What’s Cultural About Analogical Mapping?

Analogical mapping is a cognitive process whereby a particular target is understood by analogizing from a particular source. For example, Lakoff and Johnson (1999) have observed that people often reason about love metaphorically as a journey. In a previous post I discussed some experimental evidence supporting the claim that activating …

Is The Brain a Modular Computer?

As discussed in the inaugural post, cognitive science encompasses numerous sub-disciplines, one of which is neuroscience. Broadly defined, neuroscience is the study of the nervous system or how behavioral (e.g. walking), biological (e.g. digesting), or cognitive processes (e.g. believing) are realized in the (physical) nervous system of biological organisms. Cognitive …