propose that thick and thin beliefs are two separate categories in folk psychology, that thick belief is the default (folk) understanding,  and that therefore the various knowledge/belief dissociation observations can be made sense of by cueing this distinction. In a series of experiments, they show that this is precisely the case. Returning (some of) the cases discussed above, they show that belief ascription rise (most of the time to match knowledge ascriptions) when people are given extra information or a prompt indicating thick of thin belief on the part of the believing agent.

Thin and Thick Belief in the Social Sciences

Interestingly, the distinction between thin and thick belief dovetails a number of distinctions that have been made by sociologists and anthropologists interested in the link between culture and cognition. These discussions have to do with distinctions in the way people internalize culture (for more discussion on this, see here). For instance, the sociologist Ann Swidler (2001) distinguishes between two ways people internalize beliefs (knowledge-that) but uses a metaphor of “depth” rather than thick and thinness (on the idea of cultural depth, see here). For Swidler, people can and do often internalize beliefs and understandings in the form of “faith, commitment, and ideological conviction” (Swidler, 2001, p. 7); that definitely sounds like thick beliefs. However, people also internalize much culture “superficially,” as familiarity with general beliefs, norms, and cultural practices that do not elicit deeply held personal commitment (although they may elicit public acts of behavioral conformity); those definitely sound like thin beliefs. Because deeply internalizing culture is hard and superficially internalizing culture is easy, the amount of culture that is internalized in the more superficial way likely outweighs the culture that is internalized in the “deep” way. In this respect, “[p]eople vary in the ‘stance’ they take toward culture—how seriously versus lightly they hold it.” Some people are thick (serious) believers but most people’s stance toward a lot of the culture they have internalized is more likely to range from ritualistic adherence (in the form of repeated expression of platitudes and cliches taken to be “common sense”) to indifference, cynicism, and even insincere affirmation (Swidler 2001, p. 43–44).

In cognitive anthropology (see Quinn et al., 2018a, 2018b; Strauss 2018), an influential model of the way people internalize beliefs, due to Melford Spiro, also proposes a gradation of belief internalization that matches Buckwalter et al.’s distinction between thin and thick belief, and Swidler’s deep/superficial belief (without necessarily using either metaphor). According to D’Andrade’s summary of Spiro’s model (1995: 228ff), people can go simply being “acquainted with some part of the cultural system of representations without assenting to its descriptive or normative claims. The individual may be indifferent to, or even reject these claims.” Obvious this (level 1) internalization does not count as belief, not even of the thin kind (Buckwalter et al. 2015). However, at internalization level 2, we get something closer. Here “cultural representations are acquired as cliches; the individual honors their descriptive or normative claims more in the breach than in the observance.” This comes closest to Buckwalter et al.’s idea of thin belief (and Swidler’s notion of “superficially internalized” culture) but it is likely that some people might not think this is a full-blown belief. We get there at internalization level 3. Here, “individuals hold their beliefs to be true, correct, or right…[beliefs] structure the behavioral environment of actors and guide their actions.” This seems closer to the notion of belief that is held by professional philosophers, and it is likely the default version of a belief on its way to thickening. Not just a piece of information represented by the actor and held as true on occasion (as in level 2) but one that systematically guides action. Finally, Spiro’s level 4 is the prototypical thick belief in Buckwalter et al.’s sense. Here “cultural representations…[are] highly salient,” being capable of motivating and instigating action. Level 4 beliefs are invested with emotion, which is a core marker of thick belief (Buckwalter et al., 2015, p. 750ff).

Implications

Interestingly, insofar as some influential theories of the internalization of knowledge-that in cultural anthropology and sociology make the thick belief/thin belief distinction, which, as shown by the research indicated above, is also respected by the folk, it indicates that it may be an idiosyncrasy of the philosophical profession to hold a unitary (or non-graded) notion of belief. Both sociologists and anthropologists have endeavored to produce analytic distinctions in the way people internalize belief-like representations from the larger cultural environment that more closely match the folk. This would indicate that many “problems” conceiving of cases of contradictory or in-between beliefs (Gendler, 2008; Schwitzgebel, 2001)  may have been as much iatrogenic as conceptual.

As also noted by Buckwalter et al., the thin/thick belief distinction might be relevant for debates raging in contemporary epistemology and psychological science over what is the most accurate way to conceive of people’s typical belief-formation mechanism. Is it “Descartian” or “Spinozan”? The Descartian picture conforms to the usual philosophical model. Before believing anything, I reflectively consider it, weigh the evidence pro and against, and if it meets other rational considerations (e.g., consistency with my other beliefs), then I believe it. The Spinozan belief-formation mechanism proposes an initially counter-intuitive picture, in which people automatically believe every piece of information they are exposed to without reflective consideration; only un-believing something requires conscious effort and consideration.

The Descartes/Spinoza debate on belief formation dovetails with a debate in the sociology of culture over whether culture is structured or fragmented (Quinn, 2018). The short version of this debate is that sociologists like Swidler think that (most) culture is internalized in a superficial way and that therefore it operates as fragmented bits and pieces that are brought into coherence via external mechanisms (Swidler 2001). Cognitive anthropologists, on the other hand, adduce strong evidence in favor of the idea that people internalize culture in a more structured manner. There’s definitely a problem of talking past one another in this debate: It seems like Swidler is talking about beliefs proper but Quinn is talking about other forms of non-doxastic knowledge. This last kind can no longer be considered propositional knowledge-that but comes closer to (conceptual) knowledge-what.

Regardless, it is clear that if the Spinozan story is true, then beliefs cannot be internalized as a logically coherent web and therefore cannot exert an effect on action as such. Instead, the mind (and the beliefs therein) are fragmented (Egan, 2008). DiMaggio (1997) in a classic paper in culture and cognition studies, drew that test implication from Daniel Gilbert’s research program, showing that people seem to internalize (some) beliefs via Spinozan mechanisms. For DiMaggio, this supported the sociological version of the fragmentation of culture, because if beliefs are internalized as fragmented, disorganized, barely considered bits of information, then whatever coherence they have must come from the outside (e.g., via institutional or other high-level structures), just as Swidler suggests (DiMaggio, 1997, p. 274). 

But if Buckwalter et al.’s distinction track an interesting distinction in kinds of belief (as suggested by Spiro’s degree of internalization story), then it is likely that the fragmentation argument only applies to thin beliefs. Thick beliefs, on the other hand, the ones that people are most motivated to defend, are imbued with emotion, are least likely to give up, and are most likely to guide people’s actions, are unlikely to be internalized as incoherent information bits that people just “coldly” represent or consider.

References

Abend, G. (2019). Thick Concepts and Sociological Research. Sociological Theory, 37(3), 209–233.

Buckwalter, W., Rose, D., & Turri, J. (2015). Belief through thick and thin. Nous , 49(4), 748–775.

DiMaggio, P. J. (1997). Culture and Cognition. Annual Review of Sociology, 23, 263–287.

Egan, A. (2008). Seeing and believing: perception, belief formation and the divided mind. Philosophical Studies, 140(1), 47–63.

Gendler, T. S. (2008). Alief and Belief. The Journal of Philosophy, 105(10), 634–663.

Murray, D., Sytsma, J., & Livengood, J. (2013). God knows (but does God believe?). Philosophical Studies, 166(1), 83–107.

Myers-Schulz, B., & Schwitzgebel, E. (2013). Knowing that P without believing that P. Nous , 47(2), 371–384.

Quinn, N. (2018). An anthropologist’s view of American marriage: limitations of the tool kit theory of culture. In Advances in Culture Theory from Psychological Anthropology (pp. 139–184). Springer.

Quinn, N., Sirota, K. G., & Stromberg, P. G. (2018a). Conclusion: Some Advances in Culture Theory. In N. Quinn (Ed.), Advances in Culture Theory from Psychological Anthropology (pp. 285–327). Palgrave Macmillan.

Quinn, N., Sirota, K. G., & Stromberg, P. G. (2018b). Introduction: How This Volume Imagines Itself. In N. Quinn (Ed.), Advances in Culture Theory from Psychological Anthropology (pp. 1–19). Springer International Publishing.

Rose, D., & Schaffer, J. (2013). Knowledge entails dispositional belief. Philosophical Studies, 166(S1), 19–50.

Schwitzgebel, E. (2001). In-between Believing. The Philosophical Quarterly, 51(202), 76–82.

Strauss, C. (2018). The Complexity of Culture in Persons. In N. Quinn (Ed.), Advances in Culture Theory from Psychological Anthropology (pp. 109–138). Springer International Publishing.

Can Schemas Motivate?

In an influential paper entitled “Schemas and Motivation,” the cognitive anthropologist Roy D’Andrade once remarked on the curious lack of relation (with reference to anthropological theory)

…between culture and action. Of course, one can say ‘people do what they do because their culture makes them do it.’ The problem with this formulation is that it does not explain anything. Do people always do what their culture tells them to? If they do, why do they? If they don’t, why don’t they? And how does culture make them do it? Unless there is some specification of how culture ‘makes’ people do what they do, no explanation has been given (1992: 23).

D’Andrade’s overall observation, namely, that cultural theory is not worth its salt unless it tells us how culture links to action, is important and worth making, as I noted in a previous post. As social scientists, we care about culture to the extent that it helps us explain what people do. In the same way, D’Andrade’s dismissal of the “naive” or unqualified version of the “culture causes action” (CCA) thesis is on the right track. In its unqualified form, CCA is explanatorily vacuous because it is completely unconstrained and does not specify the mechanisms via which such causal effects are supposed to happen.

D’Andrade notes that the “explanatory gap” he points to is particularly salient when it comes to trying to explain why people put effort and striving in engaging in some lines of action at the expense of others. For D’Andrade, there is a “standard account” that posits that culture helps in action selection (and persistence) because culture helps to motivate people to pursue one line of activity over others. But it

…remains unclear how culture is connected to motivational strivings. Without an account of the relation between culture and motivation, we may have an intuitive sense that there are culturally based strivings, but we have no explanation of this (1992: 23).

D’Andrade observes that to link culture and motivation, we must clarify what we mean by motivation. He proposes a quick and dirty definition based on the usual “folk” understanding. For D’Andrade, “motivation is experienced as a desire or wish, followed by a feeling of satisfaction if the desire is fulfilled.” Thus, motivation is intimately linked to the folk category of desire (as more recently argued by Schroeder 2004). Motivation also has to do with internal processes that “energize” or activate people to act in a given setting (as more recently argued by Turner 2010); “[a]long with this increase in activity there is is typically a striving for something—a goal directedness in behavior” (24).

Thus, motivation is the persistent, energized pursuit of goals, where the latter pertains to the fulfillment of desires. D’Andrade goes on to review models of motivation that were prominent in mid-twentieth century psychological science, namely, those conceptualizing motivation in terms of “drive reduction” (e.g., satiation of hunger, thirst, and the like) and those conceptualizing motivation in terms of “need-fulfullment” where the “needs” concern usually very long (or open-ended) lists of abstract things, states, or relations people might desire to pursue (e.g., achievement, autonomy, affiliation, order, dominance, and the like).

D’Andrade profers three (correct) critiques of such models.

  • First, a “list of motives” approach is incapable of capturing the open-ended nature of human desire (Schroeder 2004). Essentially, there is nothing that cannot be conceptualized as a “need,” which means that analysts will be forced to include all kinds of heterogeneous, incompatible, and contradictory goals (e.g., needs for “abasement,” and “enhancement”) into any presumably exhaustive (but largely unstructured) list. Both arbitrariness and the lack of structure make these lists suspect.
  • Second, motive lists will always be incomplete. Such lists will be necessarily partial and tilted towards the “needs” or strivings that make sense to WEIRD populations. They will necessarily lack cross-cultural (or even historical) coverage and thus will be powerless to account for the full observed empirical variation of motives and motivations exhibited by people.
  • Third, there are very few “trans-situational” motives. Most motivations are contextually specific; they are inclinations or dispositions to pursue particular goals in particular settings. That is why lists of motives end up degenerating into lists of personality-like traits. Saying someone has a trans-situational “need for dominance” is no different from saying that they will be aggressive in all or most settings. But as modern personality research shows (Cervone 2005), there are few (or no) trans-situational personality traits, needs, or strivings. List of motives approaches cannot capture the “situated” nature of human motivation.

D’Andrade also points to the difficulty of measuring motives (a problem shared by all theories of motives). At one point, analysts inspired by the list of motives approach relied on discredited instruments taken from psychodynamic theories (e.g., inkblot tests). Today, the workhorse measurement method is self-report, whether in surveys or interviews, as these approaches are more likely to capture the cultural and contextual specificity of motives. Regardless, the main point is that without calibrating standard social science techniques to detect people’s wishes, desires, goals, and strivings, the search for motives grounded in a solid empirical footing will continue to be elusive.

Motives as Schemas

D’Andrade provides a swift solution to these problems: Conceptualize motives as schemas. Thinking of motives as schemas is useful, according to D’Andrade, because of three (representational) properties schemas have.

  • First, schemas can capture the processual and interpretive nature of many motives and motivations. In particular, schemas are useful for representing categorical domains with “prototype” organization, are readily memorable, and are used to fill in the blanks in context. Human motivation is one such domain. Representing goals in schematic format thus makes them cognitively available and usable.
  • Second, D’Andrade claims that schemas “have the potential of instigating action” (29). Although as we will see, he never quite cashes in on this claim. He points to the American “schema of achievement” as an example. D’Andrade notes that this schema does more than just representing the concept of achievement; it also functions as a “goal” for people. Albeit a goal of varying strength depending on the specificities of the situation in which it is activated.
  • Third, goal-schemas differ in their level of autonomy. This means that both motivations to engage in relatively short-term actions that are the means to larger goals, and more pervasive goals people pursue at longer time scales (perhaps lasting a lifetime) can be represented as schemas. In this way, low autonomy goals are embedded within larger projects. For instance, we activate the driving the car schema in order to make it to the PTA meeting, which satisfies a higher-order motive for affiliation or social integration. However, others (high autonomy) goals operate more or less as pervasive or chronically active (e.g., dominance, achievement). People for whom a given goal is in a high state of activation are likely to interpret even ambiguous cues in situations as prompts to engage in actions that are consistent with those goals.
  • Fourth, schemas differ in their schematicity, with some more specific or lower-level schemas nested within higher-level ones (thus reproducing standard categorical taxonomies). This, for D’Andrade, solves the problem of unstructured lists of motives. Instead of coming as an unstructured (and arbitrary) list, motives are structurally organized as hierarchies, with some of the vague needs and motivations (power, achievement, affiliation, and the like) being at the top, and then more specific action-guiding schemas (become a CEO, join the local PTA) at lower levels. For D’Andrade, goal-schemas at a lower-level of schematicity (and thus higher in specificity) are more context-driven, while higher-level (and thus more schematic) goal-schemas function as the pervasive “goals” of classical theories of motivation. These (autonomous) motives function “as a person’s most general goals,” or “master motives” (30). They are not directly connected to action (because many particular actions would be consistent with the schema). Still, They are connected to specific actions via more particular goal-schemas.

In sum, for D’Andrade, schemas solve many problems for anyone seeking to link culture, cognition, and motivation. Thinking of goals as having schematic representation in human memory allows us to understand human action as the result of cognitive structures activated in the situation, used by the person for categorization and interpretation, which ultimately “instigate” action. This context dependence accounts for situational variations in motivated action within-persons. At the same time, since motives differ in both autonomy and specificity, schemas can also represent pervasive, chronically active motivations that transcend situations. In contrast to the list of motives approach, the schema approach allows to properly theorize people’s goals as being part of an “overall interpretive system,” in which goals interrelate in structured ways, such as the hierarchical organization of lower-level goals nested within more schematic master motives. Finally, because schematic representation is a general representational format (capable of capturing anything that can be conceptually represented), there is no one “list” of motives; instead, “there are at least as many kinds of motives as there kinds of goal-schemas” (32). This accounts for cross-cultural variability in motivations since many goal-schemas will be specific to particular settings and locations. Schematic representation also facilitates the social-scientific job of identifying motives empirically. When motives are conceptualized as schemas, this task becomes the same as the more general endeavor of identifying schemas in text, discourse, and talk (Mohr et al. 2020; Quinn 2016).

How do Goal-Schemas Motivate?

D’Andrade’s argument that goals can be stored in human memory in the form of (more or less) schematic representations endowed with systematic organization is compelling. That is, D’Andrade provides (one) story of how one aspect of human motivation (the goals towards which we strive) is internalized as personal culture in the forms of a particular set of representations. However, representation is necessary but not sufficient for motivation. For a mental state or structure to be motivational, it must have the power to cause action. D’Andrade uses various metaphors to refer to this power in the paper, such as “instigate.” However, it is unclear how exactly a goal representation can be motivational. After all, we can have many goals represented in memory (or even currently active) without any of those goals “moving” us to act.

Toward the end of the paper, D’Andrade gives another shot to explaining how an internalized goal-schema can be motivating. Here, he moves to a different metaphor: The idea that some internalized goal-schemas have “directive force.” Directive force can be thought of in the (Durkheimian) sense of a given representation exercising a “sense of [moral] obligation” in people. But for D’Andrade, this is actually “a special case of the more general phenomenon of motivation.” And therefore, schemas are “equally central to things people wanted directly—love, friendship, success…some of these schemas turn out to have their own obligations as well as their direct and indirect rewards” (36). D’Andrade then notes that these provide a link between the conception of motives as goal-schemas and Melford Spiro’s model of “levels” of internalization of cultural beliefs. Schemas endowed with motivational force would thus be those that have the “deepest” levels of internalization in Spiro’s sense. According to Spiro, people can go from simply being “acquainted,” with some set of public representations (level 1), to accepting them as half-hearted cliches (level 2), to adopting them as part of their stock of personal beliefs (level 3), to having them motivate and guide their action in everyday life (level 4) (D’Andrade, 1995, pp. 227–228). Only culture “taken up” at levels 3 and 4 counts as “internalized,” in a way that could plausibly “motivate” action. 

However, there is a problem here. The idea of internalization “depth” that D’Andrade, Spiro, along with other psychological anthropologists (Quinn et al., 2018a, 2018b) talk about is not a generic internalization story (in the sense discussed in a previous post). Instead, it is a special-purpose story that only applies to culture internalized as explicit, verbalizable belief; essentially knowledge-that (as distinguished from knowledge-what; see here for further discussion of knowledge-what). In a later publication, D’Andrade made this clear, noting that “[a]t the third level [of internalization], individuals hold their beliefs to be true, correct, or right” (1995, pp. 228, italics added). But as described by D’Andrade, goal-schemas are not a type of knowledge-that. Instead, they are a type of (categorical or conceptual) knowledge-what, endowed with all the characteristics of concepts when internalized in long-term memory and used for the same tasks (interpretation, property induction, inference, categorization, and the like). 

In this last respect, “levels” of internalization can be plausibly distinguished for beliefs concerning the “commitment” dimension. But this “levels imagery breaks down when it comes to the internalization of conceptual knowledge-what. It is nonsensical to say that people have a “lightly held” concept of achievement, affiliation, power, self-enhancement, and the like. Individual differences in internalized knowledge-what can be made, but the relevant dimension of internalization is not “depth” or “commitment” but something like “elaborateness.” Experts in a domain have more elaborate concepts of the entities and activities in that domain, not “deeper” ones. People for whom achievement is important may also have a more elaborate conceptual network (and perhaps hierarchical schema taxonomy) connecting various achievement-related goals and actions across various settings. 

Overall, the metaphor of “cultural depth,” while taken as a general-purpose account of cultural internalization (Sewell, 1992; Swidler, 2001), is a special-purpose story applicable to certain forms of knowledge that, like beliefs, encoding propositions about the world. While distinctions between different internalization modes can be made concerning knowledge-what, these will have very little to do with the idea of “depth,” or strength of commitment. In the end, it is unclear whether a schema is the sort of internalized culture to which the idea of levels of commitment applies. But more generally, it is doubtful that one can get a theory of motivation from a theory of degrees of commitment to such entities as beliefs or propositions. This account of motivation is not only overly intellectualist (as it restricts itself to consciously held belief), it is also not compatible with the very definition of motivation that D’Andrade began the paper with (where motivation is defined in terms of desire, want, pleasure, and reward). This commitment theory of motivation is also incompatible with the schema theory of representation that D’Andrade pursues in the paper. While motivation does undoubtedly have a representational component (something cannot be a motivation unless it is represented cognitively by the agent in some way) that role remains obscured in D’Andrade’s treatment. 

Conclusion

Overall, D’Andrade’s critique of the “list of motives” approach is well-taken, as is his suggestion that thinking of goals is represented in long-term memory in the form of schemas. D’Andrade thus provides an instructive account of how thinking about the format of mental representation can help us rethink some central concepts in cultural analysis such as “goals” or “ends.” The paper’s key message is still a sound one; to link culture and action, you need to have a story of how culture is internalized and represented in memory.  Mental representation (of goals, needs, desires, objects) is key because there can be no motivation without representation (Schroeder 2004). This approach can be extended by considering that schemas are only one way to represent goals in memory. After all, there is no reason why (following Rupert 2011) goals could also be represented by a panoply of other types of representation described by cognitive scientists, including (already considered) propositional beliefs, episodic memories, action-oriented representations, embodied representations, perceptual symbols, and many others.

However, to connect culture represented at the personal level to action, we need a substantive account of how mental states can be implicated in the causation of action; essentially we need a theory of motivation. Unfortunately, D’Andrade never closes the gap between the general representational proposal and actual motivational mechanisms. Nowhere are we told how purely representational, conceptual, or schematic mental representations can go on to “energize” or sustain motivated action in context. Missing are key elements that any theory of motivation should have (and which were embedded in D’Andrade’s very definition of the concept), such as wants, striving, desire, reward, pleasure, reinforcement, and learning (Kringelbach and Berridge 2016). Instead, D’Andrade never moves from purely metaphorical versions of how a purely representational state links to action, for instance, speaking of schematically represented goals can “instigate” action once activated (which sounds like a covert, and largely unsatisfactory, “ideomotor” account of the link between represented goals action of the “monkey represents, monkey does” type). This cannot deal with the fact that people in a given setting walk around with many goal representations that never become motivational. Ultimately, it is unclear why some goal representations have this instigating virtue and others do not. 

When he tries to get more concrete, D’Andrade provides a (familiar to sociologist) story: the goal representations that motivate are the ones that have been “deeply” internalized. But beyond the fact that this is just another (spatial) metaphor, the account D’Andrade provides, based on Spiro’s theory of internalization, does not even match the representational format he spent the entire paper arguing goals are represented in: Conceptual knowledge-what combining procedural and declarative components. Instead, the Spiro levels account for a special-purpose internalization story applicable to “beliefs.” Even in the case of belief, it is unclear whether the Spiro story actually tells us how beliefs motivate without relying on circularities and tautologies. That is, it seems like the deeply internalized beliefs (levels 3 and 4) are the ones causally implicated in the production of action, but as we saw earlier, this is literally the definition of what it is for a mental state to be motivating. We are not given an “origin” story of why some belief-like mental states acquire this power. 

This is not to pile on D’Andrade (or Spiro). The problem of linking culture and action via motivation is a tough one. But as argued before, even if some solutions previously provided are not up to par, we can agree on what the general outlines of a satisfactory solution can be. In this post, we have learned that having an account of cultural internalization or how culture is represented in memory is not enough. This is especially the case when linking culture and motivation, because motivation while incorporating a representational component, is not exhausted by it. Thus a theory that links culture to action must also be a theory of motivation, as D’Andrade observed. Motivation is key, because it tells us which slice of the culture that people have internalized has causal effects on action and which one will not.

One problem is that contemporary social science does not have satisfactory conceptions of motivation (relying on outdated drive-reduction or “need” models). D’Andrade’s account in which “motivation is experienced as a desire or wish, followed by a feeling of satisfaction if the desire is fulfilled,” and is linked to internal processes that “energize” or activate people to act such that there is typically a striving for something—a goal directedness in behavior” (24) is not a bad one as a starter pack. However, as noted, none of these elements end up (striving, wish, pleasure, fulfillment) end up being linked to schemas as candidate motivating (and not just representational) structures in D’Andrade’s classic paper. Future posts will be dedicated to cracking the puzzle of motivation and linking it to cultural analysis. 

References

Cervone, D. (2005). Personality architecture: within-person structures and processes. Annual Review of Psychology, 56, 423–452.

D’Andrade, R. G. (1992). Schemas and motivation. In R. G. D’Andrade & C. Strauss (Eds.), Human motives and cultural models. (pp. 23–44). Cambridge University Press.

D’Andrade, R. G. (1995). The Development of Cognitive Anthropology. Cambridge University Press.

Kringelbach, M. L., & Berridge, K. C. (2016). Neuroscience of Reward, Motivation, and Drive. In Recent Developments in Neuroscience Research on Human Motivation (Vol. 19, pp. 23–35). Emerald Group Publishing Limited.

Mohr, J. W., Bail, C. A., Frye, M., Lena, J. C., Lizardo, O., McDonnell, T. E., Mische, A., Tavory, I., & Wherry, F. F. (2020). Measuring Culture. Columbia University Press.

Quinn, N. (2016). Finding Culture in Talk: A Collection of Methods. Springer.

Rupert, R. D. (2011). Embodiment, Consciousness, and the Massively Representational Mind. Philosophical Topics, 39(1), 99–120.

Schroeder, T. (2004). Three Faces of Desire. Oxford University Press.

Sewell, W. H., Jr. (1992). A Theory of Structure: Duality, Agency, and Transformation. The American Journal of Sociology, 98(1), 1–29.

Swidler, A. (2001). Talk of love: How culture matters. University of Chicago Press.

Turner, J. H. (2010). Motivational Dynamics in Encounters. In J. H. Turner (Ed.), Theoretical Principles of Sociology, Volume 2: Microdynamics (pp. 193–235). Springer New York.

Culture and Action, or Why Action Theory is not Optional

The main reason social scientists study culture is because of the (sometimes implicit) hypothesis that culture “affects” or “causes” action (Swidler 2001a, 2001b; Vaisey 2009). If culture was a causally inert cloud of stuff floating around doing nothing, it would not be worth anyone’s attention. That is, cultural theory and action theory are not independent pursuits. Social scientists who study culture have implicit or explicit action theories. Social scientists interested in the “explanation of action” have to propose a story (even if it is only to dismiss it) of how culture enters into such an explanation. More ambitiously, an explicit and coherent theory of culture should be linked to an explicit and coherent theory of action (Parsons 1951, 1972). The action theory part of cultural theory tells us how culture actually performs its causal work.

This means that culture is involved in the explanation of action is not a trivial or self-evident statement. However, it seems to have been treated as such in the history of cultural and action theory in anthropology and sociology, with some exceptions. Whether the statement even makes sense depends on what we mean by “culture” in the first place. Consider the simplest version of the thesis:

CCA:

  1. Culture causes action.

One problem with this (very broad and vague) version of the thesis is that the default (folksy) meanings of the term culture usually imply the existence of some type of “collective mental” phenomenon. This could be, for instance, some kind of belief system, weltanschauung, or collective worldview (Turner 1994, 2014). The default meaning of “action,” on the other hand, is at the individual level. People are doing things, and more literally moving their bodies thus and so to achieve particular goals (e.g., Max Weber’s proverbial woodcutter chopping wood). In the case of CCA, therefore, we have some sort of ghostly, collective mental thing, exercising a direct causal effect on people’s action via unknown mechanisms. This type of “emanationist” picture via which culture exerts effects (e.g., “constraint”) on people was popular in idealist philosophical circles in the 19th-century and anthropological theory in the early twentieth century. It is unclear whether the thesis is conceptually coherent as stated (because it involves ontologically suspect collective abstracta bandying about real people Martin 2015), let alone whether it can ever be stated in a way that can be productively put to the test empirically.

It was not until social and behavioral scientists with interest in both action and cultural theory (such as Talcott Parsons) scrutinized the weaknesses of CCA that its main flaws began to be addressed. One obvious problem is that, even if you think that culture is a collective mental thing, and even if you believe that culture causally affects what people do, it cannot exercise unmediated or direct effects on action. Instead, we need to postulate an indirect causal effect mediated by an individual-level mechanism. The story can then go like this: People internalize collective public culture in the form of mental representations. This reduplicated internalized culture then causes people’s actions.

Thus, the problem of the cultural causation action (a “cultural theory” issue) is rendered equivalent to the problem of the mental causation of action (an “action theory” problem). Proposing a coherent action theory story (or grabbing one off-the-shelf from the storehouse of folk stories) then gives you the solution to the problem of how culture causes action, as long as you have your cultural internalization story straight.

This yields the slightly more complicated, but relatively less problematic, version of the cultural causation of action thesis:

CCA*:

  1. Culture exists as a body of beliefs and ideas external to people.
  2. People internalize external culture so that it becomes personal beliefs and ideas.
  3. Personal beliefs and ideas cause action via an action theory story.

As Swidler (2001b: 75) points out, this is more or less the story of the cultural causation of action that Talcott Parsons developed in a great big heap of writings starting in the early 1950s, when he joined his earlier theory of action (developed in the 1930s) to an analytic concept of culture as a system of collective “patterns” he distilled from the anthropology of the time (1972). For theorists like Parsons, therefore, “the influence of culture depended on showing that certain cultural elements, whether ideas or values, actually operated subjectively, in the heads of actors.”

As Swidler also points out, subsequent cultural analysis in the social sciences became discomfited with the idea of culture being in people’s heads. The complaints seem to have been twofold. Cultural analysts rebelled against CCA*(1) by noting that conceptualizing culture exclusively as abstract symbolic patterns was limited. Culture could also be discursive, or semiotic, or even material. The other versions of public culture can have causal effects on how people act without necessarily going through the internalization process. These alternative variants of how culture shows up outside people not fitting the CCA* story, and not needing to be lodged in people’s heads to affect action can, as Swidler (2001a) does, be used to tell a story of culture affecting action from “the outside in.” Accordingly, in rebelling against the theories of internalization provided by CCA* theorists, cultural analysts in sociology sought other ways in which culture could have causal effects on action that did not rely on internalization stories.

For a while, these seemed like knock-down arguments against CCA* type stories. With the advantage of hindsight, it is not clear whether those were good reasons for completely abandoning the idea that culture operates via internalized beliefs and values (Vaisey 2009; Patterson 2014; Wuthnow 2008). While we can acknowledge that some forms of public culture don’t need to go through people’s heads to affect their actions, a good swath of them actually do (Strauss and Quinn 1997). Ultimately, many of the stories that abandoned CCA* type postulates seem more like changing the subject, and therefore left open a lot of the culture in action problems that CCA* theorists tackled head-on (Strauss and Quinn 1997; Quinn et al. 2018; Patterson 2014). Today, there has been a resurgence of theorizing culture as operating via internalized, or “personal” mechanisms, seeking to avoid the weaknesses of earlier versions of CCA*. For instance, such theories draw on schema theory or dual-process models from cognitive science to show how culture can have (indirect) effects on action as internalized by people.

In this post, I will not address postulates (1) and (2) of CCA*. I will only note that there are ways to conceive of external or public culture in perfectly respectable naturalistic ways that do not make it a ghostly, ontologically suspect entity hovering over people. There are also perfectly respectable ways, consistent with what we know of the cultural neuroscience of learning, to reconceptualize the idea of the internalization of public culture by people. This process also loses the mysterious and problematic cast it acquired in classical cultural theory. As such, there is a path that can get us from CCA*(1) to CCA*(3). Presuming that we have coherent conceptions of public culture and a coherent internalization story, we still need to do the analytic work of providing a story of how internalized mental contents cause action. This is where cultural theorists, even those resurgent “neo-internalization” theorists (Vaisey 2009; Lizardo 2017), have done the least analytic work. However, without an action theory story, there cannot be a “culture causes action” (CCA) story either.

The Standard Action Theory Story

An action theory story is a causal story of how mental states can be (proper, not deviant) causes of action. First, for a mental state to be a cause of action, it has to be the right type of mental state. Mental states with the power to cause action are usually referred to as “motivating,” states. Action theorists in the contemporary philosophy of action disagree on which states (under the usual folk psychological taxonomy of the mental) are motivating in this sense. Humeans say, for instance, that purely representational or cognitive states (like beliefs) cannot be motivational. Instead, only specific types of states, endowed with some sort of conative or affective “oomph” (like wants and desires), can be motivational. Non-Humeans argue that things like beliefs or normative conceptions can be motivational in the sense of being proper causes of action under the right set of conditions. Action here is defined in a commonsensical manner to refer to goal-directed movements of the body (so no reflexes or tics).

What I will refer to as the “standard” action theory story (see Douskos 2017) has been best developed for the case of intentional action. As stated, CCA* is not restricted to intentional actions. It just says that culture can cause action via the mediation of internalized mental states. A lot of recent cultural theory uses a version of CCA*. The internalized mental states take the form of habits, tacit knowledge, skills, etc., to say that culture causes non-intentional actions via the mediation of these types of states. Regardless, I will begin with the standard intentional story, sometimes referred to as “Good Old Fashioned Action Theory” (GOFAT) (Martin 2015; Turner 2018), since if we can make this story work (or at least state the story in a way that could ostensibly work under a charitable interpretation), then it could be possible to derive the non-intentional cases as systematic deviations from the standard case. Besides, it is useful to begin here since “culture causes action” stories were first developed for the intentional case (Parsons 1951). It is only more recently that practice-based versions of CCA stories have been developed for the case of non-intentional action. Still, even here, people have not been prone to state these stories as action theory stories proper (see Lizardo and Strand 2010).

So what is the standard action theory story? It goes like this. Actions begin with the formation of an intention to perform a certain activity in a given context. The intention is an abstract characterization of what the action will be and, most importantly, the action’s goal. Intentions thus have both representational (belief-like) and “motivational” (desire-like) components (which should make both Humeans and non-Humeans happy). Unlike beliefs, however, which are supposed to represent what the actual world is like, intentions represent what a future state of the world will be (if the intention is accomplished). Thus, if I wake up and think to myself, “I will chop some wood this morning,” this mental state counts as an intention because it specifies (represents) the action that I will perform (however sketchily) and stipulates that I have a “pro-attitude” towards that action (I want to chop the wood) (the basics of this story in contemporary action theory are due to Davidson 1980). So unlike desires, which could be things that we want to do but we are not necessarily committed to doing, intentions imply a commitment to engaging in the action represented by the intention. 

Intentions are (typically consciously reportable) representational states because they have propositional content. An action is intentional just in case “what we do causally ensues from mental states with pertinent content” (Douskos 2017: 1129). So, if someone asks what I’m doing with this ax, I can always answer that I intend to use it to “chop some wood.” In that respect, intentions provide reasons for (causes of) action and rationalize action (e.g., make it interpretable after the fact). Note that it is precisely this “contentful” status of intentions that provides the link to their being causal effects of internalized cultural beliefs. In fact, under the sociological version of the standard story, intentions get their contents from the internalized beliefs about what is proper or customary to want to do. Once formed, intentions, by having a specific content, cause the tokening of specific sensorimotor representations of the actions that would properly satisfy their content. For instance, an intention to chop wood causes the tokening of specific mental representations concerning placing large pieces of wood in a chopping block, grabbing an ax, wielding in a way that will strike the wood, and so forth. It is in this way that intentions as mental states can be proper causes of action.

But what is being a “proper” cause of action? In the usual parlance of quantitative social scientists, it means being a non-spurious cause of the action. Thus, just like correlation is necessary but not sufficient for causation, preceding (or accompanying) the action is a necessary but not sufficient condition for an intention to be a proper cause of the action. This is because even though intention X can precede action Y, there can be a third factor, Z, that happens after X, but before Y, which is the actual cause of the action. Thus, if I form an intention to chop wood, place the wood in the chopping block, grab the ax, but exactly at that moment, I have a hallucination in which the piece of wood turns into a giant spider which I then try to kill with the ax, then the intention, even though it preceded the action, and even though the action was accomplished (I chopped the wood in the attempt to kill the imaginary spider) is not a proper cause of the resulting action. Instead, the pathological perceptual state was.

Thus, intentions cannot just be “prior” to action. They must be “in charge” of executing the action during the entire duration of the intention-driven action. If “intentions” were to take a break during action execution, this could threaten their being proper causes as other mental causes of action could then sneak in to do the job, rendering the intention spurious as a cause. Intentions, under the standard story, cannot just be initiators of action. They must also sustain the action until its completion: They are action-guiding mental states (Pacherie 2006).

This has led several philosophers to propose a distinction between the role intentions play before action and their role during intentional action. Pacherie (2006) refers to these as “dual intention” theories; these differentiate between constructs such as prior, future-directed, or prospective intentions, which are mental states happening prior to action that “set” the goals for intentional action, and such constructs as “intentions-in-action,” present-directed, or immediate intentions, which are mental states that accompany action during its execution and make sure that the actual act accords with the previously formed prior intention.

Culture and Intention

Classic sources of the standard action theory story in sociology focused on the role of culture in shaping and determining the content of prior intentions. Here the contemporary theory of action in philosophy makes a couple of points consistent with this classical sociological tradition. First, as Bratman (1984) noted, one thing that intentions do is that they serve as “terminators of practical reasoning.” Once someone forms an intention to do X, they stop batting around ideas as to what to do. Intentions stop the (potentially endless) deliberation as to what to do. If I decide to chop wood in the morning, then that determines my morning plans.

The main difference between sociological and other versions of the standard story is the search for cultural patterning across the intentions that people form. Sociological action theorists think of the consequences of a shared culture (e.g., a unified or coherent belief system) for personal action to provide people with a set of common overall intentions. This is how the social-scientific concept of “values,” is used to this day by heirs of this tradition. Values are “conceptions of the desirable” (Kluckhohn 1951:395), or in the standard folk psychological taxonomy, (relatively abstract) beliefs about what is best to want (thus combining representational and motivational components). In this story, the content of people’s specific intentions can be inherited from the more abstract values that they have internalized.

There is a problem here (which I won’t get into detail in this post) of how to derive specific intentions from abstract values (see Martin and Lembo 2020). An abstract value (e.g., self-transcendence, respect for tradition, and the like) can have many specific realizations at the level of concrete action intentions. In the same way, the same concrete intention (to chop wood) can be the realization of distinct abstract values (e.g., competitive economic achievement, spiritual self-realization via the practice of Zen). These one-to-many and the many-to-one problems are, however, not particular to values as a cultural element. It is pervasive in the standard action theory story, reproducing itself in the relationship between a “concrete” intention (e.g., chop wood) and the specific motor programs or bodily movements that realize that intention. Here we can see that chopping wood can have many practical realizations for the same person on different occasions and across different people sharing the same intention. In the same way, the same concrete set of bodily movements can be the realization of distinct intentions.

The other thing that prior intentions do, according to Bratman, is that they prompt practical reasoning about the best means to accomplish the goals encoded in the intention. This is consistent with classical sociological action theory, which poses another role for a set of shared cultural elements that function as “terminators” of this second bout of practical reasoning: Norms. While an a-cultural or purely Machiavellian actor can theoretically wonder about the best way to accomplish a goal in a relatively unconstrained way, normative considerations collapse this deliberative choice space since they rule out most of the potentially feasible ways to accomplish something as out of bounds due to normative considerations. In this way, institutionalized norms serve as heuristics for reasoning because they prevent people from reconsidering the means every time they form an intention. Instead, the default is to go with the normatively appropriate way to perform the intentional action.

To sum up, according to the standard story, internalized culture plays a central role in action that is (properly) driven by intentions as mental causes of action, thus providing a mechanism via which the third link of the CCA* story can be realized. First, internalized cultural beliefs about what is best to want end up setting the goals of most prior intentions for people. Under this story, people internalize motivational mental states that prescribe what they should strive for. These prior intentions then serve as the templates guiding intentions-in-action as they occur. This means that culture has “direct” causal effects on prior intentions as causally effective mental states and “indirect” causal effects on intentions-in-action via prior intentions. Intentions-in-action then directly affect the motor programs tokened to execute the specific bodily movements that realize the prior intention (Pacherie 2006).

Second, internalized culture collapses the search space for proper ways of achieving the prescribed goals. This is done via the construct of norms which are “canned” or “preset” ways of doing things that have the stamp of collective approval, legitimacy, and so forth. Thus, people are motivated to go with the normatively prescribed way rather than think up the best or most efficient way to achieve goals every time they think up a prior intention. In this way, norms directly affect the intentions-in-action that people pursue because they provide content to the mental states that represent the best manner in which intentional goals are to be achieved.

This is a neat story. It is also the story everyone in contemporary sociology, with some notable exceptions, hates (Martin 2015; Whitford 2002; Swidler 2001b) perhaps because it is too neat. My point here has not been to heap hate on this story for the umpteenth time. Instead, it has been to reconstruct the standard story as charitably as possible, showing the linkages between classical action theory in sociology and the contemporary theory of action in the philosophy of mind. The basic idea is that if we are going to tell heterodox stories, the content of the story can change, but not the format. If we are going to say that culture causes action, you cannot skip the step where you specify what type of culture you are talking about, how people internalize it, and how once internalized, this culture links up to some sort of mental cause of action. In future posts, we will see examples of what such heterodox stories might look like.

References

Bratman, M. (1984). Two Faces of Intention. The Philosophical Review, 93(3), 375–405.

Douskos, C. (2017). Habit and intention. Philosophia45(3), 1129-1148.

Kluckhohn, C. (1951). Values and Value-Orientations in the Theory of Action: An Exploration in Definition and Classification. In T. Parsons & E. A. Shils (Eds.), Toward a General Theory of Action: Theoretical Foundations for the Social Sciences (pp. 388–433.). Harvard University Press.

Lizardo, O. (2017). Improving Cultural Analysis: Considering Personal Culture in its Declarative and Nondeclarative Modes. American Sociological Review, 82(1), 88–115.

Lizardo, O., & Strand, M. (2010). Skills, toolkits, contexts and institutions: Clarifying the relationship between different approaches to cognition in cultural sociology. Poetics , 38(2), 205–228.

Martin, J. L. (2015). Thinking Through Theory. W.W. Norton, Incorporated.

Martin, J. L., & Lembo, A. (2020). On the Other Side of Values. The American Journal of Sociology, 126(1), 52–98.

Pacherie, E. (2006). Towards a dynamic theory of intentions. In S. Pockett, W. P. Banks, & S. Gallagher (Eds.), Does Consciousness Cause Behavior? An Investigation of the Nature of Volition (pp. 145–167). MIT Press.

Parsons, T. (1937). The Structure of Social Action. Free Press.

Parsons, T. (1951). The Social System. The Free Press.

Parsons, T. (1972). Culture and Social System Revisited. Social Science Quarterly, 53(2), 253–266.

Patterson, O. (2014). Making Sense of Culture. Annual Review of Sociology, 40(1), 1–30.

Strauss, C., & Quinn, N. (1997). A cognitive theory of cultural meaning (Vol. 9). Cambridge University Press.

Quinn, N., Sirota, K. G., & Stromberg, P. G. (2018). Introduction: How This Volume Imagines Itself. In N. Quinn (Ed.), Advances in Culture Theory from Psychological Anthropology (pp. 1–19). Springer International Publishing.

Swidler, A. (2001a). Talk of love: How culture matters. University of Chicago Press.

Swidler, A. (2001b). What anchors cultural practices. In K. K. Cetina, T. R. Schatzki, & E. von Savigny (Eds.), The Practice Turn in Contemporary Theory (pp. 74–92). Routledge.

Turner, S. P. (1994). The Social Theory of Practices: Tradition, Tacit Knowledge, and Presuppositions. University of Chicago Press.

Turner, S. P. (2014). Understanding the tacit. Routledge.

Turner, S. P. (2018). Cognitive Science and the Social: A Primer. Routledge.

Vaisey, S. (2009). Motivation and Justification: A Dual-Process Model of Culture in Action. American Journal of Sociology, 114(6), 1675–1715.

Whitford, J. (2002). Pragmatism and the untenable dualism of means and ends: Why rational choice theory does not deserve paradigmatic privilege. Theory and Society, 31(3), 325–363.

Wuthnow, R. (2008). The sociological study of values. Sociological Forum , 23(2), 333–343.

The Relation(s) Between People and Cultural Kinds

How do people relate to cultural kinds? This is a big topic that will be the subject of future posts. For now, I will say that the discussion has been muddled mostly because, in the history of cultural theory, some cultural kinds have been given excessive powers compared to persons. For instance, in some accounts, people’s natures, essential properties and so on have been seen as entirely constituted by cultural kinds, especially the “mixed” cultural kinds (binding cultural cognitive to artifactual aspects) associated with linguistic symbols (Berger & Luckmann, 1966; Geertz, 1973). The basic idea is usually posed as a counterfactual, presumably aimed at getting at something deep about “human nature” (or the lack thereof): “if people didn’t have language, [or symbols, etc.], then they’d be no different from (non-human) animals.” This is an idea with a very long history in German Romantic thinking (Joas, 1996), and which was revived in 20th century thought by the turn to various “philosophical anthropologies,” most influentially the work of Arnold Gehlen, who conceptualized the “human-animal” as fundamentally incomplete, needing cultural input, and in particular language, symbols, and institutions, to become fully whole (Joas & Knobl, 2011).

I argue that these type of theories (showing up in a variety of thinkers from Berger and Luckman–directly influenced by Gehlen–to Clifford Geertz) has led theorists to fudge what should be the proper relationship between people and cultural kinds in a way that does not respect the ontological integrity between culture and persons. What we need is a way to think about how persons (as their own natural kind) relate to cultural kinds (and even come to depend on them in fairly strong ways) in a way that does not dissolve persons (as ontologically distinct kinds) into cultural kinds (Archer, 1996; Smith, 2010). or, as in some brands of rational actor theory, see people as overpowered, detached manipulators of a restricted set of cultural kinds (usually beliefs), that they can pick up and drop willy-nilly without being much affected by them. Whatever relations we propose, they need to respect the ontological distinctiveness of the two sides of the relata (people and cultural kinds), while also acknowledging the sometimes strong forms of interdependence between people and culture we observe. So this eliminates hyper-strong relations like “constitution” from the outset.

Possession

What are the options? I suggest that there are actually several. For cultural kinds endowed with representational properties (e.g., beliefs, attitudes, values), Abelson’s (1986) idea that they are like possessions is a good one. Thus, we can say that people “have” a belief, a value, or an attitude. For persons, “having” these cultural-cognitive kinds can be seen as the end state of a process that has gone by the name of “internalization” in cultural theory. Note that this possession version of the relation between people and culture works even for the cultural-cognitive kinds that have been called “implicit” in recent work (Gawronski et al., 2006; Krickel, 2018; Piccinini, 2011); thus if a person displays evidence of conforming to an implicit belief, or attitude, etc., we can still say that they “have” it (even if the person disagrees!). This practice is both of sufficient analytic precision while respecting the folk ascription practices visible in the linguistic evidence pointing to the pervasiveness of the conceptual metaphor of possession concerning belief-like states (Abelson 1986). The possession relation also respects the ontological distinctiveness of people and culture, since possessing something doesn’t imply a melding of the identities between the possessor and possessed.

As a bonus, the possession relation is not substantively empty. As Abelson has noted, if beliefs are like possessions, then the relationship should also be subject to a variety of phenomena that have been observed between persons and their literal possessions. People can become attached to their beliefs (and thus refuse to let go of them even when exposed to countervailing evidence), experience loss aversion for the beliefs they already have, or experience their “selves” as extended toward the beliefs they hold (Belk 1988). People may even become “addicted” to their beliefs, experiencing “withdrawal” once they don’t have them anymore (Simi et al. 2017).

Reliance

What about ability-based cultural-cognitive kinds? Here things get a bit more complicated; we can always go with “possession,” and this works for most cases, especially when talking about dispositional skills and abilities (e.g., abilities we impute to people “in stasis” when they are not exercising them). Thus, we can always say that somebody can play the piano, write a lecture, or fix a car even when that ability is not being exercised at the moment; in that respect, abilities are also “like possessions” (Abelson, 1986).

However, possession doesn’t work for “occurrent” cultural kinds exercised in practice. It would be weird to refer to the relation between a person and a practice they are currently engaged in as one of possession; instead, here we must “move up” a bit on the ladder of abstraction, and get a sense of what the “end in view” is (Whitford, 2002). Once we do that, it is easy to see that the relationship between people and the non-conceptual skills they exercise is one of reliance (Dreyfus, 1996). People rely on their abilities to get something (the end in view) done or simply to “cope” with the world (Rouse 2000). The reliance relation concerning non-representational abilities has the same desirable properties as the possession relation for representational cultural-cognitive kinds; it is consistent with folk usage, and respect the ontological distinctiveness between persons as natural kinds and the abilities that they possess. A person can gain an ability (and thus be augmented as a person), and they can also lose an ability (e.g., because they age or have a stroke), and they still count as people.

Parity and Externality

Finally, what about the relation between people and public cultural kinds such as artifacts? First, it is important to consider that, in some cases, artifacts mimic the functional role played by cultural cognitive kinds. So when we use a notepad to keep track of our to-do list, the notepad plays the role of an “exogram” that is the functional analog of biological memory (Sutton 2010). In the same way, when we use a calculator to compute a sum, the calculator plays the same functional role (embodying an ability) that would have been played by our internalized ability to make sums in our head. In that case, as it would not be disallowed to use the same relational descriptors, we use for the relationship between people and cultural-cognitive kinds regardless of location (internalized by people or located in the world). So we would say that Otto possesses the belief that he should pick up butter from the store regardless of whether they committed it to “regular” (intracranial) memory (an “engram”) or to a notebook (an “exogram”).

This “parity principle,” first proposed by Clark and Chalmers (1998) in their famous paper on the “extended mind,” can thus easily be transferred to the case of beliefs, norms, values, “stored” in the world (acknowledging that this does violence to traditional folk-Cartesian usages of concepts such as belief). The same goes for the (lack of) difference between exercising abilities that are acquired via repetition and training, which are ultimately embodied and internalized, and those exercised by reliance on artifacts that also enable people to exercise those abilities (so we would say that you rely on the calculator to compute the sum). In both cases, people use the ability (embodied or externalized) to get something done.

Usage/Dependence/Scaffolding

This last point can be generalized, once we realize that most artifactual cultural kinds (inclusive of those made up of “systems” of mixed—e.g., symbolic–kinds) have a “tool-like” nature. So we say people use language to express meanings or use tools to get something done. Even the most intellectualist understanding of language as a set of spectatorial symbolic representations acknowledges this usage relation. For instance, when theorists say that people “need” (e.g., use) linguistic symbols “to think” (Lizardo, 2016) (a pre-cognitive science exaggeration, based on a folk model of thinking as covert self-talk; most “thinking” is non-linguistic (Lakoff & Johnson, 1999), and a lot of it is unconscious (Dijksterhuis & Nordgren, 2006)).

The general relation between people and artifactual kinds is thus analogous to the relationship between people and the skills they possess; for the most part, people use or depend on public artifactual kinds to get stuff done (another way of saying this is that artifactual cultural kinds enable the pursuit of many ends in view for people). Once again, note that the use or dependence relation is what we want; public cultural kinds do not “constitute” or otherwise generate, or “interpellate” people as a result of its impersonal functioning (as in older structuralist models of language). Instead, people use public artifactual culture as a “scaffold” that allows them to augment internalized abilities and skills to engage in action and pursue goals that would otherwise not be possible (alone or in concert with others).

In sum, we can conceive of the relationship between people and cultural kinds in many ways. Some, (like constitution) are too strong because they dissolve or eliminate the ontological integrity of one of the entities in the relation (usually, people). But there are other options. For representational cultural cognitive kinds, the relation of possession fits the bill; people can have (and lose) beliefs, norms, values, and the like. For non-conceptual abilities, the relation of reliance works. Finally, for externalized artifacts and other “tool-like” public kinds, the relation of usage, and more strongly dependence and scaffolding can do the analytic job.

References

Abelson, R. P. (1986). Beliefs Are Like Possessions. Journal for the Theory of Social Behaviour, 16(3), 223–250.

Belk, R. W. (1988). Possessions and the Extended Self. The Journal of Consumer Research, 15(2), 139–168.

Archer, M. S. (1996). Culture and Agency: The Place of Culture in Social Theory. Cambridge University Press.

Berger, P. L., & Luckmann, T. (1966). The Social Construction of Reality: A Treatise in the Sociology of Knowledge. Doubleday.

Clark, A., & Chalmers, D. (1998). The Extended Mind. Analysis, 58(1), 7–19.

Dijksterhuis, A., & Nordgren, L. F. (2006). A Theory of Unconscious Thought. Perspectives on Psychological Science: A Journal of the Association for Psychological Science, 1(2), 95–109.

Dreyfus, H. L. (1996). The current relevance of Merleau-Ponty’s phenomenology of embodiment. The Electronic Journal of Analytic Philosophy, 4(4), 1–16.

Gawronski, B., Hofmann, W., & Wilbur, C. J. (2006). Are “implicit” attitudes unconscious? Consciousness and Cognition, 15(3), 485–499.

Geertz, C. (1973). The interpretation of cultures: Selected essays. Basic books.

Joas, H. (1996). The Creativity of Action. University of Chicago Press.

Joas, H., & Knobl, W. (2011). Social theory: twenty introductory lectures. Cambridge University Press.

Krickel, B. (2018). Are the states underlying implicit biases unconscious? – A Neo-Freudian answer. Philosophical Psychology, 31(7), 1007–1026.

Lakoff, G., & Johnson, M. (1999). Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought. Basic Books.

Lizardo, O. (2016). Cultural symbols and cultural power. Qualitative Sociology. https://link.springer.com/content/pdf/10.1007/s11133-016-9329-4.pdf

Piccinini, G. (2011). Two Kinds of Concept: Implicit and Explicit. Dialogue: Canadian Philosophical Review / Revue Canadienne de Philosophie, 50(1), 179–193.

Rouse, J. (2000). Coping and its contrasts. Heidegger, Coping, and Cognitive Science.

 

Internalization and Knowledge What

As discussed in a previous post, the sociological discussion of internalization has been traditionally dominated by an emphasis on processes in which other people, via the mediation of artifacts, serve as the primary conduits via which cultural-cognitive kinds are internalized. In that respect, sociologists do not seem to make too much of an effort to differentiate internalization, or the acquisition of cultural kinds from interaction and experience in the world, from the more specific idea of socialization, or the acquisition of cultural kinds from the concerted efforts of other people (the “agents” of socialization) to try to transmit or teach them to us in some way (Berger and Luckmann 1966; Parsons 1952)

Equating internalization and socialization works well for the cultural-cognitive kinds considered in the previous discussion; in the case of beliefs and skills, internalization necessarily involves interaction with artifacts created by other people (beliefs conveyed via oral or written communications), interaction with people when they produce “live” version of such artifacts in the form of spoken words (or other overt symbols), and even the direct manipulation of the body of apprentices on the part of teachers (Downey 2014)

Interestingly, the case of belief and the case of skill are prototypical versions of two types of knowledge usually contrasted in social and cognitive science, following a classic distinction proposed by the philosopher Gilbert Ryle (2002). In Ryle’s rendering, propositional beliefs rendered as sentences in a natural language are a clear case of “knowledge that,” while skills, hard or impossible to verbalize or put in propositional form, are the prototypical case “knowledge how.” For instance, we would say, of a person who holds this belief, they think that immigrants are good for America and, of a person who commands this skill, they know how to dance Capoeira. 

However, more extensive consideration of a lot of the internalized knowledge held by people reveals the existence of a large swath of internalized culture that does not quite fit the neat division between explicit propositional beliefs and skills (in terms of the nature of the kind of involved) nor does it fit the usual origin story we tell of such kinds in terms of their provenance in teachers, socialization agents, role models and the like. Take, for instance, cultural knowledge about such entities as cats, computers, houses, or camping trips. These are the cultural cognitive kinds psychologists refer to as concepts (Barsalou 1992; Machery 2009; Prinz 2004)

Concepts clearly count as a form of internalized culture but it is unlikely any socialization agents set out (or spent much effort) to teach you cats have fur, computers run on electricity, or camping trips happen in the summer and the same for the myriad of concepts you have internalized. Instead, this is knowledge that you likely “picked up,” just by living in a world containing cats, computers, and camping trips. In fact, the reason why people don’t need teachers and socialization agents to internalize that cats and birds are alive but a rock is not, is that this knowledge is taken to be so obvious that it, in the words of anthropologist Maurice Bloch (1998:22ff), it “goes without saying”; accordingly, no socialization agent would expend effort transmitting this knowledge since they presume people will pick it up on their own (saving their energies for things that are not that obvious). This means that a lot of internalized culture does not come about via any “socialization” process at least as this is traditionally conceived (Bloch 1998:23ff; Bourdieu 1990); this, in particular, seems to apply to conceptual knowledge as an internalized cultural kind.

In contrast to most propositional beliefs attaching normative, conventional, or arbitrary predicates to entities (e.g., such as “good for America” to “immigrants”), it is a necessary condition that the world is the way it is for people to internalize a lot of the conceptual knowledge they have. For instance, if you were to take a magical time machine and go back to the fourteenth century armed with your current (explicit) conceptual knowledge of what computers are and do and tried to convey it to medieval denizens by talking to them, it is likely that you would fail to transmit the concept of a computer to your interlocutors (although you might be able to transmit a number of fantastical beliefs about the mysterious entity you are calling a “computer”). 

In this last respect, all of your “socialization” efforts would be for naught, because in order to internalize workable conceptual knowledge about a thing, you need to interact (directly or indirectly) with the thing the concept is about; in addition, you need to have workable conceptual knowledge about a number of other domains related to the thing (e.g., electricity and machinery in the case of computers) and about the likely situations and contexts in which the thing is likely to be found (e.g., offices) (Yeh and Barsalou 2006).

This is different from belief acquisition. For instance, I (a socialization agent) can stipulate the existence of a substance called “dilithium” and transmit to you the belief “dilithium can power a starship.” You do not need to have a working concept of dilithium, beyond the most general one (e..g, dilithium is a kind of substance), in order for you to acquire beliefs about dilithium (although you will have to have some conceptual knowledge, however vague, indirect, and metaphorically structured, about what “powering up” a technological artifact is, and what a “starship” is).

Enculturation versus Socialization

The above discussion suggests that concepts are a theoretically important cultural-cognitive kind, distinct from explicit beliefs and non-conceptual skills, that can help broaden and enrich our understanding of the different ways cognitive-cultural kinds can come to be internalized by people. This is for (at least) two main reasons.  

First, the existence and pervasiveness of concepts as internalized cultural-cognitive kinds license the distinction between socialization and enculturation as routes to the internalization of cultural kinds. Most sociologists are like Zerubavel in the birthday party example offered in the previous post and use the terms interchangeably, talking about “socialized or acculturated” people. We are now in a position to make a more principled distinction. Socialization is the internalization of cultural-cognitive kinds, such as beliefs and skills, from interaction with agents who intend for us to learn explicit beliefs via direct or indirect (e.g., put them in the world in artifactual form for us to find) symbolic interaction or apprenticeship relations in which such agents coordinate, supervise, and ensure the acquisition of particular skills (e.g., walking, writing, riding a bike). 

Enculturation, on the other hand, is a more general idea, referring to all forms of internalization of cultural kinds, even in cases where no explicit teachers or communicators (either human or artifactual) are involved. In contrast to socialization, where we can reconstruct a direct or indirect communicative or transmissive  intention on the part of a socialization agent and directed to a socialization target (which, when successful results in internalization), with enculturation, we encounter the, initially puzzling case, of cultural internalization that seems to work by “osmosis.”

 Most conceptual knowledge is not acquired via socialization; instead, the bulk of conceptual knowledge is acquired via enculturation: Non-directive processes of experience with and exposure to (solitary or with others, direct or mediated) to exemplars of the physical, artifactual, biological, or social kind in question. For instance, a lot of the conceptual knowledge about the properties of objects residing in the “middle-sized” world of cats, dogs, rocks, tomatoes, magnets, and computers (e.g., not electron, quarks, and supernovas) is acquired via enculturation (not socialization), although knowledge about implicit aspects of some of those objects, if it exists, is usually acquired via socialization (we can go to engineering school and figure how computers work from a teacher or a book). Contextual or variable knowledge about practices regarding such objects (e.g., that in this house cats stay outside) is clearly acquired by socialization, while knowledge that cats eat food, like to sleep, and can move on their own without having to be pushed around by a person (Mandler 1988), is acquired mainly via enculturation. 

While a lot of (lexical) linguistic knowledge (e.g., mapping of word labels to objects) is acquired via socialization, it is important to underscore that conceptual knowledge (e.g., that cats have tails and dogs bark) is distinct from the knowledge of how to map lexical labels to objects in a natural language (Tomasello 2005). Children begin to acquire conceptual knowledge about a lot of categories before they learn the mapping between lexical items and members of that category in their native language (Bloch 1991). In the same way, grammatical linguistic knowledge is acquired via enculturation (Tomasello 2005), although a second-order version of it is re-acquired in school via socialization. 

Knowledge What

Second, concepts as cultural-cognitive kinds do not quite fit Ryle’s “knowledge-that” and “knowledge-how” binary mentioned earlier. As already noted, we can have “knowledge-that” beliefs about things we have no (or very faint) concepts of (like dilithium). In addition, the hallmark of procedural knowledge (e.g., knowledge of how to ride a bike) is precisely that it is non-conceptual (Dreyfus 2005). You do not need the conceptual knowledge about bikes (e.g., that they are typically made out of metal) in order to learn how to ride one. In fact, you could theoretically lose the conceptual knowledge (e.g., via some traumatic brain injury causing selective amnesia) while retaining the practical expertise. 

In this last respect, the existence of conceptual knowledge as internalized cultural-cognitive kinds, distinct from propositional and procedural knowledge, points to the possibility that Ryle’s classic distinction of know-how/know-that does not provide an exhaustive taxonomy of internalized cultural kinds, as has been presumed in previous work (Lizardo 2017). What is missing is what philosophers Peter Gardenfors and Andreas Stephens (2018; see also Stephens 2019) have recently referred to as knowledge-what; general (impersonal) knowledge about the expected properties and features of objects and events in the world. Knowledge-what is equivalent to what other theorists refer to as “conceptual knowledge” or knowledge stored in the “human conceptual system” (Barsalou 2003; Barsalou et al. 2003)

In terms of the contemporary theory of memory systems, if knowledge-how is associated with non-declarative procedural memory and knowledge-that with declarative episodic memory, then knowledge-what encompasses both non-declarative and declarative aspects of semantic memory (Stephens 2019). Accordingly, if knowledge-how is composed of the sum total of cultural-cognitive kinds internalized as skills, and knowledge-that is that composed of cultural-cognitive kinds internalized as (explicit) beliefs (and other declarative “propositional attitudes” about the world (Schwitzgebel 2013)), then knowledge-what is primarily stored in the form of concepts (although we do not need to settle on any one particular theory about the format in which concepts are stored in long term memory). 

What makes conceptual knowledge distinctive from non-conceptual (procedural) or strictly propositional knowledge is the fact that it allows us to categorize, make inferences (e.g., derive new knowledge from old knowledge), and thus make reliable inductions about the properties and characteristics of the physical, biological, and social kinds that fall under the concept (Gärdenfors and Stephens 2018). In this respect, concepts stored in semantic memory seem to have both procedural (they allow us to do things) and declarative components (Parthemore 2011; Stephens 2019). Thus, if we know that an event is a “birthday party” (as with the Zerubavel example above), we can reliably guess (and expect) that cake will be served. If we know something is a cat, then we can reliably guess (and expect) that it likes to sleep, eat food, and it’s not ten feet tall. 

In this last respect, it seems like Zerubavel was talking about enculturation (as an example of internalization), not socialization, if only because it would be odd to find socializing agents expending much effort “teaching” people that cakes are eaten at birthday parties; instead, parents bring out the cake since even before kids can talk (or show them picture books with birthday parties featuring cake), so by the time they can talk they expect to see cakes at birthday parties. In this respect, the presence of cake is part of the (Euro-American) concept of a birthday party (and is not a propositional belief about birthday parties although it may be that too), and people learn it via an enculturation process (although a late newcomer from a society in which something else was served on this occasion would probably have to learn it via socialization). 

There are of course systematic relations between both enculturation and socialization processes, and knowledge-that and knowledge-what as internalized cultural kinds. People become encultured (exposed to a multimodal ensemble featuring people, activities, and objects in a situational context) at the same time that they are socialized; so these internalization processes are not mutually exclusive. However, since enculturation is the more general form of internalization, it follows that, even though all socialization entails enculturation, a lot of enculturation takes place absent the concerted effort or explicit attempts at teaching coming from socialization agents (Bloch 1998; Bourdieu 1990; Strauss and Quinn 1997). Just by acting pragmatically (alone or in concert with others) in a world populated by physical, biological, artifactual, and social kinds people will come to internalize a large swath of (some easy some hard or impossible to explicitly articulate) conceptual knowledge-what about those kinds. 

In this last respect, it is likely that one reason why the distinction between knowledge-that and knowledge-what has not been sharply made in cultural theory has to do with the “linguistic fallacy” (Bloch 1998:23ff); this is the idea that, just because we can paraphrase conceptual knowledge using linguistic propositions (e.g., we can say that cats have tails) in belief-like form, it follows that conceptual knowledge consists of just such a collection of know-that sentences and propositions (e.g., “beliefs about” the kind the concept refers to (Bloch 1991; Strauss and Quinn 1997:51)). However, despite their many differences (Machery 2009), no contemporary theory of concepts taken as a serious contender in cognitive psychology sees them exclusively represented as a collection of sentence-like structures (although some armchair philosophical theories, such as Jerry Fodor’s “language of thought” hypothesis do). 

A well-known problem with the proposal that conceptual knowledge-what can be reduced or paraphrased as a lot of “knowledge-that” statements is what the philosopher Daniel Dennett (2006) once referred to as the “frame problem.” This is the idea that the number of explicit beliefs we would have to impute to a person to try to summarize their storehouse of (multimodal, cross-contextual) conceptual knowledge what of even the simplest of “basic level” objects such as a chair is virtually infinite, exploding exponentially once we realize how much “implicit beliefs” people seem to have about the category (e.g., we would have to presume that people “know that” chairs are not made out of cheese, did not exist in the Pleistocene, do not explode five minutes after someone sits on them, are not secretly laughing behind our backs, and so on.)

Partly motivated by this (and other issues; see Prinz (2004) and Barsalou (1992)), some of the more promising accounts of concepts as internalized cultural (and cognitive) kinds, abandon lingua-form representation altogether, suggesting that conceptual knowledge consists of simulations stored in the same modality-specific format as the perceptions we have of the (physical, biological, social, etc.) kinds represented by the concept (Barsalou 1999; Clark 1997; Prinz 2004). This account is consistent with observations about cultural internalization made by ethnographers. As Bloch (1998: 25) notes, “[a]ctors’ concepts of society are represented not as strings of terms and propositions, but as governed by lived-in models, that is, models based as much in experience, practice, sight, and sensation as in language” (see also Shore (1996); Bourdieu (1990) and Strauss and Quinn (1997)); propositional beliefs that are a cultural kind distinct from concepts of. In this respect, concepts as a cultural cognitive kind, acquired via enculturation processes may represent a much more crucial aspect of people’s everyday knowledge of the world than propositional beliefs “about” the world. 

One upshot of the above discussion is that we do not need three separate internalization stories for the three (broad) forms of internalized knowledge (that, how, and what). Instead, enculturation, or, the emergence of personal culture via pragmatic and bodily interaction in the world, serves as a general template, with concept acquisition being the most general form of this process, and skill acquisition and belief formation serving as special-purpose stories featuring artifact-mediated interactions with the world, typically involving other people as intentional drivers of the internalization process (“socialization”). In this respect, all cultural-cognitive kinds (e.g., concepts, skills, beliefs, etc.) are constructed and internalized via people’s activity-driven experience in the world, only a subset of which involve interaction with artifactual cultural kinds. Some cultural-cognitive kinds (e.g., concepts for animals and objects) can emerge from people’s direct interactions with other biological and physical kinds, while others (beliefs about the benefits to America that come from immigration) from people’s interactions with artifactual kinds produced by others with the intent to transmit them to us. 

References

Barsalou, L. (2003). Situated simulation in the human conceptual system. Language and Cognitive Processes, 18(5-6), 513–562.

Barsalou, L. W. (1992). Frames, concepts, and conceptual fields. Lawrence Erlbaum Associates, Inc.

Barsalou, L. W. (1999). Perceptual Symbol Systems. Behavioral and Brain Sciences, 22(4), 577–609.

Barsalou, L. W., Kyle Simmons, W., Barbey, A. K., & Wilson, C. D. (2003). Grounding conceptual knowledge in modality-specific systems. Trends in Cognitive Sciences, 7(2), 84–91.

Berger, P. L., & Luckmann, T. (1966). The Social Construction of Reality: A Treatise in the Sociology of Knowledge. Doubleday.

Bloch, M. (1991). Language, Anthropology and Cognitive Science. Man, 26(2), 183–198.

Bloch, M. E. F. (1998). How we think they think: Anthropological approaches to cognition, memory, and literacy. Westview Press.

Bourdieu, P. (1990). The logic of practice. Stanford University Press.

Clark, A. (1997). Being There: Putting Brain, Body, and World Together Again. MIT Press.

Downey, G. (2014). “Habitus in Extremis”: From Embodied Culture to Bio-Cultural Development. Body & Society. http://bod.sagepub.com/content/20/2/113.short

Dreyfus, H. L. (2005). Overcoming the Myth of the Mental: How Philosophers Can Profit from the Phenomenology of Everyday Expertise. Proceedings and Addresses of the American Philosophical Association, 79(2), 47–65.

Gärdenfors, P., & Stephens, A. (2018). Induction and knowledge-what. European Journal for Philosophy of Science, 8(3), 471–491.

Lizardo, O. (2017). Improving Cultural Analysis: Considering Personal Culture in its Declarative and Nondeclarative Modes. American Sociological Review, 82(1), 88–115.

Machery, E. (2009). Doing without Concepts. Oxford University Press.

Mandler, J. M. (1988). How to build a baby: On the development of an accessible representational system. Cognitive Development, 3(2), 113–136.

Parsons, T. (1952). The superego and the theory of social systems. Psychiatry, 15(1), 15–25.

Parthemore, J. E. (2011). Concepts enacted: confronting the obstacles and paradoxes inherent in pursuing a scientific understanding of the building blocks of human thought [Doctoral, University of Sussex]. http://sro.sussex.ac.uk/id/eprint/6954

Prinz, J. J. (2004). Furnishing the Mind: Concepts and Their Perceptual Basis. MIT Press.

Ryle, G. (2002). [1949], The Concept of Mind. Chicago: The University of Chicago Press,. With an lntroduction by Daniel C. Dennett.

Schwitzgebel, E. (2013). A Dispositional Approach to Attitudes: Thinking Outside of the Belief Box. In N. Nottelmann (Ed.), New Essays on Belief: Constitution, Content and Structure (pp. 75–99). Palgrave Macmillan UK.

Stephens, A. (2019). Three levels of naturalistic knowledge. In M. Kaipainen, F. Zenker, A. Hautamäki, & P. Gärdenfors (Eds.), Conceptual Spaces: Elaborations and Applications (pp. 59–75). Springer.

Strauss, C., & Quinn, N. (1997). A cognitive theory of cultural meaning (Vol. 9). Cambridge University Press.

Tomasello, M. (2005). Constructing a Language. Harvard University Press.

Yeh, W., & Barsalou, L. W. (2006). The situated nature of concepts. The American Journal of Psychology, 119(3), 349–384

Internalized Cultural Kinds

Internalization used to be a central concept in cultural theory in sociology, anthropology, psychology, and related fields. It was the theoretical centerpiece of Talcott Parsons’s blend of anthropological culture theory, sociological functionalism, and Freudian psychoanalysis ensuring the “interpenetration” of the cultural, social, and personality systems (Alexander, 2014; Kuper, 2009; Lizardo, 2016). Parsons (e.g., 1958) went on to develop a rather complex neo-Freudian account of the internalization process (thinking that it was the same thing Freud called “introjection”) involving various psychoanalytic concepts in vogue in his intellectual environment at the time, such as identification, object-relations, cathexis, the incest taboo, Oedipus complex, and the like. Through a variegated interplay involving mothers, fathers, schools, and peers (among other “socialization agents”), these processes resulted in the “introjection” (internalization) of values institutionalized in the social system (and other cultural kinds such as conceptual schemes (Parsons, 1952)) into the personality system so that they became motivators and drivers of action in conformity with those values and schemes.

Concern with internalization as a central notion in cultural analysis waned in the 1970s and 1980s, as the status of psychoanalytic thinking and concepts declined in sociology and anthropology in particular and the social and human sciences more generally. Anti-mentalist perspectives restricting culture to observable performances, activities, and symbols took root (Geertz, 1973; Wuthnow, 1989), banishing “culture in persons” from consideration as bona fide cultural kinds (see Strauss & Quinn, 1997, p. 12ff for a synthetic telling of this story). In sociology, approaches to the culture-action linkage downplaying the functionalist proposal that action was driven by “deeply” internalized value commitments, although beginning as heterodox incursions (Swidler, 1986), ultimately became dominant, fitting in with the trend to focus on the external environment at the expense of culture in persons (Swidler, 2001; Vaisey, 2008).

Yet, the problem of internalization (or the status of culture in persons) never disappeared from cultural theory (Shore, 1996; Strauss & Quinn, 1997, p. , Chap. 2). After all, sociologists emphasizing the causal “power” of culture need a way to link cultural kinds to persons, and internalization is the only concept available to forge this linkage (Quinn et al., 2018). Accordingly, we see such cultural theorists as Jeffrey Alexander chiding sociologists for failing to emphasize “…the power of the symbolic to shape interactions from within, as normative precepts or narratives that carry internalized moral force” (Alexander, 2003, p. 16 italics added; see also Pp. 152-153 of the same book on the internalization of cultural codes). In a similar way, the sociologist Eviatar Zerubavel notes that

[t]he logic of classification is something we must learn. Socialization involves learning not only a society’s norms but also its distinctive classificatory schemas. Being socialized or acculturated entails knowing not only how to behave, but also how to perceive reality in a socially appropriate way. By the time she is three, a child has already internalized the conventional outlines of the category ‘birthday present’ enough to know that, if someone suggests that she bring lima beans as a present he must be kidding (1999, p. 77, italics added).

Thus, rather than being some sort of ancient holdover from functionalism, a model pretty close to Parsons’s Durkheimian Freudianism continues to be used by contemporary theorists, whenever those theorists wish to make a case for enculturation as a form of mental modification via experience which has lasting consequences for cognition, motivation, and behavior. As such, today, cultural analysts are in a position of needing some account of cultural learning and internalization, but with very few workable ones having come forward to do the job (but see Strauss & Quinn, 1997). This means that the question of internalization is very much alive in cultural theory today.

Criteria for Internalization

When can we say a cultural kind is internalized? Different theorists propose different criteria. The standards proposed depend both on the preferred cultural kind analysts think is subject to the internalization process, and the ontic claims they make about the properties of these kinds. Additionally, different conceptions of internalization are put forward depending on “where” in the actor’s cognitive economy the presumed cultural kind is thought to “reside” after the internalization process is completed. For instance, some theorists might say that internalization entails the uptake of cultural kinds into the explicit mind (or declarative memory), while other theorists might say that internalization also means that some cultural kinds become residents of the “implicit mind” or the (dynamic or cognitive) unconscious.

The one thing that possibly all proposals have in common is that internalization implies some kind of (more or less durable) modification of the person. This modification may (under the more ambitious proposals such as Parsons’s) entail the “transfer” of cultural-kinds previously existing “outside” the person (e.g., values institutionalized in the social system) into the cognitive or motivational economy of the person (values operating as commitments and part of the personality (Parsons, 1968)). This transfer necessarily changes the nature of the cultural kind in question, which means that theories of internalization make assumptions about locational ontic shifts in cultural kinds. In our terms, some theories of internalization conceive it as a process whereby culture initially located in the world, comes to be located in people.

In this last respect, theories of internalization can be thought of as causal stories about the origins of culture in persons (Quinn et al., 2018; Strauss, 2018; Strauss & Quinn, 1997). They answer the question: Where does personal culture come from? Also, all theories of internalization presuppose that there must be some conduit serving as transmission pathways from the world to people. Thus, whatever else it might be, internalization “refers to the process by which cultural representations become part of the individual” (D’Andrade 1995: 227). The nature of the proposed conduits varies, but they are usually (at least in sociology) other people although they could also be impersonal conduits such as books or other communication media (or even abstract impersonal things such as “language” or the “zeitgeist”). As we will see later, the “conduit metaphor” (Reddy, 1979) is a pervasive (but often misleading) part of internalization theories in the social sciences.

Internalization: The Straight Story

As stated in the foregoing, internalization seems to be a complex and multifaceted affair; but it need not be. Let us begin with the simplest case, which is the internalization of a paradigmatic cultural kind such as “belief” (Rydgren, 2011). Theorists who say that beliefs are the type of cultural kinds that can be internalized (e.g., Strauss, 2018), are making a relatively straightforward (at least by the standards of cultural theory) statement. They are saying something like the belief “immigrants are good for America” first existed in the world (e.g., was held by other people, or printed in a book or newspaper) and at some point was internalized by the focal person; after this, it became their belief.

The process can be decomposed as follows: First, the person (a) becomes exposed to the belief in some way (presumably in oral or written form), (b) examines it with regard to content, (c) decides that it is valid (they “agree” with it), and (d) adds it to the set of beliefs they hold as their “own” (Gawronski et al., 2008). Some theorists take this last step very literally and say something like “it was added to their belief box” (Schwitzgebel, 2013). The internalization of “third-order beliefs”, namely, beliefs about what others believe, or, the “general climate” of opinion, is similar to this except that it skips step (c) and substitutes step (d) with “added to the set of beliefs they know exist but are not necessarily their own” (perhaps a separate belief box).

We need not be concerned with whether this, very much “Descartian,” belief formation story is factually right, or whether belief boxes actually exist (because they almost certainly do not), but only that when we say “people internalize beliefs” we are not making a particularly complex or obscure ontic claim about this cultural kind. In fact, an alternative “Spinozan” belief formation story (Huebner, 2009; Mandelbaum, 2014), is even simpler than the Descartian one. According to this account, there is only one step to internalization in the case of belief: Exposure. Once exposed to a belief (in whatever form) people automatically believe it, and it is only disbelieving (de-internalization?) that requires a number of multiple, explicit, and laborious steps (obviously the Spinozan account explodes the first versus third-order belief distinction). Note that regardless of their (gigantic) differences, Descartian and Spinozan belief-formation stories agree in making the ontic property claim that beliefs are the sorts of cultural kinds that can be internalized (via some process).

The belief internalization example is also clear with regard to what we can refer to as the property-preservation assumption that many internalization accounts of cultural kinds share. This is, theories of internalization usually presume that, if (a) someone internalizes a cultural kind, then (b) that kind retains whatever properties it possessed previous to internalization after it is internalized by people. The properties of the kind become properties (or capacities) of people.

For instance, the paradigmatic property attributed to beliefs as a cultural kind is that beliefs represent (picture) the world in some form or another (Strand & Lizardo, 2015). In the example above, the object “immigrants” are pictured as “good for America.” The property-preservation assumption thus says that once internalized, the belief continues to have this property (and perform that representational function) for people. A person that internalizes a belief then comes to represent or picture the world in the way stated by the belief. Another way of putting it is that the person uses the internalized belief in order to represent the world in such and such a way.

Non-Internalization: An Equally Straight Story

Note also that a negative ontic claim with respect to internalization is also a relatively simple story. For instance, we can make the ontic property claim that artifactual cultural kinds cannot be internalized. Thus, the statement that people cannot internalize screwdrivers is fairly uncontroversial; screwdrivers have a (fixed) ontic location in the world and cannot really exist qua screwdrivers “internalized” in people.

This negative ontic claim may be simple, but it is important; for instance, a key assumption in cultural theory is that there are some special cultural kinds that do have the internalization property (e.g., beliefs, norms, values) and some that do not (screwdrivers, hammers, computers). This was particularly pivotal to compositional monists in classic anthropological theory who saw this contrast as opening up an unbridgeable gulf between what they called “ideal” and “material” culture.

Complicating the Straight Story

Let us complicate the straight story. The complication comes in the following form: Prior to internalization what is the ontic status of the belief “immigrants are good for America”? In the foregoing example, we noted that the person can come to be exposed to the belief either via other people or via some printed or other forms of media (which can be considered an “indirect” way of being exposed to the belief via other people). However, these are two distinct kinds of cultural kinds. When held by another person, the belief exists as a cultural-cognitive kind. When printed in a newspaper or book, the belief exists as a public cultural kind. At the end of the day (after internalization) the belief “ends up” existing as another cultural cognitive kind in the focal person.

Thus, the example seems to have fudged two ways in which we can be exposed to beliefs prior to internalization. We can interact with other people and acquire their beliefs when they communicate with us. In this case, it seems like there is “transfer” via a “conduit” such that one person’s token cultural-cognitive kind, namely, the belief “immigrants are good for America,” becomes a token “replica” in the person who internalizes it. In the second case, there also seems to be a transfer, but in this case, it is from the belief existing as an artifactual kind (printed in the physical newspaper or as a pattern of illumination across pixels on a computer screen) “into” the person, ending up as a similar token cultural cognitive kind (Carley, 1995). In this latter case, there is both “transfer” via a “conduit” and transubstantiation between ontic kinds (from public to cultural-cognitive). Both versions of internalization now seem a bit more obscure, involving ill-understood processes of transmission via conduits and even magical ontic changes of status.

The two variants of the example also controvert the property-preservation assumption, which holds in the person-to-person transmission case (e.g., beliefs held by people have representational properties) but not in the second artifact-to-person case, since it would be odd to say that a belief printed as words in a newspaper as representational status qua public object (although it may become a representation once internalized by the person). So in this last case, it seems that the ontic change in status post-internalization (from public to cultural-cognitive kind) also brings the emergence of new properties via unclear mechanisms.

Straightening the Story Again

But are the two examples really as different as portrayed? The answer is no. In fact, the presumption that person-to-person communication is a different type of process than newspaper-to-person communication rests on misleading inferences resulting from what Reddy (1979) refers to as the “conduit” metaphor of how language and communication work. This is the idea that internalization results from a (non-material?) cultural-cognitive kind such as a belief acquiring mysterious object status being placed on some kind of (equally mysterious) “channel” serving as a conduit and then “received” or “unpacked” by the person at the other end (and maybe “put inside” their belief box).

All of this is largely problematic. For one, it runs against naturalistic conceptualizations of such cultural-cognitive kinds as beliefs as being mainly realized by patterns of activation across neural populations. While these may exist as (dispositional) objects in people, they cannot be transformed into an “object” that can be packaged and “transferred” to other people via any naturalistic medium we know of. Not only that, but this account of the case also glosses over a crucial step, namely, that in the act of communication, the person who “transmits” the belief has to objectify it in some natural language (Berger & Luckmann, 1966), and that this process of objectification produces an artifact that is (ontologically) part of public culture: A spoken sentence subsisting in a material medium (Clark, 2006).

This means that the two cases were only superficially different. In both cases, the internalization of belief occurs when people interact with artifacts produced by other people; in the one case, a newspaper and in the other case, a spoken sentence. Cultural-cognitive kinds, such as beliefs, are not magically transferred from one person to another (the anthropologist Claudia Strauss (1992), who also draws on a conduit-type metaphor once referred to as the “fax model” of internalization). Instead, new tokens of the kind emerge de novo from the interaction between people and artifacts in the world. While the metaphor of “epidemiology” (involving transfers of “representations” from people to people) is catchy not all of the entailments from the biological source domain should be transferred; As the anthropologist Dan Sperber (1996) (one of the main proponents of the epidemiological metaphor for cultural kinds) notes, a more accurate account points to a cognitive reconstruction process, where nothing really “jumps” from artifact to person.

Accordingly, people reinvent new token cultural-cognitive kinds of belief when they interact with artifacts in the world, whether these are spoken, written, or conveyed via other semiotic processes (which may introduce opportunities for errors, modifications, and “misunderstandings” during the objectification and reconstruction process). The notion of “internalization” is misleading, insofar as it invites the inference of the property-preserving (and identity-preserving) transfer of some kind of non-material entity from the world to people or from one person to another.

Internalization Without Transmission: The Case of Skill

This account of internalization is sufficiently powerful to capture the internalization of cultural-kinds that do not seem as “paradigmatic” as beliefs. Take the case of skill acquisition (Downey, 2014; Wacquant, 2004). It is clear that the acquisition of skill (dancing, boxing, playing the piano) counts as internalization by all of the criteria outlined earlier. First, skills are a bona fide cultural-cognitive kind, second, their internalization entails the durable modification of the person, and third, we even use the same metaphorical “conduit” metaphor when we talk about the “transfer” of skill from teachers to apprentices. It seems that, when somebody learns a skill from another person, there is something (“the skill”) that goes from one person to the next.

However, in the case of skill (in contrast to the case of communication), the conceptual metaphor of transfer and conduit is a more transparent one qua metaphor (because less conventionalized). In other words, we know that there is no magical transmission of an object called “a skill” from teacher to apprentice; insofar as skill acquisition entails the modification of the body and the brain (e.g., via the strengthening of structural and functional connections between neural networks via repetition, the modification of muscles via training, and the acquisition of increasing dexterity and fluidity of action via proceduralization) then we know that what is happening is that the apprentice independently reconstructs the bodily abilities of the teacher with no magical “skillful” substance traveling between them. We do not even have to presume that what ends up in the apprentice is strictly the same (token) “thing” as what exists in the teacher (although it is still the same kind of cultural thing), as long as the over skillful performances are functionally similar (Turner 1994).

Note that the model of independent reconstruction happens to be the same one that we ended up with after critically scrutinizing the folk (conduit model) account of linguistic communication. In this respect, there are only superficial differences between the cases of belief formation and skill acquisition as variants of cultural internalization. Both of these cultural cognitive kinds are internalized by people when they interact with artifacts in the world (in the limiting case of a skill that is purely body-based such as dance, the main “artifact” people interact with is their body and effectors). This interaction leads to the neurophysiological and physical modification of the agent (core) realized as strengthening patterns of structural and functional connectivity in neural populations, leaving behind internalized cultural-kinds (beliefs and skills) in the person.

In both cases, public culture embodied in artifacts is crucial for the internalization process, since without people interacting with these cultural kinds, no reconstruction of cultural cognitive kinds located in people would be in the offing. If we take recent developments in linguistics and cognitive science seeing language as a multimodal artifact (a complex public cultural kind) for the coordination of cognition (Clark, 2006) as a touchstone, then this “dialectical” account of internalization, in which cultural-cognitive kinds get into people (via independent reconstruction based on worldly interaction) by piggy-backing on public artifactual kinds (one with a rather respected lineage in sociology [see e.g., Berger and Luckmann 1966]), can serve as a more general model for the internalization of all cultural-cognitive kinds.

References

Alexander, J. C. (2003). The meanings of social life: A cultural sociology. Oxford University Press.

Alexander, J. C. (2014). Modern Reconstruction of Classical Thought: Talcott Parsons. Routledge.

Berger, P. L., & Luckmann, T. (1966). The Social Construction of Reality: A Treatise in the Sociology of Knowledge. Doubleday.

Carley, K. M. (1995). Communication Technologies and their Effect on Cultural Homogeneity, Consensus, and the Diffusion of New Ideas. Sociological Perspectives, 38(4), 547–571.

Clark, A. (2006). Language, embodiment, and the cognitive niche. Trends in Cognitive Sciences, 10(8), 370–374.

D’Andrade, R. G. (1995). The Development of Cognitive Anthropology. Cambridge University Press.

Downey, G. (2014). “Habitus in Extremis”: From Embodied Culture to Bio-Cultural Development. Body & Society. http://bod.sagepub.com/content/20/2/113.short

Gawronski, B., Peters, K. R., & LeBel, E. P. (2008). What Makes Mental Associations Personal or Extra-Personal? Conceptual Issues in the Methodological Debate about Implicit Attitude Measures. Social and Personality Psychology Compass, 2(2), 1002–1023.

Geertz, C. (1973). The interpretation of cultures: Selected essays. Basic books.

Kuper, A. (2009). Culture: The Anthropologists’ Account. Harvard University Press.

Lizardo, O. (2016). Cultural theory. Handbook of Contemporary Sociological Theory. https://link.springer.com/chapter/10.1007/978-3-319-32250-6_6

Parsons, T. (1952). The superego and the theory of social systems. Psychiatry, 15(1), 15–25.

Parsons, T. (1958). Social structure and the development of personality; Freud’s contribution to the integration of psychology and sociology. Psychiatry, 21(4), 321–340.

Parsons, T. (1968). On the concept of value-commitments. Sociological Inquiry, 38(2), 135–160.

Quinn, N., Sirota, K. G., & Stromberg, P. G. (2018). Conclusion: Some Advances in Culture Theory. In N. Quinn (Ed.), Advances in Culture Theory from Psychological Anthropology (pp. 285–327). Palgrave Macmillan.

Reddy, M. (1979). The conduit metaphor. Metaphor and Thought. http://www.academia.edu/download/33136054/The_Conduit_Metaphor_A_Case_of_Frame_Conflict_in_Our_Language_about_Languag.pdf

Rydgren, J. (2011). Beliefs. In P. Hedström & P. Bearman (Eds.), The Oxford Handbook of Analytical Sociology (pp. 72–93). Oxford University Press.

Schwitzgebel, E. (2013). A Dispositional Approach to Attitudes: Thinking Outside of the Belief Box. In N. Nottelmann (Ed.), New Essays on Belief: Constitution, Content and Structure (pp. 75–99). Palgrave Macmillan UK.

Shore, B. (1996). Culture in mind: Cognition, culture, and the problem of meaning. Oxford University Press.

Strand, M., & Lizardo, O. (2015). Beyond World Images: Belief as Embodied Action in the World. Sociological Theory, 33(1), 44–70.

Strauss, C. (1992). Models and motives. Human Motives and Cultural Models, 1, 1–20.

Strauss, C. (2018). The Complexity of Culture in Persons. In N. Quinn (Ed.), Advances in Culture Theory from Psychological Anthropology (pp. 109–138). Springer International Publishing.

Strauss, C., & Quinn, N. (1997). A cognitive theory of cultural meaning (Vol. 9). Cambridge University Press.

Swidler, A. (1986). Culture in Action: Symbols and Strategies. American Sociological Review, 51(2), 273–286.

Swidler, A. (2001). Talk of love: How culture matters. University of Chicago Press.

Turner, S. P. (1994). The Social Theory of Practices: Tradition, Tacit Knowledge, and Presuppositions. University of Chicago Press.

Vaisey, S. (2008). Socrates, Skinner, and Aristotle: Three Ways of Thinking About Culture in Action. Sociological Forum, 23(3), 603–613.

Wacquant, L. J. D. (2004). Body & Soul: Notebooks of an Apprentice Boxer. Oxford University Press.

Wuthnow, R. (1989). Meaning and moral order: Explorations in cultural analysis. University of California Press.

Zerubavel, E. (1999). Social Mindscapes: An Invitation to Cognitive Sociology. Harvard University Press.

Varieties of Implicitness in Cultural-Cognitive Kinds

In a previous post, I addressed some issues in applying the property of “implicitness” to cultural kinds. There I made two points; first, unlike other ontological properties considered (e.g., concerning location or constitution), implicitness is a relational property. That is, when we say a cultural kind is implicit, we presume that there is a subject or a knower (as the second element in the relation) for whom this particular kind is implicit. Second, I pointed out that because of this, when we say a cultural-cognitive kind (mentally represented, learned, and internalized by people) is implicit, we don’t mean the same thing as when we say a non-cognitive (public, external, artifactual) kind is implicit. In particular, while implicitness is a core property of cultural-cognitive kinds (essential to making them the sort of cultural kinds they are), they are only incidental for public cultural kinds; that is to say the former cannot lose the property and remain the kinds they are, but the latter can.

One presumption of the previous discussion is that when we say that a cultural-cognitive kind is implicit, we are talking about some kind of unitary property. This is most certainly not the case (see Brownstein 2018: 15-19). In this post, I disaggregate the notion of “implicitness” for cultural-cognitive kinds, differentiating at least two broad types of claims we make when we say a given cultural-cognitive kind is implicit.

A-Implicitness

First, there is a line of work in which implicitness refers to the status of a cultural-cognitive kind as well-learned. As Payne and Gawronski (2010) note, researchers relying on this version of implicitness come out a tradition in cognitive psychology focusing on attention and skill acquisition (Shiffrin, R. M., & Schneider 1977, 1984; Schneider & Shiffrin 1977). The fundamental insight from this work is that any mental or cognitive skill can come, with repetition and practice, to be fully “automatized.” Initially, when learning a new skill or using a cultural-cognitive tool for the first time, it is likely that we rely on controlled processing. This type of processing is demanding of cognitive resources (e.g., attention), slow, and highly dependent on capacity-limited short-term memory. With practice, however, a cultural-cognitive kind may come to be used automatically; we can now use it while also having at our disposal the full panoply of attention and cognitive capacity related resources, such as short term memory.

Think of the experienced knitter who can weave a whole scarf while reading their favorite novel; contrast this to the beginner knitter who must devote all of their attention and cognitive resources into making a single stitch. In the experienced knitter case, knitting as a cultural-cognitive skill has become fully automatized (well-learned) and can be deployed without hogging central cognitive resources. This is certainly not the case in the beginner’s case. Standard cases discussed in the phenomenology of skill acquisition and in the anthropology of skill (e.g., H. Dreyfus 2004; Palsson 1994), fall in this version of “implicitness.” Chess or tennis playing becomes “implicit” for the skilled master or player in the Shiffrin-Schneider sense of going from an initially controlled to an automatic process (S. Dreyfus 2004).

As Payne and Gawronski (2010) note, this version of implicitness (hereafter a-implicitness) focuses the learning and cultural internalization process, isolating the relational property of acquired facility, or expertise (captured in the concept of automaticity) a given agent has gained with regard to the cultural-cognitive kind in question.

When transferred to such cultural-cognitive kinds as beliefs or attitudes, the a-implicitness criterion disaggregates into two sub-criteria. We may say of an attitude that is a-implicit if it (a) automatically activated or (b) once activated, applied or put to use in an efficient and non-resource demanding manner.

Thus, a stereotype for a category (filling in open slots in the schema with non-negotiable default) is a-implicit when its activation happens without much intervention (or control) on the part of the agent after exposure to a given environmental cue or prompt. A given stereotype may also be a-implicit in that, once activated, individuals cannot help but to use for purposes of categorization, inference, behavior, and so on. One thing that is not implied when ascribing a-implicitness is that agents are not aware of their using a cultural-cognitive kind in question. For instance, people may be very well aware that their using a default stereotype for a category (e.g., I feel this neighborhood is dangerous) even if this stereotype was automatically activated.

U-Implicitness

Another line work on implicitness comes out of cognitive psychological research on (long term) “implicit” memory. From this perspective, a given cultural-cognitive kind is implicit if people are unaware that it affects their current feelings, performances, and actions (Greenwald & Banaji 1995). In this type of implicitness (hereafter u-implicitness), a key criterion is introspective inaccessibility of a given cultural-cognitive entity.

This was clearly noted by Greenwald and Banaji (1995: 8) in their classic paper heralding the implicit measurement revolution, who defined implicit attitudes as “introspectively unidentified (or inaccurately identified) traces of past experience that mediate favorable or unfavorable feeling, thought, or action toward social objects.” While there is a link to the notion of a-implicitness in the mention of “traces of past experience” (which imply a previous history of internalization or enculturation) the key criterion for something being u-implicit is that people are not aware that a cultural-cognitive element is influencing their current cognitive, affective, and/or behavioral responses to a given object at the moment.

In the case of u-implicit cultural-cognitive entities, what exactly is it that people are not aware of? As Gawronski et al. (2006) note, there are at least three separate claims here. First, there is the idea that people are not aware of the sources of the cultural-cognitive kinds they have internalized. That is, something is u-implicit because the conditions under which they internalized it are not part of (autobiographical or episodic) memory, so people cannot tell you where their beliefs, attitudes, or other internalized cultural-cognitive entities “come from.”

Second, something can be u-implicit if people are not aware of the fact that a given cultural-cognitive kind (such as an implicit attitude) is “mediating” (or influencing) their current thoughts, feelings and actions. That is, a cultural-cognitive entity is “u-implicit” in the sense that people are not aware of its content. For instance, a person may implicitly associate obesity with a lack of competence, and this cultural-cognitive association may be automatically implicated in driving their judgments and actions toward fat people. However, when asked about it, people may be unable to report that such an attitude was driving their judgment. Instead people will provide report on the explicit attitudes that they do have content-awareness of, and this content will sometimes differ from the one that could be ascribed from the reactions and behaviors associated with the u-implicit cultural kind.

Finally, people may be content-aware that they have internalized a given cultural-cognitive entity (e.g., a schema or attitude) but not be aware (and in fact deny) that it controls or affects subsequent thoughts, feelings and actions; that is people may lack effectsawareness vis a vis a given internalized cultural-cognitive element.

Figure 1. Varieties of Implicitness.

A branching diagram depicting the different types of implicitness discussed so far is shown in Figure 1 above. First, the notion of implicitness splits into two distinct properties, one applicable to public (non-mental) cultural kinds and the other applicable to cultural-cognitive kinds. Then this latter one splits into what I have referred to as a-implicitness and u-implicitness. A-implicitness, in turn, may refer to automaticity of activation or automaticity of application (or both) and u-implicitness may refer to unawareness of source (learning history), unawareness of the content of the cultural-cognitive kind itself when it is operating (e.g., an “unconscious attitude, belief, schema, etc.), or unawareness that the activation of this cultural-cognitive kind influences action.

Note that “unawareness” may also bleed into elements of a-implicitness (as noted by the dashed lines in the figure). For instance, a cultural-cognitive kind can become so automatic (in the well-learned sense) that people become unaware of its automatic activation or its application. The most robust way a cultural-cognitive entity can be implicit thus would combine elements of both a- and u-implicitness.

Implications

So, what sort of claim do we make of a cultural-cognitive kind when we say it is implicit? As we have seen, there is no unitary answer to this. On the one hand, we may mean that people have come to internalize the cultural kind (via multiple exposure, repetition, and practice) to the extent that they have acquired a relation of expertise and facility toward it. This is undoubtedly and least ambiguously the case for cultural-cognitive kinds recognize as (either bodily or mental) skillful habits. Thus, chess masters have an “implicit” ability to recognize chessboard patterns and produce a winning move, and expert piano players have an implicit ability to anticipate the finger movement that allows them to play the next note in the composition.

Note that while the typical examples of a-implicitness usually bring up expert performers, we are all “experts” at deploying and using mundane cultural-cognitive kinds acquired as part of our enculturation history, including categories (and stereotypes) used in everyday life, as well as ordinary skills such as walking, driving, or using a multiplication table. Once ensconced by practice, all of these cultural-cognitive elements have the potential to become “implicit” via proceduralization. In fact, it is the nature of habitual action to be a-implicit in the sense discussed both in terms of automatic activation by contextual environmental cues and of efficient (non-resource demanding) deployment once activated (unless it is overriden via deliberate, effortful pathways).

U-implicitness, on the other hand, is a stronger (and thus more controversial) claim. To say a cultural-cognitive kind is u-implicit is to say that it operates and affects our thoughts, feelings, and activities outside of awareness. Since the discovery of the unconscious in the 19th century and the popularization of the notion by Pierre Janet, Sigmund Freud, and followers in the 20th (Ellenberger 1970), the idea of something being both “mental” and “unconscious” has been controversial (Krickel 2018). The reason is that our (folk psychological) sense of something being mental implies that we are related to it in some way. For instance, we have beliefs, or possess a desire. It is unclear what sort of relation we have to something if we are not even aware of standing in any type of relation to it. But not all types of u-implicitness cut that deep. Among the varieties of u-implicitness, lack of content awareness is much more controversial than lack of source awareness, and when coupled with a lack of effects awareness, becomes even more controversial, especially when it come to issues of ascription and responsibility accounting.

For instance, we could all accept having forgotten (or never even committed to memory) the conditions (source) under which we learned or internalized a bunch of attitudes, preferences, and beliefs we hold for as long as we have awareness of the content of those attitudes, preferences and beliefs. What really throws people for a loop is the possibility they could have a ton of attitudes, preferences, and beliefs whose content they are not aware of and drive a lot of their behavior, thoughts, and feelings.

This is also a critical epistemic and analytic problem in socio-cultural theory featuring strong conceptions of the unconscious. In particular, the prospects of cultural-cognitive entities doing things “behind the back” of the social actor rears its ugly head. For instance, Talcott Parsons (1952) (infamously) suggested that “values” could be the sort of cultural-cognitive entity that was u-implicit (internalized in the Freudian sense), and which people had neither source nor content awareness of, putting him in the odd company of Marxist theorists which made similar claims concerning the internalization of ideology, such as Louis Althusser (DiTomaso 1982). Both proposals are seen as impugning the actor’s “agency” and committing the sin of “sociological reductionism.”

A more likely possibility is that a lot of internalized cultural-cognitive entities are not implicit in the full sense of combining both a and u-implicitness. Instead, most things are in-between. For instance, the “moral intuitions” emphasized by Jonathan Haidt (2001), can be a-implicit (automatically activated and automatically used to generate a moral judgments) without being (wholly) u-implicit. In particular, we may lack source awareness of our moral intuitions, but have both content (there’s a phenomenological or introspective “feeling” that we are experiencing with minimal content) and effects awareness (we know that this feeling is why we don’t want to put on Hitler’s t-shirt or eat the poop-shaped brownie). The same has been said for the operation of implicit attitudes and biases (Gawronski et al. 2006); they could be automatically activated and even used, and people could be very aware that they are in fact using them to generate (stereotypical) judgments, but, despite this content awareness, people may be in denial about the attitude driving their behavior (lack effects-awareness).

Habitus and Implicitness

In sociology and anthropology, various “implicit” cultural-cognitive elements are conceptualized using the lens of practice and habit theories, with Bourdieu’s theory of habitus providing the most influential linkage between cultural analysis in sociology and anthropology and research on implicit cognition in moral, social, and cognitive psychology (Vaisey 2009). The foregoing discussion highlights, however, that conceptions of implicitness in sociology and anthropology are too coarse for this linkage to be clean and that a more targeted and disaggregated strategy may be in order.

In the theory of habitus, for instance, Bourdieu emphasizes issues of learning, habituation, and expertise, which leads to the acquisition and internalization of a-implicit cultural-cognitive kinds; in fact the habitus can be thought of as a (self-organized, self-maintaining) system of such a-implicit kinds. This is especially the case when speaking of how actors acquire a “feel for the game,” or the set of skills, dispositions, and abilities allowing them to skillfully navigate social fields. In this case, it is not too controversial to emphasize the a-implicit status of a lot of habitual action and the a-implicit status of habitus as a whole.

However, when discussing how the theory of habitus helps explain phenomena usually covered under older Marxian theories of “ideology” and “consent” for institutionalized features of the social order, Bourdieu tends to emphasize features of implicitness coming closer to the u-implicit pole; that is, the fact that most of the time people do not have conscious access to the sources, content, and even effects of the u-implicit cultural-cognitive processes ensuring their unquestioning acquiescence to the social order (Burawoy 2012). This switch is not clean, and it is unlikely that the theory of implicitness that hovers around the “expertise” side of the issue (linking habitus to skillful action within fields) stands on the same conceptual ground as the one emphasizing unawareness and unconscious “consent” (Bouzanis and Kemp 2020).

While these issues are too complex to deal with here, the conceptual cautionary tale is that it is better to be explicit and granular about implicitness, especially when ascribing this property to a cultural-cognitive element as part of the explanation of how that element links to action.

References

Bouzanis, C., & Kemp, S. (2020). The two stories of the habitus/structure relation and the riddle of reflexivity: A meta‐theoretical reappraisal. Journal for the Theory of Social Behaviour, 50(1), 64–83.

Brownstein, M. (2018). The Implicit Mind: Cognitive Architecture, the Self, and Ethics. Oxford University Press.

Burawoy, M. (2012). The roots of domination: beyond Bourdieu and Gramsci. Sociology46(2), 187-206.

DiTomaso, N. (1982). “ Sociological Reductionism” From Parsons to Althusser: Linking Action and Structure in Social Theory. American Sociological Review, 14–28.

Dreyfus, H. L. (2005). Overcoming the Myth of the Mental: How Philosophers Can Profit from the Phenomenology of Everyday Expertise. Proceedings and Addresses of the American Philosophical Association79(2), 47–65.

Dreyfus, S. E. (2004). The Five-Stage Model of Adult Skill Acquisition. Bulletin of Science, Technology & Society24(3), 177–181.

Ellenberger, H. F. (1970). The discovery of the unconscious. London: Allen Lane.

Gawronski, B., Hofmann, W., & Wilbur, C. J. (2006). Are “implicit” attitudes unconscious? Consciousness and Cognition15(3), 485–499.

Haidt, J. (2001). The emotional dog and its rational tail: a social intuitionist approach to moral judgment. Psychological review108(4), 814.

Krickel, B. (2018). Are the states underlying implicit biases unconscious? – A Neo-Freudian answer. Philosophical Psychology, 31(7), 1007–1026.

Pálsson, G. (1994). Enskilment at Sea. Man29(4), 901–927.

Parsons, T. (1952). The superego and the theory of social systems. Psychiatry15(1), 15–25.

Schneider, W., & Shiffrin, R. M. (1977). Controlled and automatic human information processing: I. Detection, search, and attention. Psychological Review84(1), 1.

Shiffrin, R. M., & Schneider, W. (1977). Controlled and automatic human information processing: II. Perceptual learning, automatic attending and a general theory. Psychological Review84(2), 127.

Shiffrin, R. M., & Schneider, W. (1984). Automatic and controlled processing revisited. Psychological Review91(2), 269–276.

Vaisey, S. (2009). Motivation and Justification: A Dual-Process Model of Culture in Action. American Journal of Sociology, 114(6), 1675–1715.

An Argument for False Consciousness

Philosophers generally discuss belief-formation in one of two ways: internalist and externalist. Both arguments are concerned with the justification of the beliefs that a given agent purports to have. Internalists and externalists dispute the kinds of justification that can be given to a belief, in order to lend or detract an epistemic justification for the belief in question. For the internalist, a belief is justified if the grounds for it comes from something internal to the believer herself which she can control. For the externalist, belief can be justified without such an internal support. We can still be justified in believing something even if there are no grounds for belief that we can individually control. Between the internalist and externalist, “justifiability” concerns whether a belief can be present or whether what looks like belief is really something else (e.g. “unfounded hunch,” “dogmatism,” “false consciousness”).

Is such a dispute relevant for sociology? The answer, I argue, must be an unqualified yes: such a dispute is very relevant for sociology, but to see why requires a significant change in what it means to justify a belief. As a simple causal statement, sociology seems to support a belief externalism. After all, sociologists are in the business of describing beliefs that find presumably external sources in things like culture, meaning structures, and ideology. Yet, as a matter of action, sociologists seem more inclined toward belief internalism. The beliefs that drive agency are ones that agents themselves seem to control, as internal mental states, at least to the degree that they have a motivation to act and are not “cultural dopes” simply going through the motions. 

This is not a contradiction, it seems, because sociologists do not claim to be in the business of evaluating whether belief is justifiably present or not. In most cases, belief is unproblematically present as a matter of course. Sociologists are far more concerned with belief as an empirical process and beliefs as empirical things that can be used to explain other things. When confronted with questions about the “evaluation” or “justification” of beliefs, sociologists tend to think in terms of “value-neutrality.” The discipline can explain beliefs with even the most objectionable content without evaluating whether they are good or bad in a moral sense, or true or false in an epistemic sense. As some have suggested, not being committed to value-neutrality about beliefs would change our questions entirely and make for a very different discipline (see Abend 2008). 

I want to claim that there is a different way in which sociologists do evaluate beliefs (quite radically in fact) for the simple fact that they commit to belief externalism. This carries significant stakes for sociology as it touches upon a way in which the discipline recognizes and legitimates the presence of belief and by doing so countervails efforts not to recognize it or recognize it in a different way.

Consider a few vignettes (adapted from Srinivasan 2019a):

RACIST DINNER TABLE: A young black woman is invited to dinner at her white friend’s house. Her host’s father seems polite and welcoming, but over the course of the dinner the guest develops the belief that her friend’s father is racist. Should the guest be pressed on the sources of this belief, she says she simply “knows” that her friend’s father is racist. In fact, her friend’s father is racist though his own family does not know it.

CLASSIST COLLEGE: A working class student attends a highly selective college that prides itself on its commitment to social justice. She is assured by her advisor that while much of the student body comes from the richest 10%, she will feel right at home. Over the course of the first month of her attendance, however, the student experiences several instances where her class background becomes an explicit point of attention, ridicule and exclusion. She comes to believe that the university is not meant for those who come from her background. She tells this to her advisor who tells her in turn that, perhaps, she is being too sensitive. No one is trying to shun her.

DOMESTIC VIOLENCE: A woman in a poor rural village is regularly beaten and abused by her husband. Her husband expresses regret for the abuse, but explains to his wife that she “deserves” it based on her not being dutifully attentive to him. The woman believes that she only has herself to blame, an opinion echoed by her family and friends. She has never heard a contrary opinion.

Any sociologist who, having read these vignettes, and who are then asked “Are beliefs present?”, would very likely say “of course beliefs are present.” In fact, that would probably be the furthest thing from their minds. A sociologist would probably find such a question annoying and of dubious validity. There are far more pressing matters in these vignettes. Here is my wager: in saying that belief is present, sociologists actually make a radical evaluation of these beliefs, because they commit to belief externalism. In other words, they commit to the view that belief can be present even if the believer does not have grounds for belief that they can individually control. 

To consider the significance of this, consider some arguments in the philosophy of mind that are specifically meant to discredit belief externalism. As Srinivasan explains, the three cases above seem directly analogous to three famous thought experiments that each have the purpose of showing how belief cannot be present under the circumstances found in each of the vignettes (though the third is slightly tricky). A relevant disanalogy will help show why sociology’s commitment to belief externalism is significant and radical. 

RACIST DINNER TABLE corresponds to the CLAIRVOYANT experiment (Bonjour 1980) in which an individual believes he completely understands a certain subject matter under normal circumstances simply because he does not possess evidence, reasons or counterarguments of any kind against the possibility of his having a clairvoyant cognitive power. “One day [the clairvoyant] comes to believe that the President is in New York City, though he has no evidence either for or against this belief. In fact the belief is true and results from his clairvoyant power, under circumstances in which it is completely reliable.” To say the belief is justified in this instance is absurd, and this seems to prove the necessity to “reflect critically upon one’s beliefs … [in order to] preclude believing things to which one has, to one’s knowledge, no reliable means of epistemic access” (Bonjour 1980: 63). To have a reliable means of epistemic access (e.g. this is why I believe this) is to have an internalist grounds for belief that one can control. Without it, we don’t have beliefs but “unfounded hunches.”

CLASSIST COLLEGE corresponds to the DOGMATIST experiment (Lasonen-Aarnio 2010) in which someone in an art museum forms a belief about a given sculpture as being red, though she is later told by a museum staff member that when the museum visitor saw the sculpture it had been illuminated by a hidden light that momentarily made it seem like it was red when in fact it is white. Even when the museum patron is told this, however, she persists in her belief that the sculpture is red. In this case, such a belief would not be justified because the internalist grounds that would have made it justifiable no longer apply. To justifiably believe that the sculpture is red, the museum patron could not have witnessed the sculpture in its white state and/or could not have been told by the museum staff member why her belief is inaccurate. She is a dogmatist because, while the second condition does apply, her belief persists nevertheless.

DOMESTIC VIOLENCE corresponds to the famous BRAIN-IN-A-VAT experiment. Someone will form beliefs when they are trapped (Matrix-style) in a liquid goo vat that feeds electrochemical signals directly to their nervous system. For some internalists, belief is justifiably present in such circumstances based on the internalist criteria that the person in the vat will have “every reason to believe [that] perception is a reliable process. [The] mere fact unbeknown to [them that] it is not reliable should not affect the justification” (Cohen 1984: 81-82). 

In all three cases, there are analogous circumstances between the vignettes and the thought experiments. The question is why it seems unproblematic to ascribe beliefs in the vignettes while it seems far more problematic to ascribe them in the thought experiments. The answer comes in a relevant disanalogy: the vignettes account for belief-formation by referencing a relational process, of some kind, that an internalist simply cannot recognize and the externalist in these cases only latently recognizes. 

As suggested above, for a sociologist to say that “yes beliefs are present” in such circumstances as RACIST DINNER TABLE, CLASSIST COLLEGE, and DOMESTIC VIOLENCE is unproblematic to the point of absurdity. Yet, if the thought experiments reveal anything, they reveal why attributing belief in these circumstances is really saying something. And it says something without having to rely on CLAIRVOYANT, DOGMATIST or BRAIN-IN-A-VAT kinds of fallacies. This is because sociologists have a very important thing in their back-pocket, something deeply familiar to them: the ability to account for belief-formation, again, in “terms of structural notions rather than individualist ones.” 

This may all seem obvious enough, but it actually opens a large and important horizon that Omar and I (Strand and Lizardo 2015; Strand 2015) have just barely scratched the surface. Belief-formation (and desire-formation) is a primary sociological problem because accounting for the presence of belief is a very good way of sorting out distinctively social effects of various theoretically important kinds that also happen to be inextricably cognitive. But let’s take this one step further. The internalist critique of externalism revolves around the fact that externalists can only describe the presence of belief under such and such circumstances. It is not a normative theory that can be “action-guiding [and] operational under conditions of uncertainty and ignorance” (Srinivasan 2019a). Those who have internalist grounds for belief can presumably apply them in conditions of uncertainty and ignorance. Hence, belief should be formed on grounds of internal criteria and the subject’s individual perspective. 

But consider what externalism might look like as a normative theory. What would it mean for beliefs formed without an internal criteria and only through relationships with others to carry a greater or equivalent epistemic good as beliefs formed through internal criteria that otherwise seem far more respectable ethically speaking (insofar as they allow us to attribute blame and responsibility)? As the scenario between BRAIN-IN-A-VAT and DOMESTIC VIOLENCE suggests, internalist criteria can obviously mislead the attribution of belief in circumstances where it does not apply and where the recognition of externalist grounds for belief can reveal false consciousness. More specifically, the RACIST DINNER TABLE/CLAIRVOYANCE and CLASSIST COLLEGE/DOGMATIST examples suggest that the externalist belief-formation evidenced in these circumstances carries a distinct epistemic good. None of this should be unfamiliar to sociologists. Sociologists are often the ones who recognize, defend and legitimate the presence of belief in these circumstances, despite all countervailing forces.

All of this rests on a certain genealogical anxiety, however, as Srinivasan (2019b) appreciates. As a field, cognitive science massively contributes to this anxiety. For externalism of this sort, of the sociological sort, makes a radical claim to the degree that it radically departs from folk-psychological familiarity, and its overlap with ethical respectability, at least should we try to take this to a logical conclusion. We must conclude that our beliefs—even our good ones, even our “action-guiding” ones—result from some kind of “lucky” or “unlucky” inheritance. They must be genealogical in other words and cannot result from some internalist criteria that remains indelibly ours, under our control and which reflects kindly upon us (or poorly depending on how lucky we are). I will save discussion of these implications for another post.

 

References

Abend, Gabriel. (2008). “Two Main Problems in the Sociology of Morality.” Theory and Society 37: 87-125.

BonJour, Laurence (1980). “Externalist Theories of Empirical Knowledge” Midwest Studies in Philosophy 5: 53–73.

Cohen, Stewart. (1984). “Justification and Truth.” Philosophical Studies 46: 279-296.

Lasonen-Aarnio, Maria. (2010). “Unreasonable Knowledge”. Philosophical Perspectives 24: 1-21.

Strand, Michael. (2015). “The Genesis and Structure of Moral Universalism: Social Justice in Victorian Britain, 1834-1901.” Theory and Society 44: 537-573.

Strand, Michael and Omar Lizardo. (2015). “Beyond World Images: Belief as Embodied Action in the World.” Sociological Theory 33: 44-70.

Srinivasan, Amia. (2019a). “Radical Externalism.” Philosophical Review

_____. (2019b). “Genealogy, Epistemology, and Worldmaking.” Proceedings of the Aristotelian Society 119: 127-156.

Beyond Good Old-Fashioned Ideology Theory, Part One

The concept of ideology is surely one of the sacred cow concepts of sociology (and the social sciences more generally) and is one of the special few that circulates widely outside the ivory tower. It is also a concept that is arguably the most indebted of all to the presumption that cognition is a matter of representation, nothing more or less. Ideology has, from its French Revolution beginnings to the present, been associated closely with ideas and more specifically with ideas that project meaning over the world in relativistic and contentious ways. Almost universally ideology is characterized by representation; historically it has also been characterized by what we can call (unsatisfactorily) distortion. For ideologies to be representations they must be capable of generating reflexively clear meaning about the world. For ideologies to be distortions those representations must generate meaning in some way that concerns the exercise of power. Since ideologies are distorting they must consist of representations that either support or contend with some current configuration of power, by prescribing its direction. This means that people do not believe ideologies because ideologies are true. Instead, some combination of social factors and self-interest leads people to believe them.

This will have to do as a (quick/dirty) summary of the most common set of referents generally associated with ideology. Let’s call it good old-fashioned ideology theory (GOFIT) for short. Even a brief perusal of the recent news would probably suggest that the world (or at least the US) is becoming increasingly “ideological” on GOFIT terms as ideology seems to be more and more important for more and more stuff that it had been irrelevant for as recently as a decade ago (e.g. restaurant attendance, college enrollment, cultural consumption). If these impressions are even partially correct, then an enormous weight is placed on ideology. It is a concept that we (sociologists included) need  in order to make sense of the fractious, tribalizing times in which we live. But it is fair question to ask whether GOFIT ideology is up to the challenge.

On the above terms, GOFIT ideology essentially consists of something like the “rule-based manipulation of symbols” type of meaning construction, unreconstructed from its heyday in the classical cognitive science of the 1950s and 60s. This should make us pause and take a second look at the concept. The goal of this post is to (not exhaustively) examine whether ideology can do without these commitments and whether the concept can be removed from GOFIT and placed on new cognitive ground. I argue that ideology can do without these commitments and that it already has been placed (or is being placed) on new cognitive ground, which makes it an important point of focus not only for substantive phenomena (all around us today) but because ideology is closely entangled with the wider theoretical stakes of relevance to this blog, and it has been since at least The German Ideology when Marx and Engels tried for a final push of idealism into the dustbin.

In this first post, I will compare two arguments that try to move beyond GOFIT. In a second post, I will sketch a different approach that tries to extend a non-GOFIT ideology even further.

Psychologists, it seems, have beaten everyone to the punch in providing key evidence attesting to the present-day significance of ideology. Here, we can point to the influential work of John Jost (2006; website) and the research program he develops against the mid-century “end of ideology” claims. Those arguments hard largely eliminated ideology as a key conceptual variable, in one sense because large disagreements over how to organize society seemed to end sometime in the 1950s, at least in the US (“even conservatives support the welfare state,” as Seymour Martin Lipset famously quipped). But in a more important sense, the “end of ideology” also meant a paradigm in political psychology built around the presumption that “having an ideology” was a mystery and that only a small minority of people actually had one. Jost resurrects ideology by developing a new question in political psychology, one that at this point probably seems grossly redundant, but which summarizes a vast body of research inside and outside the academy, all of which asks some more or less complicated version of it: “why [do] specific individuals (or groups or societies) gravitate toward liberal or conservative ideas[?]” (2006: 654).

Jost here distance himself from the political scientist Philip Converse and his claim (esp Converse 1964) that probably no more than ten percent of the population possesses anything resembling an ideology (e.g. “political belief system”). For Converse, this meant that for the vast majority of political actions, especially voting behavior by a mass public, ideology is basically irrelevant. Jost argues that, on the contrary, even if the highly rationalized, systematic commitments of true ideologues is found  only among a small minority, we cannot dismiss peoples’ attraction to conservative or liberal ideas. Relaxing a strong consistency claim, Jost finds placement on the conservatism-liberalism spectrum as highly predictive of voting trends, and not only because where people self-identify on the ideological scale closely overlaps with their party affiliation. Ideas matter too, especially if we measure them as “resistance to change and attitudes toward equality” (2006: 660), which are (presumably) the source of the major ideological differences between the left and the right.

As Jost continues, these “core ideological beliefs concerning attitudes toward equality and traditionalism possess relatively enduring dispositional and situational antecedents, and they exert at least some degree of influence or constraint over the individual’s other thoughts, feelings, and behaviors” (2006: 660; my emphasis). Here Jost hits on a problem with influence inside and increasingly outside the academy today. Research on the “dispositional and situational antecedents” of attraction to liberal or conservative ideas has become something of a cottage industry, as evidenced in popular works by luminaries like George Lakoff (2002) and Jonathan Haidt (2012), and in Jost’s own work (see 2006: 665) that finds, among other things, unobtrusive-style evidence (“bedroom cues”) that strongly correlates with placement on the liberalism-conservatism spectrum (like whether one has postage stamps lying around the house instead of art supplies). Even Adorno’s (et al 1950) arguments have been buoyed by this conversation as prescient and timely (see Jost 2006: 654) after they had been summarily dismissed by mid-century psychologists. “Right-wing authoritarianism” as a personality measure helps define antecedent conditions that lead people to be attracted to ideas (or to Trump) with different ideological content. Adorno thrives as the research winds have changed.

The key presumption of this research is that ideologies are information-lite and  not complicated, at least not in a reflexive way, as Converse thought they must be (“complicated systems of relations between ideas”). But we might reasonably wonder whether, in their lack of complication, “ideological differences” in this literature do in fact count as differences of ideology and not something else. Jost himself does little to explain what it means to be “attracted” to liberal or conservative ideas (is this the same as believing them?), and what he calls “ideas” can only be distinguished from what he (confusingly) also calls “attitudes” if we presume that ideas involve some sort of deductive, rule-based manipulations (e.g. because I believe in equality, I will support politicians that promise to help the poor). On both fronts this makes his approach problematic. While Jost is successful at clearing many of the hurdles that stand in the way of making the concept of ideology relevant again, he retains some of the strongest presumptions of GOFIT.

If political psychology has largely been resurrected by making something significant of the widely held sense that “ideological differences” are of critical significance for politics today, there is at least one other alternative to GOFIT available which has similar motivations but which does not make nearly the same commitments. John Levi Martin has developed an approach to ideology on the basis of redefining it as non-representational. Ideology does not consist of a representation of the world, in this view, but serves rather (more pragmatically) as “citizens’ way of comprehending the nature of the alliances in which they find themselves” (2015: 21). While he shares with Jost the fruitfulness of engaging with GOFIT on the relationship between “social factors” and ideologies, in Martin’s case in particular, this comes with a considerable twist: ideologies are not given autonomy as a kind of rule-like content that allows for deductive logic. As Martin argues, what appear to be ideologies are not reducible to an equation like values + beliefs = opinions. Rather, they are the means through which individuals comprehend “the alliances” in which they find themselves (which is important). What we can call ideological differences, in other words, maps onto patterns of social relations and not to differences that might be ascribable to the content of ideas.

If we take his example of whether people say they support a policy that will provide assistance to out of work, poor and/or black people, “the classic [GOFIT] conception imagines a person beginning with the value of equality, adding the facts about discrimination (say) and producing support for the policy.” Jost would probably explain this as their attraction to some view of equality, whether fueled by a personality trait or some other dispositional antecedent (just as Lakoff and Haidt would, in different ways). In Martin’s alternative, the process is entirely different: “The rule is, simply put, ‘me and my friends are good’ and ‘those others are bad’ …  [The] actual calculus of opinion formation is sides + self-concept = opinion” (27). This is what Martin calls a political reasoning source of ideology formation. Whether one would support the above policy is dictated by what it signifies about one’s position in “webs of alliance and rivalry, friendship and enmity.” It is that positioning that makes it an ideological choice, not that it is driven by some sequence that begins (or ends) with a commitment to certain ideas.

Martin provides a bit fleshier example to illustrate how political reasoning of this sort is “totally relational” and therefore endogenous to alliance/rivalry coalitions:

I once saw a pickup truck in my home town that had two bumper stickers on the rear. One had a representation of the American flag, and words next to it: “One nation, one flag, one language.” The other side had the Confederate flag. This is the flag used by the short-lived Southern confederation of states during the Civil War, when they tried to break away from the Union in order to preserve their “peculiar institution,” that is, slavery of Africans and their descendants. They wanted there to be two countries, and two flags (25)

Such infelicitous placement of the two bumper stickers would be a contradiction from a GOFIT point of view in search of the content of the ideas and how this organizes a decision to place the two stickers from some kind of logical deduction. For GOFIT, such behavior quickly becomes incomprehensible (as does the person). In fact, Martin argues, the two flags demonstrate this person’s practical mastery of the political landscape in the USA circa 2015ish: “Displaying the Confederate flag in the United States does not imply anti-black racism. However, it does imply a lack of concern with being ‘called out’ as a racist—it implies fearlessly embracing aspects of American political culture without apology … it does demonstrate anti-anti-racism” (26). The other bumper sticker (one nation, one flag, one language) demonstrates the person’s response “to certain political initiatives to ease the barriers to American citizens, residents, and possibly others who read (or speak) Spanish but not English.”

Together, the two bumper stickers make sense. But to see how we first need to bracket whatever ideas they might seem to express and situate the stickers instead in sets of social relations in which they become meaningful for this person. When we do this, we see that this person demonstrates a combination of social oppositions that together situate him/her against the “liberal coalition.” The placement of the bumper stickers is a political action, not as the expression of some commitment to underlying ideas, but as this person’s theorization of their politics: “it is their attempt to come up with an abstract representation of the political alliance system in which they are in, and the nature of their opponents” (26).  

Pace Jost, then, Martin argues that patterns of ideological difference are not ultimately driven by absolute differences between conservative and liberal ideas, though this is not to say that ideas (or words) cannot themselves become points of ideological difference. So much is this true that political reasoning itself provides an ontology and can dictate the nature of reality in way that is impervious to criticisms of ideological “distortion” and their presumption of a GOFIT mind-to-world relation that is mediated by something like a belief system. The nature of the world itself can (and has) come to be an expression of oppositions and alliances with an ideological significance. Martin and Desmond (2010: 15), for instance, find that liberals and conservatives with high political information both significantly overestimate the extent of black poverty and are much more likely to be wrong about it than are moderates and liberals and conservatives with less political information. This is an effect of political reasoning, they claim, and anticipates a sort of post-truth scenario in which facts themselves also become a means to theorize one’s political position. For high information liberals and conservatives alike, “their knowledge is that-which-helps-us-know-what-we-want-to-fight-about” (Martin 2015: 28). In other words, they become more ideological as they become more ensconced in relations of alliance and rivalry, not as they internalize complicated belief systems.

Martin, then, reinterprets ideology as the way that people comprehend their situation in relations of alliance and opposition using whatever means might seem to adequately express the accumulation of friends and the distinction from enemies. Martin surpasses the GOFIT assumptions more successfully than Jost largely because his approach to ideology does not rely imputing a content to ideas that would make them “liberal” or “conservative.” In principle, any idea could be liberal or conservative in his framework (just as any bumper sticker could, or any fact about the world could, or any political candidate) depending on whether people use it to map alliances and oppositions and comprehend the boundaries of coalitions of friends/enemies.

This, I argue, makes Martin’s approach more adequate, and historically relevant in way that Jost’s approach cannot be, for understanding what seems to be the rapid proliferation of ideological differences today, or more impressionistically the increased presence of ideology today, presumably as people use more things to “theorize” their political position inside alliances/rivalries than had been used before, complicating those groupings (at least in the interim). Once again, this is much easier to understand if we do not attempt to situate individuals into fixed categories on the basis of antecedent dispositions that give them some fixed attraction to ideas with a certain content.

But this also suggests that Martin’s approach to ideology is non-GOFIT mainly because it is (or seems to be) non-cognitive. Martin succeeds because he takes ideology out of the mind and places it in social relations. Things (e.g. bumper stickers, art supplies, flags, welfare policies) become “ideological” when they symbolize relations of alliance and rivalry, as comprehended through them and (following Marx) never in their absence, though we might ask if there is any relevant difference between using things to comprehend these relations and using things to construct them. Jost leaves ideology in the mind (in ideas), so it remains for him at least partially GOFIT, though he emphasizes that ideology is supplemented by non-cognitive things like personality or situational factors (e.g. traumatic events, like 9/11, or private ones) that make ideas carry different degrees of attraction.

When something vaguely cognitive enters Martin’s framework, it usually comes under the heading of “political reasoning in practice,” which does appear to serve adequately as an alternative to a GOFIT conception of mind. In the next post, I attempt a definition of  “practical mastery” of ideologically-relevant relations as a cognitive trait and how this is absolutely required if we want to finally (once and for all) separate ideology from its GOFIT background.

 

References

Adorno, Theodor et al (1950). The Authoritarian Personality. Studies in Prejudice, edited by Max Horkheimer and Samuel H. Flowerman. New York: W.W. Norton & Company.

Converse, Philip. (1964). “The Nature of Belief Systems in Mass Publics.” Critical Review 18: 1-74.

Haidt, Jonathan. (2012). The Righteous Mind: Why Good People are Divided by Politics and Religion. Norton.

Jost, John. (2006). “The End of the End of Ideology.” American Psychologist 61: 651-670.

Lakoff, George. (2002). Moral Politics: How Conservatives and Liberals Think. UChicago Press.

Martin, John Levi. (2015). “What is Ideology?” Sociologica 77: 9-31.

Martin, John Levi and Matthew Desmond. (2010). “Political Position and Social Knowledge.” Sociological Forum 25: 1-26.